Ferda Tarakcioglu Erdem

Chief Strategy Officer at Optdcom
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Contact Information
us****@****om
(386) 825-5501
Location
Istanbul, Turkey, TR

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Experience

    • Türkiye
    • Advertising Services
    • 1 - 100 Employee
    • Chief Strategy Officer
      • Sep 2019 - Present

      I lead 'Change Management Initiative' for Optdcom and implement our company's strategy internally and externally so that all employees, partners, suppliers, and contractors understand the company-wide strategic plan and how it carries out the company's overall goals. I train and support teams on combining data insights with data storytelling to create culture of truly impactful decisions & actions. As a co-leader of R&D Projects, I help building our R&D Roadmap and help teams on project management. Show less

    • United Kingdom
    • Entertainment Providers
    • 1 - 100 Employee
    • Chief Marketing Officer
      • Sep 2019 - Present

    • Türkiye
    • Business Consulting and Services
    • 1 - 100 Employee
    • Trainer / Go-to-Market Strategist / Mentor
      • Sep 2017 - Dec 2021

      As a Stage-Co Masters' Trainer & Mentor, I help startups on consumer insights, customer strategy and growth marketing plans. Trainer @ Cohort 4 of Now Sprint Accelerator (May, 2021) Trainer & Mentor @ Cohort 5 of Now Sprint Accelerator Vertical - Agriculture Impact (October, 2021) As a Stage-Co Masters' Trainer & Mentor, I help startups on consumer insights, customer strategy and growth marketing plans. Trainer @ Cohort 4 of Now Sprint Accelerator (May, 2021) Trainer & Mentor @ Cohort 5 of Now Sprint Accelerator Vertical - Agriculture Impact (October, 2021)

    • Türkiye
    • Advertising Services
    • 1 - 100 Employee
    • Business Development & Brand Strategy Consultant
      • Dec 2017 - Sep 2019

    • Poland
    • Advertising Services
    • 1 - 100 Employee
    • Managing Director Content
      • Jan 2013 - Mar 2017

      I launched LiquidThread (LqT-SMG’s Global Content Division) in Turkey to develop content business by implementing global, game changing business models to existing and new clients, which resulted in producing P&G Turkey’s and Samsung Turkey’s best in class brand content cases that delivered significantly on brand’s KPI’s across Paid, Owned, Earned and Shared platforms. I had a proven track record of contributing to improve clients’ agency evaluation scores; creating new revenue streams for the agency; upselling other diversified services (Research, Analytics, Creative) and also delivering success with award winning cases (16 Global & Local Awards in 4 Years), which are still used for agency credentials and PR. Show less

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Chief Development Officer
      • Jan 2011 - Jun 2013

      I’ve led new business, human experience strategy and innovation for 2 years as Business Development Lead. I’ve led new business, human experience strategy and innovation for 2 years as Business Development Lead.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Associate Managing Director
      • Mar 2008 - Dec 2010

    • Client Group Director
      • Feb 2004 - Feb 2008

    • Advertising Services
    • 1 - 100 Employee
    • Media Planning / Buying Supervisor
      • Aug 2000 - Jan 2004

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Media Planner/Buyer
      • Oct 1997 - Jul 2000

Education

  • Boğaziçi Üniversitesi
    Bachelor of Arts Degree, Psychology
    1992 - 1997
  • Tarsus American College
    1985 - 1992

Community

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