Felipe Locatelli

Chief Product Officer at Munai
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Contact Information
us****@****om
(386) 825-5501
Location
Curitiba, Paraná, Brazil, BR
Languages
  • English Full professional proficiency

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Marcos Lira

Tive um imenso prazer em ter o Felipe Locatelli como meu professor e orientador no MBA em Projetos. Tem uma didática que une a teoria e pratica. Um educador que amar o que faz generoso e confiável. No semestre seguinte tive a grata satisfação de trabalhar com ele na graduação um profissional extremamente competente, focado no trabalho, tem um ótimo relacionamento interpessoal. Um profissional que faz a diferença.

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Credentials

  • GLOBAL LEADERSHIP PROGRAM SEATTLE USA
    Saybrook University - Seattle USA
    Sep, 2013
    - Nov, 2024

Experience

  • Munai
    • Brazil
    • Information Services
    • 1 - 100 Employee
    • Chief Product Officer
      • Mar 2021 - Present

      - Cross-functional team leadership of the product, design, developers and Data Analytics team, in software development, increasing the portfolio from 1 to 6 products, enabling the company's growth from 2 to 52 clients, including the 5 largest Brazilian hospitals, Payers, laboratories and pharmaceutical companies such as Merck, Bayer, Abbott, BD and Pfizer.- Led Product Strategy and Business Analytics at the strategic level during 3 investment rounds with a line of InHospital and OutHospital products powered by machine learning algorithms, analytics, NLU (Natural Language Understanding) chatbots.- Made initial technical difficulty assessments for features, negotiating schedules with lead engineer helping to make engineering trade-off decisionsFront-end/back-end functionality built by managing in conjunction with the software architect developing our new product architecture and database transition (mongo to postgresql) and data lake. Show less

    • Product Manager
      • Apr 2019 - Mar 2021

      - Responsible for the Cross-functional Team Leadership of the Product Management, Marketing and Customer Success/ Customer Relationship Management (CRM) teams leading more than 20 people.- Builting the product roadmap, working closely with the sales team using Agile Methodologies with the continuous innovation Framework (dual track discovery an delivery) JTBD (jobs to be done) outcomes, User Experience (UX), creating product personas, Program Management, OKRs, outcome driven discovery backlog with continuous discovery and continuous delivery working with product analytics and Data Analysis tool like Amplitude and HotJar and agile and scrum methods using Jira software.- Designed initial wireframes, Gathered UX feedback from users, Researched competitors' UX, Provided feedback to design team.- Set key success metrics, Measured metrics' improvement generating actionable insights, summarizing data findings. Show less

    • Operations Manager
      • Mar 2018 - Apr 2019

      - Worked closely with the CEO on strategic planning, structuring the entire operation with agile methodology and problem solving techniques.- Assisted the development team in product discovery and strategic planning, monitoring and implementing processes and procedures in the organization through data analysis to product-led growth. - Participated in a 3 year project management with Nissan automaker using NLP (natural language processing) for lead generation and customer relationship management (CRM). Show less

    • Marketing Manager
      • Apr 2017 - Mar 2018

      Responsible for overseeing the planning, development, and execution of organization's Digital marketing Strategy and advertising initiatives. Reporting directly to the CEO, developing the business Strategy and the Marketing Strategy increasing product revenue creating the brand persona, storytelling, using market research, pricing, product marketing, UX / UI design, marketing communications, advertising and public relations.

  • Grupo Educacional Opet
    • Brazil
    • Education Administration Programs
    • 100 - 200 Employee
    • Professor
      • Jul 2013 - Jul 2018

      Marketing and business Administration professorDisciplines:- Product Development- Marketing management- Strategic Leadership- Processes Management- Business Excellence- Business organization

    • MBA Professor
      • Feb 2012 - Nov 2016

      MBA Professor in PROJECT MANAGEMENT & MARKETIGN - Disciplines: Introduction to Project Management, Retail and Services Management, Consumer Behavior.

  • Vaca Design
    • Brazil
    • Consumer Goods
    • CPO - Chief Product Officer
      • Nov 2008 - Mar 2017

      R&D Manager Development of new markets. Development of new products Marketing sector coordinator Distribution Channels Consumer Behavior Analysis of the market and its trends based on VPD (value proposition design), product design, modeling and prototyping, pattern development, packaging development (physical and graphic). Developments by national and international suppliers, production monitoring, development of POS materials, photos, videos and promotional texts, registration on the website, development of the launch campaign, newsletters, monitoring of product results at the point of sale with storeowners and representatives . Show less

  • Megabox Design
    • Brazil
    • Design Services
    • 1 - 100 Employee
    • Product Designer
      • Sep 2004 - Nov 2008

      Product designer, graphic designer. Research, analysis, design, modeling, prototyping of products for customers from the most diverse areas (agriculture, electronics, hygiene and beauty, automotive, chemical industry, plastic packaging industry) following the principles of DFMA (Design for manufacture and assembly). Product designer, graphic designer. Research, analysis, design, modeling, prototyping of products for customers from the most diverse areas (agriculture, electronics, hygiene and beauty, automotive, chemical industry, plastic packaging industry) following the principles of DFMA (Design for manufacture and assembly).

  • KOMM:: BRANDGENCY
    • Brazil
    • Design
    • 1 - 100 Employee
    • Graphic Designer
      • Mar 2003 - Sep 2004

      Designer responsible for the development of graphic projects, packaging and institutional campaigns for companies such as Mate Leão (Coca Cola Company) Designer responsible for the development of graphic projects, packaging and institutional campaigns for companies such as Mate Leão (Coca Cola Company)

  • Realiza Video
    • Brazil
    • Telecommunications
    • 1 - 100 Employee
    • Motion Graphic Designer
      • Oct 2001 - Feb 2003

      Development of animations for institutional videos, graphic arts, 3D modeling and animation. Development of animations for institutional videos, graphic arts, 3D modeling and animation.

Education

  • PUCPR
    Master's degree, production engineering and systems - Rapid Prototyping
    2006 - 2008
  • PUCPR
    Bachelor's degree, Industrial and Product Design
    2001 - 2004

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