FengYi Yu
Staff User Experience Researcher at imToken- Claim this Profile
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Chinese Native or bilingual proficiency
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English Professional working proficiency
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Bio
Danis Lou
Fengyi and I had the pleasure of working together at Grab, Google, and imToken, and she is one of the best User Researchers and Leaders I have ever worked with. As a User Researcher, she has solid research skills, deep user empathy, she is analytical and calm, has a strong product sense. She always stays objective and user-centric, which has also helped her establish good trust with stakeholders. At the same time, she is good at communication and collaboration, a true team player. Fostering a UX culture in a startup company can be challenging. During her time at imToken, as the User Research leader for the startup company, Fengyi brought user-centricity to the web 3.0 industry. Through profound user insights and data analysis, she helped the entire company understand the importance of UX. By introducing user research and UX into the product development cycle, she ensures that user needs are being considered throughout the end-to-end, and part of the decision-making process too. She encourages collaboration between UX & xFN stakeholders to ensure that everyone is working towards a common goal, helping to build a culture of empathy and understanding for the user's needs. At the same time, Fengyi is also responsible for the daily operations of the entire UX team, improving design quality and excellence, helping UX designers grow, and enabling them to have a greater impact in the entire organization.
Cassandra Leong
Working with FengYi was a breeze because she is very logical in her approach, data-driven and has a courageous leadership. She has not only been encouraging & nurturing at work, but also on a personal level. Even though it has been a short time working with her, she has definitely inspired me in many ways.
Danis Lou
Fengyi and I had the pleasure of working together at Grab, Google, and imToken, and she is one of the best User Researchers and Leaders I have ever worked with. As a User Researcher, she has solid research skills, deep user empathy, she is analytical and calm, has a strong product sense. She always stays objective and user-centric, which has also helped her establish good trust with stakeholders. At the same time, she is good at communication and collaboration, a true team player. Fostering a UX culture in a startup company can be challenging. During her time at imToken, as the User Research leader for the startup company, Fengyi brought user-centricity to the web 3.0 industry. Through profound user insights and data analysis, she helped the entire company understand the importance of UX. By introducing user research and UX into the product development cycle, she ensures that user needs are being considered throughout the end-to-end, and part of the decision-making process too. She encourages collaboration between UX & xFN stakeholders to ensure that everyone is working towards a common goal, helping to build a culture of empathy and understanding for the user's needs. At the same time, Fengyi is also responsible for the daily operations of the entire UX team, improving design quality and excellence, helping UX designers grow, and enabling them to have a greater impact in the entire organization.
Cassandra Leong
Working with FengYi was a breeze because she is very logical in her approach, data-driven and has a courageous leadership. She has not only been encouraging & nurturing at work, but also on a personal level. Even though it has been a short time working with her, she has definitely inspired me in many ways.
Danis Lou
Fengyi and I had the pleasure of working together at Grab, Google, and imToken, and she is one of the best User Researchers and Leaders I have ever worked with. As a User Researcher, she has solid research skills, deep user empathy, she is analytical and calm, has a strong product sense. She always stays objective and user-centric, which has also helped her establish good trust with stakeholders. At the same time, she is good at communication and collaboration, a true team player. Fostering a UX culture in a startup company can be challenging. During her time at imToken, as the User Research leader for the startup company, Fengyi brought user-centricity to the web 3.0 industry. Through profound user insights and data analysis, she helped the entire company understand the importance of UX. By introducing user research and UX into the product development cycle, she ensures that user needs are being considered throughout the end-to-end, and part of the decision-making process too. She encourages collaboration between UX & xFN stakeholders to ensure that everyone is working towards a common goal, helping to build a culture of empathy and understanding for the user's needs. At the same time, Fengyi is also responsible for the daily operations of the entire UX team, improving design quality and excellence, helping UX designers grow, and enabling them to have a greater impact in the entire organization.
Cassandra Leong
Working with FengYi was a breeze because she is very logical in her approach, data-driven and has a courageous leadership. She has not only been encouraging & nurturing at work, but also on a personal level. Even though it has been a short time working with her, she has definitely inspired me in many ways.
Danis Lou
Fengyi and I had the pleasure of working together at Grab, Google, and imToken, and she is one of the best User Researchers and Leaders I have ever worked with. As a User Researcher, she has solid research skills, deep user empathy, she is analytical and calm, has a strong product sense. She always stays objective and user-centric, which has also helped her establish good trust with stakeholders. At the same time, she is good at communication and collaboration, a true team player. Fostering a UX culture in a startup company can be challenging. During her time at imToken, as the User Research leader for the startup company, Fengyi brought user-centricity to the web 3.0 industry. Through profound user insights and data analysis, she helped the entire company understand the importance of UX. By introducing user research and UX into the product development cycle, she ensures that user needs are being considered throughout the end-to-end, and part of the decision-making process too. She encourages collaboration between UX & xFN stakeholders to ensure that everyone is working towards a common goal, helping to build a culture of empathy and understanding for the user's needs. At the same time, Fengyi is also responsible for the daily operations of the entire UX team, improving design quality and excellence, helping UX designers grow, and enabling them to have a greater impact in the entire organization.
Cassandra Leong
Working with FengYi was a breeze because she is very logical in her approach, data-driven and has a courageous leadership. She has not only been encouraging & nurturing at work, but also on a personal level. Even though it has been a short time working with her, she has definitely inspired me in many ways.
Credentials
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1000 Mentorship Minutes
adplist.orgAug, 2022- Nov, 2024
Experience
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imToken
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Singapore
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Internet Publishing
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1 - 100 Employee
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Staff User Experience Researcher
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Jan 2022 - Present
■ Setting up a user-insight framework and process to understand crypto ecosystem from users’ perspective. ■ Communicating the value of UXR & fostering UX maturity across teams with leadership’s support. ■ Working with Innovation Labs team on conceptualized ideas with the latest technologies. ■ Setting up a user-insight framework and process to understand crypto ecosystem from users’ perspective. ■ Communicating the value of UXR & fostering UX maturity across teams with leadership’s support. ■ Working with Innovation Labs team on conceptualized ideas with the latest technologies.
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Bank of Singapore, Asia's Global Private Bank
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Singapore
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Financial Services
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700 & Above Employee
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UX Researcher
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Jul 2021 - Dec 2021
■ Setting up research framework to help the bank understand internal and external users holistically as the first UX Researcher in the team. ■ Planning, executing, analyzing, and reporting research across org-levels and markets, e.g. GCNA, SMI, PAINT, and GSAM, specifically by interview and survey. ■ Collect feedback to digital client-facing service in English and Simplified Chinese. ■ Planning CX lab for running research and design activities. ■ Continuously propose way-of-working… Show more ■ Setting up research framework to help the bank understand internal and external users holistically as the first UX Researcher in the team. ■ Planning, executing, analyzing, and reporting research across org-levels and markets, e.g. GCNA, SMI, PAINT, and GSAM, specifically by interview and survey. ■ Collect feedback to digital client-facing service in English and Simplified Chinese. ■ Planning CX lab for running research and design activities. ■ Continuously propose way-of-working to optimize product development process and foster UX maturity. Show less ■ Setting up research framework to help the bank understand internal and external users holistically as the first UX Researcher in the team. ■ Planning, executing, analyzing, and reporting research across org-levels and markets, e.g. GCNA, SMI, PAINT, and GSAM, specifically by interview and survey. ■ Collect feedback to digital client-facing service in English and Simplified Chinese. ■ Planning CX lab for running research and design activities. ■ Continuously propose way-of-working… Show more ■ Setting up research framework to help the bank understand internal and external users holistically as the first UX Researcher in the team. ■ Planning, executing, analyzing, and reporting research across org-levels and markets, e.g. GCNA, SMI, PAINT, and GSAM, specifically by interview and survey. ■ Collect feedback to digital client-facing service in English and Simplified Chinese. ■ Planning CX lab for running research and design activities. ■ Continuously propose way-of-working to optimize product development process and foster UX maturity. Show less
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Google
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United States
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Software Development
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700 & Above Employee
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UX Researcher
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Oct 2019 - Jul 2021
Focusing on Google Payment service, especially Singapore and India market.
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UX Researcher
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Sep 2018 - Oct 2019
I help craft delightful, impactful experiences for Alphabet and Google’s users. Currently focusing on China.
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Rakuten Viki
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United States
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Technology, Information and Internet
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200 - 300 Employee
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Senior User Experience Researcher
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Apr 2018 - Jul 2018
■ Accumulating user insights, mainly by talking to users remotely and online survey ■ Mapping out User Journey by stages, corresponding to Product Features & Biz Metrics ■ Spread out UX knowledge across departments, including Design, MKT, CX, Product, Analytics etc. ■ Accumulating user insights, mainly by talking to users remotely and online survey ■ Mapping out User Journey by stages, corresponding to Product Features & Biz Metrics ■ Spread out UX knowledge across departments, including Design, MKT, CX, Product, Analytics etc.
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Grab
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Singapore
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Software Development
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700 & Above Employee
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Senior User Experience Researcher
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Apr 2016 - Mar 2018
■ Conduct and execute UX research, including fundamental research, product research and usability testing ■ Focus on both online and offline experience, across countries ■ Work with business owners, designers, product managers, engineers, quantitative researchers and local operation members ■ Convert research findings into product / design insights ■ Mentor junior members and keep optimising ways of working in the organization ■ Conduct and execute UX research, including fundamental research, product research and usability testing ■ Focus on both online and offline experience, across countries ■ Work with business owners, designers, product managers, engineers, quantitative researchers and local operation members ■ Convert research findings into product / design insights ■ Mentor junior members and keep optimising ways of working in the organization
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Acer
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Taiwan
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Computer Hardware Manufacturing
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700 & Above Employee
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Principal Researcher
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Jan 2015 - Mar 2016
■ Conducting User Research- Explorative Research for innovative products design. Usability Research for verifying experimental design and iteration. Across different product lines and interaction. ■ Communicating with cross-function divisions- Main with ID, PM, ME, EE and Marketing Dept. ■ Conducting User Research- Explorative Research for innovative products design. Usability Research for verifying experimental design and iteration. Across different product lines and interaction. ■ Communicating with cross-function divisions- Main with ID, PM, ME, EE and Marketing Dept.
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Compal
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Taiwan
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Computer Hardware Manufacturing
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700 & Above Employee
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User Experience Researcher
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Jul 2012 - Dec 2014
■ Planning and executing user research ■ Providing design suggestion and guideline ■ Evaluating application of new technology ■ Analyzing competitor’s product experience ■ Facilitating workshop and brainstorming ■ Taking patent ■ Planning and executing user research ■ Providing design suggestion and guideline ■ Evaluating application of new technology ■ Analyzing competitor’s product experience ■ Facilitating workshop and brainstorming ■ Taking patent
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Ecowork Inc (益科股份有限公司 )
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Taipei City, Taiwan
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Project Manager
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Jul 2011 - Jul 2012
■ Confirming clients’ request ■ Communicating with designers and programmers ■ Planning interaction flow of cross-OS applications ■ Verifying usability and feasibility of applications ■ Managing project schedule and client relationship ■ Confirming clients’ request ■ Communicating with designers and programmers ■ Planning interaction flow of cross-OS applications ■ Verifying usability and feasibility of applications ■ Managing project schedule and client relationship
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Taiwan Design Center (台灣創意設計中心)
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Taipei City, Taiwan
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Project Manager
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Apr 2009 - Jul 2011
■ Helping Taiwan design industry growing and developing- The institution aims to promote creative design. So the work content depended on the project, including handling seminars, workshops exhibitions, trend meetings, coordinating diverse organizations. ■ Helping Taiwan design industry growing and developing- The institution aims to promote creative design. So the work content depended on the project, including handling seminars, workshops exhibitions, trend meetings, coordinating diverse organizations.
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Primax Electronics Ltd.
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Taiwan
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Appliances, Electrical, and Electronics Manufacturing
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500 - 600 Employee
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Internship
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Jan 2008 - Jan 2009
■ Helping usability engineer conducting usability test- Main for consumer electronic products, including recruiting participants, setting facilities, analyzing, delivering final report. ■ Helping usability engineer conducting usability test- Main for consumer electronic products, including recruiting participants, setting facilities, analyzing, delivering final report.
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Education
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2006 - 2009
National Chengchi University
Master's degree, Experimental Psychology -
2002 - 2006
National Chung Cheng University
Bachelor's degree, Psychology
Community
