Experience

PLAY airlines

• Iceland
• Airlines and Aviation
• 100 - 200 Employee

• Digital Marketing Analyst

  • Sep 2022 - Present

  Reykjavík, Capital Region, Iceland • Main role is digital optimization and analyzing marketing ad spend and actions. • Build automated dashboards, reports and scorecards for self-service use across Plays departments. Train and support teams across Play in understanding and utilizing the reports to make data-backed investment and marketing planning decisions. • Responsible for providing important data and reporting on important changes that may affect the company’s digital outcome. • Develop predictive and forecasting… Show more • Main role is digital optimization and analyzing marketing ad spend and actions. • Build automated dashboards, reports and scorecards for self-service use across Plays departments. Train and support teams across Play in understanding and utilizing the reports to make data-backed investment and marketing planning decisions. • Responsible for providing important data and reporting on important changes that may affect the company’s digital outcome. • Develop predictive and forecasting models to support marketing planning and investment decisions across regions and channels. • Facilitate A/B Testing, multivariate tests and impact analysis on product releases through proper analytics setup, tracking and reporting in order to inform data-driven decisions and successive iterations as needed. • Work closely with third parties, partners, suppliers, technology platforms and others to source data on performance of campaigns and programs. Ensure KPIs relevant to the Play teams can be tracked and measured, such that they can be used in-flight for optimization, post-campaign to gather learnings, or at the start of new campaigns/programs to develop strategies. Show less



Bílaumboðið Askja

• Iceland
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Marketing Specialist

  • Oct 2020 - Feb 2022

  Reykjavík, Capital Region, Iceland Brand manager of Kia, Honda and used cars. Task include campaign management, website management, social media management, media buying, content creation, PR and analytics reporting.



Sahara

• Iceland
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Sep 2019 - May 2020

  Reykjavík, Capital Region, Iceland Manange paid social for 11-14 company accounts. Tasks include project management, website analytics and reporting, social media ads, manage profile listings, website creation, campaign management and briefing new customers.



Arion banki

• Iceland
• Banking
• 300 - 400 Employee

• Digital Marketing Specialist

  • Nov 2017 - Jun 2019

  Reykjavík, Capital Region, Iceland SEM - Buying, Trafficking & Optimising PPC/Performance media across various platforms including Facebook, AdWords, Instagram, Bing, YouTube, Display Networks. - Identifying campaign opportunities through keyword, segment, traffic & competitor analysis. - Providing analysis, performance tracking & reporting across all campaigns. - Managing paid media spend across all channels. SEO -Increase and report organic traffic through on page optimisation - Keyword tracking and… Show more SEM - Buying, Trafficking & Optimising PPC/Performance media across various platforms including Facebook, AdWords, Instagram, Bing, YouTube, Display Networks. - Identifying campaign opportunities through keyword, segment, traffic & competitor analysis. - Providing analysis, performance tracking & reporting across all campaigns. - Managing paid media spend across all channels. SEO -Increase and report organic traffic through on page optimisation - Keyword tracking and monitoring - Keep abreast of the latest SEO tools and techniques and communicate learnings to non-SEO experts in a mentoring role. - Collaborate with different teams, such as website management, web analytics, content, UI design and PR team on execution of projects. Social Media - Build and execute a social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. - Analyze current social media marketing efforts and identify opportunities. - Research and analyze competition, industry, marketing goals, trends, audience preferences and best practices - Work with agencies on creating social media content. Develop optimised customer journeys and maximise engagements by setting-up and running landing page analysis & optimization. CRM marketing automation, create and publish campaigns through SMS, Email, Push Notification Show less



H&M

• Sweden
• Retail
• 700 & Above Employee

• Online Visual Merchandiser

  • Apr 2017 - Oct 2017

  Stockholm, Stockholm County, Sweden The Online Visual Merchandising function is responsible for maximizing sales using different technical platforms and creating content in several Content Management Systems (CMS). The role includes analyzing daily sales in Google Analytics and customer behavior measured through multiple KPI’s, and thereafter take the necessary actions in order to optimize commerciality, conversion and selling. Online Visual Merchandisers, together with the marketing department, create content on site including… Show more The Online Visual Merchandising function is responsible for maximizing sales using different technical platforms and creating content in several Content Management Systems (CMS). The role includes analyzing daily sales in Google Analytics and customer behavior measured through multiple KPI’s, and thereafter take the necessary actions in order to optimize commerciality, conversion and selling. Online Visual Merchandisers, together with the marketing department, create content on site including search optimization and media coverage. The overall goal of this role is to constantly develop and improve online sales and the e-commerce platform through technical innovation and customer demands. Show less



GOOD GOOD

• Iceland
• Food and Beverage Services
• 1 - 100 Employee

• VP Online Sales & Marketing

  • Apr 2016 - Mar 2017

  Reykjavík, Capital Region, Iceland - In Charge Of Building Up Our Social Profile And Online Sales Channels(Facebook, Instagram, Pinterest, LinkedIn, Blog) - Build, Optimize And Lead Effective Campaigns Through Various Social Platforms - Deliver Compelling Content And Social Programs That Maximize Audience, Reach, And Engagement. - Run Regular Social Campaigns, Both Organic And Paid, And Define, Track, and Report Performance Of Social Media Metrics. - E-mail and direct mail marketing… Show more - In Charge Of Building Up Our Social Profile And Online Sales Channels(Facebook, Instagram, Pinterest, LinkedIn, Blog) - Build, Optimize And Lead Effective Campaigns Through Various Social Platforms - Deliver Compelling Content And Social Programs That Maximize Audience, Reach, And Engagement. - Run Regular Social Campaigns, Both Organic And Paid, And Define, Track, and Report Performance Of Social Media Metrics. - E-mail and direct mail marketing campaigns - Building Sales Strategies Show less



ÍSAM

• Sales Representative

  • May 2014 - Aug 2015

  Reykjavík, Capital Region, Iceland Main obligations ● Building new customer relationships ● Managing existing customer relationships ● Shelf Management, ensuring prominent product placement and visibility to increase sale ● Direct selling and promotions of new products ● Selling of secondary displays



ISAM

• Treasurer

  • May 2013 - Sep 2013

  Reykjavík, Capital Region, Iceland Worked directly with the CFO at one of Iceland’s biggest retail companies. A franchise of Proctor & Gamble. Main obligations ● General financial oversight ● banking ● book keeping and record keeping