Felix Letfuss

Senior Manager Client Development Sports Europe at The NPD Group
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Contact Information
us****@****om
(386) 825-5501
Location
Nuremberg, Bavaria, Germany, DE
Languages
  • Deutsch Native or bilingual proficiency
  • Englisch Full professional proficiency
  • Französisch Professional working proficiency
  • Polnisch Elementary proficiency
Skills

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Steve Gerst

Felix passed Delta Associates' Bronze Business Insights Certification Exam in May 2016 by demonstrating the ability to analyze data, identify business insights, and effectively communicate the findings. Based on testing of thousands of similar professionals, this puts Felix’s business insight skills in the top 5% of the industry.

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Credentials

  • Remote Work Foundations
    LinkedIn
    Sep, 2020
    - Nov, 2024
  • Strategic Negotiation
    LinkedIn
    Feb, 2020
    - Nov, 2024
  • Business Insights: Black Belt Level 1 Certification
    Delta Associates, Inc
    May, 2016
    - Nov, 2024

Experience

  • The NPD Group
    • United States
    • Market Research
    • 700 & Above Employee
    • Senior Manager Client Development Sports Europe
      • Sep 2016 - Present

      Lead the European Account team for NPD's key accounts (e.g. adidas EMEA and New Balance EMEA) in Europe and deliver data-based insights to support clients’ strategic business decisions:- Generate market and competitor insights based on NPD’s point-of-sale and consumer data, my 8-years of industry expertise and public data sources, linking client strategic objectives and focus areas- Support various stakeholders (Market Intelligence, Category and Sales teams) with ad-hoc analyses, insights, recommendations and consultancy- Presentation of data-based insights to different audiences including Senior Leadership- Lead and coach a team of six local account representatives to provide consistency of data reporting, analyses, and insights generation across countries within the EMEA market

    • Manager Client Development Sports
      • Sep 2014 - Sep 2016

      Responsible for the German subsidiary of several international sports brands (e.g. Nike, Puma, Jack Wolfskin and hummel), I analysed and interpreted the German sport market datasets (Consumer and POS), derived actionable market insights and presented them to bigger audiences including Senior Leadership. In addition, I provided my clients with market research based consultancy, thus identifying pain points and realizing upsell opportunities with advanced solution products. I did equally acquire a number of new clients.

  • ContentCard AG
    • Germany
    • Information Technology & Services
    • 1 - 100 Employee
    • Product Manager
      • Aug 2012 - Aug 2014

      I successfully built up the Gift Card business and developed it to a key revenue pillar for ContentCard. Following a design thinking approach involving our retail-network and the Sales team I acquired product partners (e.g. Apple iTunes, amazon, Disney Interactive, IKEA, myToys and BNP Paribas) with whom I developed Gift Card products. In order to optimize the shelf performance of our portfolio, I tracked sell-out KPI’s, stocks, recommended and negotiated promotional activities and planograms with Sales and my Product partners.

  • The NPD Group
    • United States
    • Market Research
    • 700 & Above Employee
    • Working Student - Sports Tracking Europe
      • Dec 2010 - Apr 2012

Education

  • Otto-Friedrich-Universität Bamberg
    Master of Science (M.Sc.), European Business Administration
    2010 - 2012
  • University of Applied Sciences, Hof
    Bachelor of Arts (B.A.), International Management
    2003 - 2010
  • Akademia Ekonomiczna w Krakowie
    Bachelor of Arts (B.A.), International Management
    2008 - 2009

Community

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