Experience

Vimifos

• Mexico
• Food Production
• 100 - 200 Employee

• Pet Food and Ruminants Sales Director

  • Apr 2021 - Present

  To develop and execute a strategic approach to different cattle and dairy business opportunities in Mexico. Reporting to the company’s CEO with a team of 20 (2 direct reports).Developed a strategy based on regions and productive characteristics, focusing on natural opportunities, and developing alternative solutions for specific production needs.Shut down unproductive warehousing in Aguascalientes and developed a framework for a new approach to business in Chihuahua and Torreon.Focused sales effort in northern Mexico toward live heifer export market.Established pricing practices that allowed margin retention in times of crisis and reduced deviations from corporate goals.Doubled sales of by pass soybean meal through the alignment of purchasing practices, effective forecasting, focused sales effort and detecting strengths versus competitors.

• Pet Food Sales Director

  • Jan 2016 - Mar 2021

  To develop and execute the business model for 3 brands in the B2C Mexico pet food. Reporting to the CEO with 6 team members (1 direct report).Developed the business model, licenses, registrations, formulations, brands, product concepts and specifications, trials, as well as recruiting the sales team in a period of 12 months.Developed significant brand awareness in central Mexico in wholesale channel.Introduced the brands in the wholesale sales channel in relevant cities located in North, West and Central Mexico. Successfully introduced brands in retail sales channel with companies such as HEB and UNAM.Consolidated e-commerce sales on platforms such as Amazon and Mercado Libre and WalMart.Developed a toll manufacturing framework focused on product exports to the Caribbean and Central America.

• Divisional Business Manager for Phosphate and Re-sell products

  • Feb 2010 - Dec 2015

  To develop and execute the functional strategy for Monodicalcium Phosphate (MDCP), Energy Sources and other essential ingredients and additives for intensive animal production nutrition. Reporting to a Sales Director and having 4 direct subordinates.Maintained sales volume and margin of MDCP despite industry yearly volume reductions of 5% on average.Developed the liquid Choline Chloride market through agreements with the world’s largest producer and financially feasible schemes for equipment setup at customers’ facilities.Captured over 50% of the energy sources market in northwestern Mexico through strategies focused on customer needs and product availability.Developed products such ad Vitamin C 35%, Organic Trace Minerals, Plasma, Blood Cells and Meal, Bypass Fat & Aminoacids for ruminants, among others; focusing on specific regions and species in Mexico.



Victory Packaging

• United States
• Packaging and Containers Manufacturing
• 700 & Above Employee

• Junior National Accounts Manager

  • Dec 2008 - Dec 2009

• National Accounts Project Manager

  • Oct 2006 - Dec 2008

  To implement vendor transition processes for Fortune 500 companies, setting up an operational bridge between local branches and national sales; business development alongside the national accounts sales team under an Activity Based Cost framework in order to capture new accounts.Collaborated developing and helped to manage accounts such as Honeywell, Alcoa, Magna Automotive, B/E Aerospace, Andrew, US Postal Service, among others.Decisively participated in managing the above-mentioned accounts (and others) for their Mexico locations from a corporate perspective in the USA.



Apligen SA de CV

• Mexico
• Farming
• 1 - 100 Employee

• Supply Chain Manager

  • Jan 2003 - May 2004

  To execute supply chain strategies designed by the company with the goals on minimizing costs, keeping healthy inventories, and maximizing service to customers; two direct reports, 3 indirect ones and reporting to the CEO.

• Comprador

  • May 2000 - Dec 2002