Ferda Tarakcioglu Erdem
Chief Strategy Officer at Optdcom- Claim this Profile
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Bio
Experience
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Optdcom
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Türkiye
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Advertising Services
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1 - 100 Employee
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Chief Strategy Officer
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Sep 2019 - Present
I lead 'Change Management Initiative' for Optdcom and implement our company's strategy internally and externally so that all employees, partners, suppliers, and contractors understand the company-wide strategic plan and how it carries out the company's overall goals. I train and support teams on combining data insights with data storytelling to create culture of truly impactful decisions & actions. As a co-leader of R&D Projects, I help building our R&D Roadmap and help teams on project management. Show less
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Mythaverse
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United Kingdom
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Entertainment Providers
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1 - 100 Employee
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Chief Marketing Officer
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Sep 2019 - Present
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Stage-Co
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Türkiye
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Business Consulting and Services
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1 - 100 Employee
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Trainer / Go-to-Market Strategist / Mentor
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Sep 2017 - Dec 2021
As a Stage-Co Masters' Trainer & Mentor, I help startups on consumer insights, customer strategy and growth marketing plans. Trainer @ Cohort 4 of Now Sprint Accelerator (May, 2021) Trainer & Mentor @ Cohort 5 of Now Sprint Accelerator Vertical - Agriculture Impact (October, 2021) As a Stage-Co Masters' Trainer & Mentor, I help startups on consumer insights, customer strategy and growth marketing plans. Trainer @ Cohort 4 of Now Sprint Accelerator (May, 2021) Trainer & Mentor @ Cohort 5 of Now Sprint Accelerator Vertical - Agriculture Impact (October, 2021)
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OPN
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Türkiye
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Advertising Services
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1 - 100 Employee
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Business Development & Brand Strategy Consultant
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Dec 2017 - Sep 2019
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LiquidThread
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Poland
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Advertising Services
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1 - 100 Employee
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Managing Director Content
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Jan 2013 - Mar 2017
I launched LiquidThread (LqT-SMG’s Global Content Division) in Turkey to develop content business by implementing global, game changing business models to existing and new clients, which resulted in producing P&G Turkey’s and Samsung Turkey’s best in class brand content cases that delivered significantly on brand’s KPI’s across Paid, Owned, Earned and Shared platforms. I had a proven track record of contributing to improve clients’ agency evaluation scores; creating new revenue streams for the agency; upselling other diversified services (Research, Analytics, Creative) and also delivering success with award winning cases (16 Global & Local Awards in 4 Years), which are still used for agency credentials and PR. Show less
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Starcom
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United States
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Advertising Services
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700 & Above Employee
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Chief Development Officer
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Jan 2011 - Jun 2013
I’ve led new business, human experience strategy and innovation for 2 years as Business Development Lead. I’ve led new business, human experience strategy and innovation for 2 years as Business Development Lead.
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Spark Foundry
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United States
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Advertising Services
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700 & Above Employee
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Associate Managing Director
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Mar 2008 - Dec 2010
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Client Group Director
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Feb 2004 - Feb 2008
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Yorum Publicis
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Advertising Services
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1 - 100 Employee
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Media Planning / Buying Supervisor
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Aug 2000 - Jan 2004
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Initiative
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United States
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Advertising Services
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700 & Above Employee
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Media Planner/Buyer
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Oct 1997 - Jul 2000
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Education
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Boğaziçi Üniversitesi
Bachelor of Arts Degree, Psychology -
Tarsus American College