Fern Share
Marketing Manager at Creator.co- Claim this Profile
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Bio
Credentials
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Verified International Academic Qualifications
World Education ServicesAug, 2022- Nov, 2024
Experience
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Creator.co
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Canada
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Marketing Services
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1 - 100 Employee
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Marketing Manager
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Apr 2021 - Present
• Research, plan, direct, manage and evaluate marketing strategies with the goal of driving company growth. • Responsible for pay per click marketing (PPC), search engine marketing (SEM), search engine optimization (SEO), email marketing, and other marketing strategies. • Initiate frequent market research, conduct A/B testing and analyze findings to optimize, better understand our customers and competitive positioning to achieve maximum ROI in campaigns. • Liaising between stakeholders/departments to manage multiple deadlines and projects on tight timelines. • Own paid media from concept to launch, including creation (Photoshop, Figma & Canva), budgeting, targeting, testing, managing, optimization, and analysis. • Monitor analytics and integrate multiple data sources (GA, social media platforms, UTMs) into one dashboard to track website and marketing campaigns.
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GRIFFINS HAIR LIMITED
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United Kingdom
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Marketing Coordinator
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Feb 2020 - Oct 2020
• Redesigned & developed corporate WordPress website, optimising SEO/SEM along with a responsive design and built a new e-commerce platform: griffinsalons.co.uk • Designed high converting landing pages for sales, promotions and events. • Liaised effectively with other business departments to pinpoint USP’s to construct a successful a marketing strategy inline with the overall business plan. • Utilised various online tools to monitor and analyse campaigns (Facebook Business Manager, Hootsuite, eVisit, Google Analytics, Google Adwords etc). • Understand the Griffins brand identity, values and voice to create well-written and creative blogs & social media posts (Facebook, Instagram, Twitter, Youtube). • Monitor marketing and sales performance and adjust strategies as needed. • Designed adverts for online/offline communication channels, using Adobe Photoshop & Illustrator. • SEO focused campaigns: keyword research to identify high-volume keywords to target, negative keywords to avoid, and an analysis of competitors’ keyword rankings.
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Happy Travels Australia
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Australia
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Travel Arrangements
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1 - 100 Employee
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Travel Specialist
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Sep 2019 - Feb 2020
• A passionate approach to customer satisfaction building a quick rapport with customers in a courteous, respectful and friendly manner. • Developed the ability to learn in-depth detail of large quantities of products to deliver successful sales pitches to a high standard. • Prepared detailed itineraries for both short-term and long-term travel plans whilst liaising with activity suppliers to determine availability and secure bookings. • Experience of successfully working towards/exceeding KPI’s and sales targets. • Maintained up-to-date knowledge of key travel products to offer in-depth information to customers. • Maximising store revenue by up-selling: suggesting further products and add-ons to customers. • Complete accurate daily cash outs and being accountable for any variances.
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Holidaysplease homeworking
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United Kingdom
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Travel Arrangements
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1 - 100 Employee
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Marketing Coordinator
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Mar 2018 - Mar 2019
• Successful planning, execution and optimising integrated digital campaigns to build brand awareness and website traffic. • Maximising customer click-through rates by creating engaging and entertaining web content. • SEO development including keyword research, social media and web design. • Management of ‘Google AdWords’ campaigns to deliver maximum ROI; revamping or removing under-performing PPC ads, resulting in immediate performance improvement. • Independently grew Facebook ‘followers’ by 71% from 3800 to 6500 and increased organic engagement by 400%. • Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines.
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Newcastle Building Society
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Financial Services
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500 - 600 Employee
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Marketing Assistant
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Sep 2014 - Sep 2015
• Provided support to all areas of marketing: Communications, PR, Events, Digital, Design. • Produced various online/offline marketing materials, monitored all marketing campaigns, maintained and managed information databases. • Boosted SEO/Google rankings through the creation of informative, high-quality organic content for the company’s website, blog and social media accounts. • Served as a liaison between the Sales and Marketing departments, analysed and evaluated the performance of marketing efforts, completed detailed performance reports. • Wrote various press releases that were published in local and national UK press. • Assisted the marketing team with day to day administration duties. • Exceeded job role expectations by becoming the company’s freelance photographer. • Used creative thinking to devise and present a strategic campaign to increase the Building Society’s customer email address collection rates to improve future email marketing strategies. Coordinated and managed a 6-week campaign; overall success of exceeding the campaign target by 71.5%.
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The College of Law Australia
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Australia
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Law Practice
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200 - 300 Employee
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Marketing Assistant
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May 2011 - Sep 2011
Whilst undertaking a SWOT analysis, pinpointed a B2C gap within communication channels and generated ideas to pitch their merits to senior staff with clarity and logic. Key responsibility to manage this campaign and build online brand awareness via developing a social media marketing strategy. From the success I gained recognition from senior staff of other districts and promoted to Social Media Manager for severn College of Law locations (Birmingham, Manchester, Bristol, Sheffield, Newcastle, Chester and York).
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Education
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2012 - 2016
Northumbria University
Bachelor's degree, Marketing Management
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