Ferenc Andaházy
Creative Director at Smartpress- Claim this Profile
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Bio
Bonnie Hockin
I had the pleasure of working with Ferenc my first year at Rapala. Working with Ferenc is fun, engaging and productive. He is thoughtful and thorough in his approach and always put his best foot forward no matter the size of the project. Ferenc brings an equal balance of creative and technical interactive skills to his work, which is a difficult combination to find. On top of this, he keeps consumer usability top of mind as well as the data structure and coding implications of each project: this is a powerful time- and money- saving approach to web design. At the same time, Ferenc is able to quickly shift gears and change priorities to align with the business' evolving needs. He does this all while keeping up with the latest trends and techniques to keep his skills fresh and best-in-class, as shown by the two accolade-winning responsively-built microsites that he single-handedly built over the course of only a few months. Ferenc would be a true and rare asset to any creative team looking to drive their interactive efforts forward and take their brands/business to the next level.
Lucas Shaffer
Ferenc has made an impact on our web sales based purely on his design ability. His execution of knowledge about design has elevated our Rapala Apparel (www.rapalaapparel.com) eCommerce site to new heights. Without his talented workmanship and great communication, this program could not have been such a success. I hope to work with Ferenc in the future and look forward to seeing where his talent will take him!
Bonnie Hockin
I had the pleasure of working with Ferenc my first year at Rapala. Working with Ferenc is fun, engaging and productive. He is thoughtful and thorough in his approach and always put his best foot forward no matter the size of the project. Ferenc brings an equal balance of creative and technical interactive skills to his work, which is a difficult combination to find. On top of this, he keeps consumer usability top of mind as well as the data structure and coding implications of each project: this is a powerful time- and money- saving approach to web design. At the same time, Ferenc is able to quickly shift gears and change priorities to align with the business' evolving needs. He does this all while keeping up with the latest trends and techniques to keep his skills fresh and best-in-class, as shown by the two accolade-winning responsively-built microsites that he single-handedly built over the course of only a few months. Ferenc would be a true and rare asset to any creative team looking to drive their interactive efforts forward and take their brands/business to the next level.
Lucas Shaffer
Ferenc has made an impact on our web sales based purely on his design ability. His execution of knowledge about design has elevated our Rapala Apparel (www.rapalaapparel.com) eCommerce site to new heights. Without his talented workmanship and great communication, this program could not have been such a success. I hope to work with Ferenc in the future and look forward to seeing where his talent will take him!
Bonnie Hockin
I had the pleasure of working with Ferenc my first year at Rapala. Working with Ferenc is fun, engaging and productive. He is thoughtful and thorough in his approach and always put his best foot forward no matter the size of the project. Ferenc brings an equal balance of creative and technical interactive skills to his work, which is a difficult combination to find. On top of this, he keeps consumer usability top of mind as well as the data structure and coding implications of each project: this is a powerful time- and money- saving approach to web design. At the same time, Ferenc is able to quickly shift gears and change priorities to align with the business' evolving needs. He does this all while keeping up with the latest trends and techniques to keep his skills fresh and best-in-class, as shown by the two accolade-winning responsively-built microsites that he single-handedly built over the course of only a few months. Ferenc would be a true and rare asset to any creative team looking to drive their interactive efforts forward and take their brands/business to the next level.
Lucas Shaffer
Ferenc has made an impact on our web sales based purely on his design ability. His execution of knowledge about design has elevated our Rapala Apparel (www.rapalaapparel.com) eCommerce site to new heights. Without his talented workmanship and great communication, this program could not have been such a success. I hope to work with Ferenc in the future and look forward to seeing where his talent will take him!
Bonnie Hockin
I had the pleasure of working with Ferenc my first year at Rapala. Working with Ferenc is fun, engaging and productive. He is thoughtful and thorough in his approach and always put his best foot forward no matter the size of the project. Ferenc brings an equal balance of creative and technical interactive skills to his work, which is a difficult combination to find. On top of this, he keeps consumer usability top of mind as well as the data structure and coding implications of each project: this is a powerful time- and money- saving approach to web design. At the same time, Ferenc is able to quickly shift gears and change priorities to align with the business' evolving needs. He does this all while keeping up with the latest trends and techniques to keep his skills fresh and best-in-class, as shown by the two accolade-winning responsively-built microsites that he single-handedly built over the course of only a few months. Ferenc would be a true and rare asset to any creative team looking to drive their interactive efforts forward and take their brands/business to the next level.
Lucas Shaffer
Ferenc has made an impact on our web sales based purely on his design ability. His execution of knowledge about design has elevated our Rapala Apparel (www.rapalaapparel.com) eCommerce site to new heights. Without his talented workmanship and great communication, this program could not have been such a success. I hope to work with Ferenc in the future and look forward to seeing where his talent will take him!
Experience
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Smartpress
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Software Development
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1 - 100 Employee
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Creative Director
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Mar 2015 - Present
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The Bernard Group, Inc.
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United States
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Advertising Services
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400 - 500 Employee
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Creative Director, Online Division
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Mar 2015 - Present
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Senior Web Designer
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Nov 2013 - Mar 2015
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Owner, Design & Marketing
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May 2006 - Apr 2016
• Designed & developed custom solutions for a wide variety projects, including websites, ecommerce platforms, email marketing systems, print collateral, flash applications, motion graphics and more. • Built & maintained lasting relationships with stellar clients, including Baltix Sustainable Furniture, Lindner Media Productions, Experience Dynamics, Medvec + Eppers Advertising, Hunt the North, Keep America Fishing and many others. • Designed & developed custom solutions for a wide variety projects, including websites, ecommerce platforms, email marketing systems, print collateral, flash applications, motion graphics and more. • Built & maintained lasting relationships with stellar clients, including Baltix Sustainable Furniture, Lindner Media Productions, Experience Dynamics, Medvec + Eppers Advertising, Hunt the North, Keep America Fishing and many others.
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Rapala VMC Corporation
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Finland
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Sporting Goods Manufacturing
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1 - 100 Employee
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Interactive Designer
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Sep 2010 - Nov 2013
• Translate Rapala brand voice into meaningful web experiences.• Lead user interface and visual design for all Rapala.com multibrand ecommerce websites, directly contributing to over 500K in online sales during 2012, with sales on track to break 2M in 2013.• Art direction, design & development of all other Rapala websites, including the creation of responsive sites for retailer events and new product launches.• Collaborate with Ecommerce and Marketing Directors to ensure web creative effectively communicates our business goals to our users.• Work closely with graphic design team to ensure national print and POP brand campaigns are adapted into consistent online experiences. Show less
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eMarketing Specialist
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Mar 2007 - Sep 2010
• Designed, developed and launched 7 websites with considerable international traffic.• Managed and maintained 10 websites with combined traffic of nearly 160,000 visitors and over a million pageviews every month.• Designed, developed and distributed over 50 email campaigns to a list of 90,000 subscribers and growing. • Launched an online video campaign whose visitors now watch over 50,000 videos every month.• Designed and developed flash video banner advertisements that produce 250,000 impressions every month. • Produced motion graphics, recorded audio and published video for Rapala retail point-of-purchase displays nationwide. Show less
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Education
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2001 - 2006
University of Wisconsin-Stout
Bachelor of Fine Arts, Multimedia Design, Minor in Digital Photography
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