Felipe Hoyos Casas
Art Director and Graphic Designer at ITALIA comunicación- Claim this Profile
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Bio
Credentials
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Diseño UX/UI Avanzado
CoderhouseMar, 2023- Nov, 2024 -
Diseño UX/UI
CoderhouseNov, 2022- Nov, 2024 -
Open Water Diver
PADIFeb, 2019- Nov, 2024 -
IELTS
IELTS Official
Experience
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ITALIA comunicación
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Argentina
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Advertising Services
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1 - 100 Employee
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Art Director and Graphic Designer
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Nov 2021 - Present
I am experienced in creatively developing and executing advertising campaigns for prominent brands such as Codere Argentina, Corteva Cono Sur, Nutricia Bagó Argentina, AL2, and Brevant Semillas. Additionally, I have a proven track record of creating effective activation proposals for events sponsored by the Government of the City of Buenos Aires. I am experienced in creatively developing and executing advertising campaigns for prominent brands such as Codere Argentina, Corteva Cono Sur, Nutricia Bagó Argentina, AL2, and Brevant Semillas. Additionally, I have a proven track record of creating effective activation proposals for events sponsored by the Government of the City of Buenos Aires.
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Tool Creative Lab
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Argentina
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Creative Director
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May 2016 - Present
I have developed digital content and communication strategies and campaigns for over 10 clients in Argentina, Colombia, Portugal, and the United States. I led the UX audit for the web development of Smoking Burgers, with the goal of making it the brand's strongest sales channel. This effort resulted in over $70,000 USD in sales within a 9-month period. I was responsible for designing the information architecture and main task flows for the Brooklyn Deli website, validating the user flows through usability testing. Show less
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Fuerza Bruta Wayra
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Argentina
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Entertainment
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1 - 100 Employee
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TECHNICAL DESIGNER & TOUR PRODUCER
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Feb 2017 - Jan 2019
I have produced and designed the global tour show that traveled across Asia and America, providing a captivating experience for audiences worldwide. Furthermore, as part of the team responsible for the opening ceremony of the 2018 Youth Olympic Games, I contributed to the creation of proposals that amazed 175,000 spectators in Buenos Aires, Argentina. In addition, I collaborated closely with the engineering team to develop and manufacture prototypes and equipment for the groundbreaking Fuerza Bruta show. This experience allowed me to push the boundaries of what is possible in live entertainment, further enhancing my expertise in the field. Show less
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Dean & Dennys
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Argentina
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Food and Beverage Services
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1 - 100 Employee
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BRAND IDENTITY & CREATIVE DIRECTOR
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Aug 2014 - Feb 2017
I led the redesign of the brand's corporate identity and developed the corresponding Brand Guidelines and Brandbook. As the team leader, I was responsible for planning and executing BTL and ATL campaigns to achieve the brand's positioning objectives. I led the redesign of the brand's corporate identity and developed the corresponding Brand Guidelines and Brandbook. As the team leader, I was responsible for planning and executing BTL and ATL campaigns to achieve the brand's positioning objectives.
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Fuerza Bruta Wayra
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Argentina
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Entertainment
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1 - 100 Employee
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TECHNICAL PRODUCTION
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Feb 2014 - Oct 2014
- Production assistant. - Formalized the show's requirements documentation for Fuerza Brutas' artistic and technical production. - Assisted the production manager to develop the shows' layouts and technical performance. - Production assistant. - Formalized the show's requirements documentation for Fuerza Brutas' artistic and technical production. - Assisted the production manager to develop the shows' layouts and technical performance.
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Proprint
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Argentina
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Printing Services
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1 - 100 Employee
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PRODUCTION MANAGER.
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Jan 2012 - Feb 2014
- Designed retail and brand communication spaces among graphic products. - Led the end-to-end process of the production area and installation team focused in optimizing resources for both digital and printed products. - Clients such as: Banco Galicia, Nextel, Farmacity, Tecnobotánica, Universidad Torcuato Di Tella, Sweet Victorian, Patagonian Life & L’Oreal. - Designed retail and brand communication spaces among graphic products. - Led the end-to-end process of the production area and installation team focused in optimizing resources for both digital and printed products. - Clients such as: Banco Galicia, Nextel, Farmacity, Tecnobotánica, Universidad Torcuato Di Tella, Sweet Victorian, Patagonian Life & L’Oreal.
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LAFELIZ
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Argentina
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Furniture and Home Furnishings Manufacturing
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1 - 100 Employee
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DESIGN DEVELOPMENT MANAGEMENT.
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Jun 2009 - Jun 2011
- Managed and directed furnitures’ production processes and quality control. - Supervised the manufacturing area. - Material and sustainable researcher applied to fabrication processes. - Taught workshops on sustainable products and intervention of public spaces to students from the Faculty of Industrial Design and Architecture students in the Pontificia Universidad Javeriana, (Bogotá, Colombia). - Awarded the “2008 Circuito de Vidrieras” design contest by the Buenos Aires Centro Metropolitano de Diseño. Show less
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Education
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2022 - 2023
Coderhouse
Advanced UX/UI Designer, Diseño multimedia -
2022 - 2022
Coderhouse
UX/UI Designer, Diseño multimedia -
2005 - 2011
Pontificia Universidad Javeriana
B.A. Industrial Design, Industrial Design -
2010 - 2010
Universidad Argentina de la Empresa
Exchange studies emphasis in Graphic Design & Marketing., Diseño gráfico -
2008 - 2008
Universidad de Buenos Aires
Exchange studies emphasis in Product Development., Industrial Design. -
Colegio Rochester
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