Fernanda Liveri

Marketplace and E-commerce B2B Senior Manager at Compra Agora
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • Português Native or bilingual proficiency
  • English Full professional proficiency
  • Espanhol Professional working proficiency

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Credentials

  • Programa Radar - Data community | +50 hours of studies and discussion about Analytical Culture, Data Strategy, Data System, DataViz and Building Data Teams
    Cappra Institute
    Jan, 2021
    - Nov, 2024
  • Digital Marketing | +45 hours of studies and discussion about SEA and SEO, CRM, CX, UX and Social Media.
    Lemonade School | Escola de Marketing
    Jan, 2020
    - Nov, 2024

Experience

  • Compra Agora
    • Brazil
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Marketplace and E-commerce B2B Senior Manager
      • Jan 2020 - Present

      I have been responsible for the evolution of Compra Unilever from a one industry e-commerce into a B2B Marketplace - one of the largest e-B2Bs in Brazil and the largest Unilever marketplace global bet. To achieve more than 45 CPGs enrolled in the platform, my team and me had to negotiate with commercial leaders of big companies in Brazil. Main digital products developed: • WhatsApp as a sales and a relationship channel • Data products that suggest the best promotional actions by objective and by cluster with RFV segmentation • Digital Index: a new approach to increase efficiency in the distributors operation Show less

  • Unilever
    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Trade Marketing Senior Manager - Personal Care / Ice Cream Categories
      • Mar 2017 - Dec 2019

      In one year leading personal wash business, the category exceeded all execution targets and delivered USG growth above the inflation rate.As responsible for Ice Cream in the Modern Trade, I beat the profitability target with a double digit gain of Gross Margin. Some main actions included the reduction of product returns upon delivery by more than 30% and the redesign of stores visits by salesman that increased productivity by 20%.I was responsible for huge programs as Joint Business Plan process for all categories. Show less

    • National KeyAccount Sales Manager
      • Oct 2015 - Feb 2017

      Business development of the Cencosud Group account for Latin America and leadership of the Brazilian Sales Team. My deep knowledge of the customer operation was essential to review the entire process of registering new products to put Unilever's innovations in a record time on the shelf, sustaining market share gain in all big categories in the period.

    • Execution Manager
      • Oct 2013 - Sep 2015

      I was the first female manager in the Northeast team, leading around 500 persons of the merchandising team allocated to multiple channels (Modern Trade, C&Cs and Drugstores). In two years we left the last positions to be the winners of annual national execution contest.• Culture transformation that involved data decision making, collaborative work with sales and customer service teams and great focus on training people.• We implemented a new mobile solution to track and to optimize merchandiser's visits to the stores, including cost vs opportunities analysis and creation of a new execution guide by category. Show less

    • Trade Marketing Coordinator
      • Mar 2010 - Sep 2013

      In about 3 years I was able to develop a consistent experience managing the "Ps" of Trade Marketing in Foods Category.• I built clear diagnoses based on data, Shopper Understanding and insights from the street, combining analytical skills with my close relationship with the sales and merchandising teams.• Big achievement: Cooking Adds Category Management in grocery stores. In only one year, we transformed the execution of more than 300 stores in the Modern Trade, leading gain in Knorr market share and also the seasoning market development, with a gain in profitability for Unilever and its customers. Show less

  • Unilever
    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Marketing Intern
      • Mar 2009 - Dec 2009

      Adapt the global UFS website to Brazilian business, including SEO and Google Ads strategy. Adapt the global UFS website to Brazilian business, including SEO and Google Ads strategy.

  • ToolBox TM
    • São Paulo e Região, Brasil
    • Market Research Intern
      • Mar 2007 - Aug 2008

      Building and managment of the Institutional Website. Designing, developing and delivering research projects to track execution metrics in the POS to big companies such as Kimberly Clark, Kraft Foods and Reckitt Benckiser. Building and managment of the Institutional Website. Designing, developing and delivering research projects to track execution metrics in the POS to big companies such as Kimberly Clark, Kraft Foods and Reckitt Benckiser.

Education

  • Fundação Dom Cabral
    Master of Business Administration - MBA
    2018 - 2019
  • Universidade de São Paulo
    Bacharel em Marketing, Marketing/Marketing Management, General
    2006 - 2009
  • PUC-RS
    Direitos Humanos, Responsabilidade Social e Cidadania Global, Ciências Humanas
    2021 - 2022

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