Ferdnand Muganda
Communications & Marketing Lead at Elective Africa- Claim this Profile
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Bio
Gertrude Musau
Efficient events organizational skills and multi tasking ability is what Ferdnand brings to an organization. I was privileged to work with him in the #PATHtoNetZero campaign.
Nicy Aluoch Owino
Relentless, focused, passion-driven. That is Ferdnand Muganda.. I appreciate Ferd's events from campus that not only created community but gave students a space for young entrepreneurs to practice skills. He is reliable too
Gertrude Musau
Efficient events organizational skills and multi tasking ability is what Ferdnand brings to an organization. I was privileged to work with him in the #PATHtoNetZero campaign.
Nicy Aluoch Owino
Relentless, focused, passion-driven. That is Ferdnand Muganda.. I appreciate Ferd's events from campus that not only created community but gave students a space for young entrepreneurs to practice skills. He is reliable too
Gertrude Musau
Efficient events organizational skills and multi tasking ability is what Ferdnand brings to an organization. I was privileged to work with him in the #PATHtoNetZero campaign.
Nicy Aluoch Owino
Relentless, focused, passion-driven. That is Ferdnand Muganda.. I appreciate Ferd's events from campus that not only created community but gave students a space for young entrepreneurs to practice skills. He is reliable too
Gertrude Musau
Efficient events organizational skills and multi tasking ability is what Ferdnand brings to an organization. I was privileged to work with him in the #PATHtoNetZero campaign.
Nicy Aluoch Owino
Relentless, focused, passion-driven. That is Ferdnand Muganda.. I appreciate Ferd's events from campus that not only created community but gave students a space for young entrepreneurs to practice skills. He is reliable too
Credentials
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Applied Marketing
CIM | The Chartered Institute of MarketingMar, 2023- Nov, 2024 -
Planning Campaigns
CIM | The Chartered Institute of MarketingMar, 2023- Nov, 2024 -
The Fundamentals of Digital Marketing
GoogleJun, 2020- Nov, 2024 -
CIM Affiliate Studying Member
CIM | The Chartered Institute of MarketingOct, 2022- Nov, 2024 -
Meta Certified Digital Marketing Associate
FacebookAug, 2021- Nov, 2024 -
Meta Certified Community Manager
FacebookAug, 2021- Nov, 2024 -
DigifyPro Certification
Digify AfricaAug, 2021- Nov, 2024
Experience
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Elective Africa
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United States
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Leisure, Travel & Tourism
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1 - 100 Employee
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Communications & Marketing Lead
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Dec 2019 - Present
1. Coordinated all lead generation initiatives. 2. Recruited, trained, and performance managed a team of 15+ dedicated staff in Kenya and abroad. 3. Tasked with researching and implementing effective communications, marketing, and sales strategies to achieve company goals. 4. Generated reports used to assess company performance and strategy adoption. 5. Designed promotional material, company newsletters & memos for internal and external circulation. 6. Managed operational budgets to deliver gross profit targets. 7. Launched a remote program in the woke of Covid-19 that accounted for 30% of the revenue that year. 8. Ran social media ads, Google Ads, email marketing campaigns, and SEO. 9. Responded to media inquiries from clients and relevant persons Show less
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Shared Value Foundation
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Kenya
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International Trade and Development
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Junior Project Manager
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Jan 2021 - Oct 2021
1. Facilitated a pilot project that enabled SMEs’ training on access to funding, markets, and advisory. 2. Organized and motivated the project team of up to 30 people, including associate coordinators, content creators, & social media influencers. 3. Curated creative campaigns to highlight themes of various initiatives in addressing sustainability. 4. Executed a campaign, #PATHtoNetZero, that attracted 900+ participants and over 2M impressions online. 5. Advised on digital marketing strategies which increased participation by 70% 6. Ensuring the project was on time, on budget, and within scope. Show less
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Shopit Kenya
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Kenya
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Retail
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1 - 100 Employee
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Content Creation Consultant
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Sep 2020 - Nov 2020
1. Prepared 30+ well-structured product reviews daily for the eCommerce platform. 2. Conducted keyword research and used SEO guidelines to optimize content. 3. Modeled use of trackable codes to measure influencer impact. 1. Prepared 30+ well-structured product reviews daily for the eCommerce platform. 2. Conducted keyword research and used SEO guidelines to optimize content. 3. Modeled use of trackable codes to measure influencer impact.
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Standard Group PLC
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Kenya
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Media Production
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200 - 300 Employee
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Editorial Intern
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May 2019 - Aug 2019
1. Created efficient storage systems for speedy access to required information. 2. Recognized by management for consistently choosing impactful pictures and footage for use in news, local productions, and features. 1. Created efficient storage systems for speedy access to required information. 2. Recognized by management for consistently choosing impactful pictures and footage for use in news, local productions, and features.
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Royal Media Services Limited
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Kenya
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Broadcast Media Production and Distribution
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500 - 600 Employee
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Digital & Editorial Intern
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Sep 2017 - Jan 2018
1. Managed over 12 social media platforms for RMS including Citizen Tv. 2. Edited pictures, footage and wrote entertainment news for Citizen Digital. 3. Selected to engage in research that culminated to the launch of ViuSasa. 1. Managed over 12 social media platforms for RMS including Citizen Tv. 2. Edited pictures, footage and wrote entertainment news for Citizen Digital. 3. Selected to engage in research that culminated to the launch of ViuSasa.
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Moi University Radio 103.9
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Eldoret, Kenya
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Managing Editor Moi University Radio
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Feb 2017 - Feb 2017
- Editing the English news bulletin. -Conducting administrative duties. -Scheduling, coordinating and attending various events. - Assisting in production of various radio programs. -Induction of new student journalists and presenters to the radio station. - Programming, creation and curating of engaging content for our audience. -Sourcing and creation of advertisements for various contracted products. - Efficiently using the social media pages and blog. - Editing the English news bulletin. -Conducting administrative duties. -Scheduling, coordinating and attending various events. - Assisting in production of various radio programs. -Induction of new student journalists and presenters to the radio station. - Programming, creation and curating of engaging content for our audience. -Sourcing and creation of advertisements for various contracted products. - Efficiently using the social media pages and blog.
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Education
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2022 - 2023
CIM | The Chartered Institute of Marketing
Certificate in Professional Marketing -
2021 - 2021
Digify Africa
Digital Marketing, Distinction -
2014 - 2019
Moi University
BSc. Media Science, - Communication, Marketing, PR, and Related Programs -
2010 - 2013
St. Marys High School
Community
