Fentress Henderson

Marketing Coordinator at Agape Youth & Family Center - Atlanta
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Contact Information
us****@****om
(386) 825-5501
Location
Atlanta Metropolitan Area
Skills

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Bio

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Credentials

  • Tableau Desktop Certified Professional Certification
    Tableau
    May, 2021
    - Oct, 2024
  • Hootsuite Platform Certification
    Hootsuite
    Sep, 2020
    - Oct, 2024

Experience

  • Agape Youth & Family Center - Atlanta
    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Marketing Coordinator
      • Dec 2021 - Present

      • Monitored and led the strategy for Agape’s website administration, coordination, and maintenance • Integrated a communications calendar into operations of Agape, so all employees and volunteers were engaged during key push periods • Assisted in building partnerships with national funders and local news & media outlets, so Agape was no longer the “best kept secret” in Atlanta • Coordinated strategies to help promote Agape’s 25th Anniversary Campaign in 2022 • Designed the 25th Anniversary logo for Agape • Supported the direct mail program, including processes, content, and materials to build and maintain a successful annual giving program Show less

  • TOCA Football
    • United States
    • Spectator Sports
    • 100 - 200 Employee
    • Field Marketing Manager
      • Apr 2022 - Feb 2023

      Manage and report local partnerships which drive brand awareness to TOCA utilizing grassroots marketing Research and compare target segments to determine which segments fit seasonal sales KPI's Explore and analyze off-site programs generating new foot traffic through partners for TOCA & D-BAT Conduct email campaign analysis through quantitative data to adjust and improve quality of campaign management Provide internal team updates in performances, trends, and recommendations to execute in day to day operations Advise strategies to operation managers and senior marketing staff regarding CRM trends Coordinate regional Braves camp, promoting the D-BAT brand through Atlanta Braves clinics and marketing Build relationships within the local community, opening doors for cross promotion between businesses Explore multiple partnership opportunities to leverage, allowing TOCA to showcase services during partner’s events Manage Tableau dashboard and forecast business trends to combat them with high volume foot traffic events Show less

    • Assistant General Manager/ Marketing Manager
      • Dec 2017 - Nov 2021

      Grew overall business by 21% from 2018 to 2019 Grew the main line of business by 10% from 2018 to 2019 Grew Lesson Revenue (Major revenue category) by 15% in 2020 Won D-BAT Corporate Award for Most Lessons in 2020 Built local partnerships with Recreational Park Leaders Managed marketing content and strategic distribution Managed social media platforms and content creation Coordinated email campaigns for product promotion and event marketing with a/b segment testing Provided daily analytical reports and projections on monthly goals to strategize and deck segments with opportunity for growth Developed a plan of attack week to week to achieve short-term wins that led to meeting long-term goals Supervised and advised a team of seven sales representatives Coordinated with the Facility General Manager to leverage partnerships and develop goal related strategies for employees of the facility Managed camps and events to drive foot traffic Show less

  • Allen Entrepreneur Institute (AEI)
    • Assitant Production Intern
      • May 2017 - Aug 2017

      Videographer for entrepreneurship-networking event with a production crew to highlight the moments of the event and profile each participant. Promoting their individual backgrounds and create a package revolving the event. Manage a team to provide content and bring forth speculation of each entrepreneur and how their idea makes an impact on the society. Editing the content and interview multiple personalities to spotlight entrepreneurship around Georgia. Videographer for entrepreneurship-networking event with a production crew to highlight the moments of the event and profile each participant. Promoting their individual backgrounds and create a package revolving the event. Manage a team to provide content and bring forth speculation of each entrepreneur and how their idea makes an impact on the society. Editing the content and interview multiple personalities to spotlight entrepreneurship around Georgia.

  • WJBF News Channel 6
    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • News Reporter Intern
      • Aug 2016 - Jan 2017

      Practiced the journalism and reporting techniques to provide and reliable and efficient news program to broadcast. On-Field reporting and news edit local, impactful stories to package. Produce projects and coordinate a package while meeting deadlines for the daily news show. Practiced the journalism and reporting techniques to provide and reliable and efficient news program to broadcast. On-Field reporting and news edit local, impactful stories to package. Produce projects and coordinate a package while meeting deadlines for the daily news show.

Education

  • Georgia State University - J. Mack Robinson College of Business
    Master's degree, Marketing
    2020 - 2021
  • Paine College
    Bachelor's degree, Mass Communication/Media Studies
    2013 - 2017

Community

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