Experience

Diver5ify

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Senior Consultant

  • May 2020 - Present



Tangible Consulting

• Ireland
• Advertising Services
• 1 - 100 Employee

• Senior Consultant

  • Sep 2021 - Present



Spend Matters

• United States
• Internet Publishing
• 1 - 100 Employee

• Project Director

  • Jun 2020 - May 2022

  Spend Matters is the leading source for data-backed technology and solutions intelligence in the procurement and supply chain sector. Serving private and public sector organizations, consultants, private equity, and services and solution providers, Spend Matters drives strategic technology purchasing decisions and superior marketing, product, sales, and investment outcomes for clients. Spend Matters is the leading source for data-backed technology and solutions intelligence in the procurement and supply chain sector. Serving private and public sector organizations, consultants, private equity, and services and solution providers, Spend Matters drives strategic technology purchasing decisions and superior marketing, product, sales, and investment outcomes for clients.



Interim Management Network (Independent SMEs Consulting)

• Strategy Development Consultant - AGENCIA DOWNTOWN

  • Jan 2020 - May 2020

• Strategic Development Consultant - EVOLUTION MAKERS

  • Aug 2019 - Dec 2019

  Consultoría estratégica integral para para pequeña y mediana empresa. Desarrollo de negocio, marca, estrategia comercial, marketing, planificación económico-financiera, pricing, implantación de CRM, mejora de procesos.



Interim Management Network (Independent SMEs Consulting)

• Strategy & Development Consultant - EL MARCO ROJO

  • Jan 2018 - Jun 2018

  Provided the agency with its first structural analysis after 12 years of operation, identifying organizational weaknesses and growth opportunities. The key deliverable was a business plan tailored to the personal and commercial needs of the co-founders, executed with the following tangible results:BUSINESS STRATEGY• Eliminated unprofitable low-cost division while reorienting the service towards a higher-end market with new quality standards. Developed new pricing structure based on competitor analysis. • Reoriented the commercialization strategy from b2c to b2b, focusing on network of high-end sales agents & planners in nine international markets. Set up new sales strategies and customer interaction maps to improve lead conversion and sales closure.• Accelerated internationalization process, performing a comparative market analysis of 5 key territories aimed at doubling overseas turnover in 2 years. Expanded the range of post-event products.• Performed a preliminary audit and a first annual forecast. Reduced structural costs by 5% and increased by 5% profit on international accounts by optimizing Forex scheme.• Oversaw redesign of new website and update of visual branding and online portfolios.H.R & ORGANIZATIONAL• Provided personalized coaching to managing director, developing tools based on business metrics and data analysis to improve planning and streamline decision-making. • Implemented a company-wide restructuring with 20% reduction of permanent headcount. Outsourced marketing and most post-production tasks. Mapped updated list of key duties to be redistributed amongst staff and scheduled performance reviews and project milestones.



Interim Management Network (Independent SMEs Consulting)

• Strategy & Development Consultant - NUEVOS CULTIVOS

  • Jun 2017 - Nov 2017

  Re-evaluated business plan and built consensus around a new road-map for diverting interests of both partners and investors:BUSINESS STRATEGY• Advised on diversification into new business lines within the wholesale global dry fruits market and on the creation of an own brand for retailers. • Identified strategic partnerships with research centers, agricultural associations and key ventures with market peers.SALES & EXPORT• Optimized existing export channels (80% within EU) and identified new wholesale import channels for resale. • Established a comparative EU pricing framework for a diverse collection of product lines and advised on Incoterm switch from DDP to EXW. Assessed international network of sales agents and commission structure.H.R & ORGANIZATIONAL• Audited key team members’ tasks and responsibilities, identified weaknesses and overlaps within the company structure and rationalized workflow distribution.

• Strategy & Development Consultant - VEXLAN

  • Jan 2017 - May 2017

  SALES• Reoriented commercialization channel towards agencies as the subscription model was stagnating. • Reformulated sales pitch and reshaped customer retention strategy. Advised on customer-centric business metrics to demonstrate ROI in the areas of SEO, SEM, conversion optimization and emailing-list services.ORGANIZATIONAL• Updated the process methodology and workflow protocols on a service HR intensive.



Eyevoyage

• Co-founder / Managing Director

  • Jan 2011 - Jun 2016

  ENTREPRENEURSHIP - DIGITAL NOMAD• Built a successful start-up of e-learning (digitally distributed distant learning). With minimum investment and nearly no structural costs achieved 200K+ in annual turnover, prior to acquisition by and content migration to a larger Australian operator. BUSINESS DEVELOPMENT & OPERATIONAL• Managed the overall business strategy, financial forecasts, and outsourced staff.• Led product development of all photography ebooks and video tutorials, with a focus on user-friendly content, digital learning, and branding. • Sourced a steady flow of external free web content and wrote editorial pieces freely provided to subscribers.• Designed social media and online marketing strategies aimed at DB growth. Built and maintained the database that drove 40% of revenue and sourced and negotiated the reseller network which accounted for the other 60% of revenue.• Conducted all online sales campaigns, which involved targeting niches, adjusting pitches, and ensuring post-sale customer satisfaction.DOCUMENTARY PHOTOGRAPHER• Completed assignments for the International Committee of the Red Cross in the Philippines and NGOs in Indonesia and Bangladesh. • Conceived and executed social and ethnographic photography projects requiring field research and residency in the Philippines, Indonesia, Hong Kong, India, Nepal, and Bangladesh.



Easyfairs

• Belgium
• Events Services
• 200 - 300 Employee

• Managing Director Iberia

  • Aug 2008 - Jul 2010

  Easyfairs is the largest private pan-European events company, with offices in 20 countries, and is among the top 20 operators worldwide.MANAGEMENT & BUSINESS DEVELOPMENT • Reporting to the corporate CEO in Belgium, launched a start-up business and built a €1,4M annual revenue operation (€3M market value) from scratch, all during the economic downturn. • Established three core products: annual B2B events attracting more than 10,000 visitors and 500 exhibitors. • Designed and executed the business plan; delivered monthly and annual financial forecasts. • 2-year commercial plan focused on business opportunities, evaluation of market competition and potential acquisitions. • Recruited, trained, managed and facilitated the professional development of a core team of 14 staff members based in Madrid and Paris offices, together with 25 external staff in marketing, logistics and sales. • Trained, and supervised the sales team on a day-to-day business to ensure high performance. COMMUNICATION & NETWORKING • Designed and coordinated all marketing, advertisement & communication campaigns. Managed print and digital marketing collateral and content development.• Personally advocated and lobbied to secure key market players (exhibitors, media, trade associations, VIP visitors and workshop speakers) for events through concept presentations and business lunches. • Provided strategic advice on the development of Easyfairs ́ HQ online and social media marketing strategy.

• Business Development & Communication Manager - Southern Europe (H.Q.)

  • Mar 2006 - Aug 2008

  BUSINESS DEVELOPMENT • Analyzed markets and competitive landscape of several European services and industry sectors to provide guidance regarding the Group’s short and mid-term expansion. • Developed key contacts within the industry and lobbied entrepreneurs’ associations to enter business partnerships. • Negotiated, drafted, and signed contracts for outsourced activities, venues and service providers.• Provided strategic advice on the design and implementation of the Group’s global database strategy.COMMUNICATION • Launched and coordinated the annual online marketing, communication, and advertising campaigns. • Initiated and maintained key PR and specialized media contacts, to ensure news placement. • Organized press releases and appropriate sales pitches tailored to products and company achievements. • Crafted slogans and detailed layouts for print and digital advertising, liaising with outsourced copywriting agencies.



Hill+Knowlton Strategies

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Media Relations Consultant

  • Sep 2004 - Feb 2006

  H+K is one of the world’s top 10 global P.R. and communications companies, partnering with clients across more than 80 offices globally in more than 40 markets.MEDIA STRATEGIST• Developed pan-European communication strategies and identified press opportunities for key accounts of the European Commission, mainly D.G. Research and D.G. Culture. • Provided accurate analysis of various national media landscapes and trends aligned to EU institutional development and policies. • Drafted press releases and media coverage reports, adapted to each national market.MEDIA LIAISON• Coordinated media campaigns and liaised with journalists across 27 European countries in more than 20 successful European Commission events and awareness projects such as Earth & Space Week and the Life Sciences Conference. • Ensured news placement and weekly follow-up with editors-in-chief and key printed media journalists.



Xunta de Galicia

• Spain
• Utilities
• 700 & Above Employee

• R&D Field Analyst

  • Jul 2002 - Jan 2003

  The Xunta de Galicia is the collective decision-making body of the government of the autonomous region of Galicia, in northwestern Spain.FIELD RESEARCHER• Designed and executed a commissioned sustainability field study to classify and evaluate the ethnographic, environmental and artistic heritage of the Mariña Oriental county, linking community conservation with tourism revenue optimization. The Xunta de Galicia is the collective decision-making body of the government of the autonomous region of Galicia, in northwestern Spain.FIELD RESEARCHER• Designed and executed a commissioned sustainability field study to classify and evaluate the ethnographic, environmental and artistic heritage of the Mariña Oriental county, linking community conservation with tourism revenue optimization.



El Ideal Gallego

• Spain
• Newspaper Publishing
• 1 - 100 Employee

• Journalist & Editor

  • Sep 1992 - Apr 1994

  Daily printed newspaper covering current affairs in the region of Galicia since 1917.SECTION EDITOR• Coordinated Culture and University sections including overall topic selection, editing, and page layout for this daily newspaper for Northwest Spain, under the supervision of the editor-in-chief.JOURNALIST• Authored daily news and feature articles as well as conducting interviews and opinion pieces on major cultural and academic news and events in the capital of Galicia. • Wrote fortnightly columns on cinema and reviews of itinerant photography exhibitions and jazz concerts.