Experience

MI Academy

• South Africa
• E-learning

• Marketing Consultant

  • Jun 2017 - Present

  MI Academy are Australia's leading training provider for marketing, CX and innovation. We take a consultative approach to training by designing tailored digital marketing programs for our clients. Our award-winning team work with Tier-1 retailers to transform customer experience, user experience and supply chain. Our customised workshops upskill brands through: • Content strategy: Social, email, display, remarketing • Loyalty: Program creations and development • Paid search, conversion optimisation and analytics • Research, NPS and customer insights • Solution Selling • Marketing Automation • Design Thinking and Agile methodology



Mendoza Mina

• Australia
• Advertising Services

• Creative Director

  • Jul 2015 - Present

  At Mendoza Mina, we use branding and marketing to help businesses create value through the public eye. From Shark Tank business ventures to FTSE-listed companies, our projects have been pivotal to driving campaigns and brand launches across Australia, the US and the UK. We dip our hands into projects that are brought to life by: • Social media, email marketing, analytics and web • Branding and design • Photography and videography • Communications and copywriting At Mendoza Mina, we use branding and marketing to help businesses create value through the public eye. From Shark Tank business ventures to FTSE-listed companies, our projects have been pivotal to driving campaigns and brand launches across Australia, the US and the UK. We dip our hands into projects that are brought to life by: • Social media, email marketing, analytics and web • Branding and design • Photography and videography • Communications and copywriting



Restive Creatives

• Australia
• Advertising Services

• Brand Manager

  • Feb 2021 - Apr 2022

  Restive Creatives is the creative and marketing department for companies who don’t have one. We hustle our way up with out-of-the-box ideas, breaking away from the norm and exceeding the market standards. But we are not just another blue-sky agency, we define success by tangible outcomes, not by ideas and are only satisfied when we’ve achieved demonstrable ROI for our clients. Our team live these values daily when delivering on any one of the following services we offer: • Branding Strategy • Pitch Deck Revamp • CX Journey Workshop • Brand Identity and Design • Social Media Brand Management • Website UX/UI • Creative production



AIPP

• Australia
• Photography
• 1 - 100 Employee

• Deputy Chair

  • Jul 2019 - Nov 2021

  AIPP is the industry body for photographers and film makers in Australia, where I was appointed as the youngest Board Member/Deputy Chair in their history. To date, I’ve helped to redefine their marketing strategy, value proposition and messaging, in order to increase member engagement, retention and acquisition. I also represent the body in speaking engagements with Olympus Australia, Royal Melbourne Institute of Technology (RMIT), and Photographic Studies College (PSC) AIPP is the industry body for photographers and film makers in Australia, where I was appointed as the youngest Board Member/Deputy Chair in their history. To date, I’ve helped to redefine their marketing strategy, value proposition and messaging, in order to increase member engagement, retention and acquisition. I also represent the body in speaking engagements with Olympus Australia, Royal Melbourne Institute of Technology (RMIT), and Photographic Studies College (PSC)