Felisa Martínez Martínez-Cañavate
Communications Manager at Spanish Society of Primary Care Physicians (SEMERGEN)- Claim this Profile
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Bio
Experience
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Sociedad Española de Médicos de Atención Primaria (SEMERGEN)
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Spain
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Health and Human Services
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1 - 100 Employee
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Communications Manager
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Apr 2022 - Present
Definition of the internal and external communication strategy, marketing and dissemination campaigns, supervision of the brand image and corporate identity. Elaboration and design of the media plan (national and specialized). Management of media relations (interviews, opinion articles, press conferences, press releases, ...) Writing of valuable content and coordination of digital platforms. Corporate magazine management. Organization, coordination of social media channels, website, external agencies and communication of national congresses and conferences (more than 6,000 attendees). Team management and coordination. Evaluation and monitoring of results. Show less
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Madrid Futuro
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Spain
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Civic and Social Organizations
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1 - 100 Employee
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Partners and Strategic Alliances Manager
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Jan 2021 - Apr 2022
Defining objectives and developing programs to strengthen the Association's relationships. Establishment of agreements that reinforce the values, commitment and interaction with partners. Creation and establishment of collaboration frameworks with companies, organizations and public or private institutions (Ibex35). Organization, coordination and management of meetings with members of the organization (+600 executives and senior managers). Defining objectives and developing programs to strengthen the Association's relationships. Establishment of agreements that reinforce the values, commitment and interaction with partners. Creation and establishment of collaboration frameworks with companies, organizations and public or private institutions (Ibex35). Organization, coordination and management of meetings with members of the organization (+600 executives and senior managers).
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Mundipharma
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Pharmaceutical Manufacturing
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700 & Above Employee
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Communications & Marketing Technician
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Aug 2019 - Jan 2021
Development of annual communication plans and activation of product marketing campaigns. Relationship and coordination of events with Patient Associations, Medical Societies and Opinion Leaders. Communication activities in the therapeutic areas of Diabetes and Respiratory. Drafting of press releases, management of valuable content, liaison with collaborating agencies and relationship with specialized media. Logistic support to the sales network. Organization of congresses, symposiums and national and international events (+200 people). Show less
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Room Mate Hotels
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Spain
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Hospitality
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200 - 300 Employee
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Communications and PR Specialist
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Jun 2016 - Aug 2019
Management of the communication strategy of Room Mate Group brands: Room Mate Hotels, Be Mate Apartments, X-perience and Kike Sarasola. Coordination and direct support relationship with conventional and specialized media; mainly interior design, tourism and lifestyle media. In charge of awards participation. Writing press releases, press releases and valuable content. Liaison with partner agencies, influencers and bloggers to boost visibility and brand awareness. Responsible for Room Mate Group's social media: Instagram, Facebook, LinkedIn, Twitter and YouTube. Show less
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Mundipharma
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Pharmaceutical Manufacturing
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700 & Above Employee
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Communications Intern
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Jan 2016 - Jun 2016
I was employed in the Communications Department and my job consisted of research, development and the improvement of social media. We worked to enhance the company’s corporate communications. In addition, we assisted, supported and cooperated in the development of marketing campaigns with external communication agencies for different products. I was employed in the Communications Department and my job consisted of research, development and the improvement of social media. We worked to enhance the company’s corporate communications. In addition, we assisted, supported and cooperated in the development of marketing campaigns with external communication agencies for different products.
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Moncler
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Italy
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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VM & Sales
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Jun 2015 - Jan 2016
I worked in the sales team at the UK Flagship Store. One of my duties was to collaborate with the head office in producing social media content. Each month we created a new look throughout the entire store. I was the top salesperson during 5 months at Moncler. I worked in the sales team at the UK Flagship Store. One of my duties was to collaborate with the head office in producing social media content. Each month we created a new look throughout the entire store. I was the top salesperson during 5 months at Moncler.
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AC Hotels
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United States
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Hospitality
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700 & Above Employee
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Events & Sales Manager
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Jul 2014 - Jun 2015
Duties included: leading and coordinating events at the hotel, attracting new customers, managing a team and ensuring quality control. I liaised with customers from the beginning to the end of each event, ensuring that their wishes were met in the most appropriate manner. These clients included Fly Emirates, Bankinter and the Spanish Justice Ministery. Duties included: leading and coordinating events at the hotel, attracting new customers, managing a team and ensuring quality control. I liaised with customers from the beginning to the end of each event, ensuring that their wishes were met in the most appropriate manner. These clients included Fly Emirates, Bankinter and the Spanish Justice Ministery.
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Education
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The Valley Digital Business School
Executive Program in Digital Marketing EPDM+, Digital Marketing -
University of Wales, Cardiff
Grado en Publicidad y Relaciones Públicas, Escuela Superior de Comunicación de Granada