Communications and Issues Officer

• Sep 2021 - Present

Content Contributor

• Feb 2021 - Present

Junior Issues Coordinator

• Apr 2021 - Sep 2021

Content Manager/ Content creator

• Oct 2018 - Nov 2020

Collaborate with category team members in managing social media campaigns & executing day-to-day activities in line with KPIs & to achieve the brand goals & objectives • Management of social media pages; create, curate, and distribute content relevant to the target audience across all assigned social media channels; ensuring proper content distribution, proper use of channels’ features, and community management following standard execution guidelines. • Community management - daily spam check across all the channels and other commenting systems. Approve comments when necessary & quick response/monitoring of comments following the standard guidelines. • Monitor trends and happenings across channels using social media tools such as; IO Analytics, CrowdTangle, etc. and ensure time-to-market for the content distribution is efficient. • Monitor the execution of all ‘story formats’ across channels including custom client story formats; working closely with the sales team for pitching, ideation, concept & theme development, and execution for all client campaigns. • Create posts for special campaigns (clients) when necessary on all social media channels and compile reports for analysis. • Develop new social media strategies & ideas with the proper implementation of these strategies for the growth of the brands. • Demonstrate the ability to map out marketing strategies and then drive that strategy proven by testing and metrics. • Monitor trends in social media tools, applications, channels, design, and strategy. • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns. • Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns. • Analyze, review and report on the effectiveness of campaigns in an effort to maximize results. • Keep up to date, research and suggest new social media account management tools. Show less

Analyst

• Feb 2018 - Oct 2018

Sales Assistant

• Sep 2017 - Dec 2017