Experience

Banco Master

• Brazil
• Banking
• 300 - 400 Employee

• Marketing Superintendent

  • Jul 2023 - Present

  As a part of my role, I am responsible for organizing and coordinating the various disciplines of the team such as advertising, internal marketing, digital channels/social media, events, sponsorships, and CRM. My duties include developing effective strategies, campaigns, and actions to position Banco Master's brands and products, as well as managing the branches and other suppliers involved in the process. As a part of my role, I am responsible for organizing and coordinating the various disciplines of the team such as advertising, internal marketing, digital channels/social media, events, sponsorships, and CRM. My duties include developing effective strategies, campaigns, and actions to position Banco Master's brands and products, as well as managing the branches and other suppliers involved in the process.



Pullse

• Brazil
• Advertising Services
• 1 - 100 Employee

• Head de Operação Alocado - Banco Master

  • Dec 2022 - Jul 2023

  As Squad Leader, In order to build a new operation, allocated in-client, I set up a multidisciplinary team (creation, motion graphics, media, planning, social media and project management) focused in products and retail operations.Skills: team management, presentations, creative direction, retail and strategy planning.

• Creative Director

  • Jan 2022 - Dec 2022

  Promoted to Creative Director for Master Bank account, Rede Dia Supermercados (supermarket brand) , Le Bisquit (retailer brand), Kroton (educational brand), Wibx (crypto currency) , GlobalMed and Imediato (medical group).Pitch won: Dia Supermercados, Dako/Atlas, Amanco Wavin/ Aceleraí.

• Creative & Strategies

  • Oct 2021 - Feb 2022

  In my first promotion at Pullse, I could add some strategy and plan views at the clients agency and new businesses.Bids won: Dia Supermercados, Dako/Atlas, Amanco Wavin/ Aceleraí.

• Creative Branded Content

  • Oct 2020 - Oct 2021

  At my arrival in Dreamers Group, at Pullse Agency, I was a Senior Art Director with focus in branded content, Live Experiences and 360 campaigns for agency clients and new businesses.



AlmapBBDO

• Brazil
• Advertising Services
• 500 - 600 Employee

• Creative Art Director BTL

  • Aug 2019 - Jun 2020

  Returning to AlmapBBDO, I was focused in Live Marketing and BTL. I created and executed Live Experiences, conventions, and BTL material for the agency clients. Specially, the stand for Havaianas (Foot and lifestyle wear Brazilian brand) in the CCXP2019 (the biggest entertainment fair), visual identity for Cielo (financial Brand), promos for International Paper (Brazilian brand) and intern marketing campaigns for Bradesco Seguros (insurance brand) and scenography for B2W-Submarino (one of biggest e-commerce in Brazil). Show less



Un Mariachi Estúdio 3D

• São Paulo e Região, Brasil

• Empreendedor

  • Apr 2013 - Nov 2019

  After years in agencies, I decided to open my own office, focused in CGI, and 3D. As a manager (financial, commercial, technical director, and planner) I had under me a 7 people team, and we conquered Cannes Lions with BBDONY, and other challenges like a Clio, OneShow and regional festivals in México and Ireland. After years in agencies, I decided to open my own office, focused in CGI, and 3D. As a manager (financial, commercial, technical director, and planner) I had under me a 7 people team, and we conquered Cannes Lions with BBDONY, and other challenges like a Clio, OneShow and regional festivals in México and Ireland.



Agência Nossa

• São Paulo

• Senior Art Director

  • 2012 - 2013

  This was my first experience with BTL and Live Marketing. There I could create and execute campaigns for Unilever, Diageo (Jhonnie Walker and Smirnoff). At that time, the projects Smirnoff Music Mob, Vogue Fashion Night Out, Lacta Expo 100 Anos, Hotel Smirnoff, Casa Cozinhaterapia de Philadelphia deserve a special emphasis. This was my first experience with BTL and Live Marketing. There I could create and execute campaigns for Unilever, Diageo (Jhonnie Walker and Smirnoff). At that time, the projects Smirnoff Music Mob, Vogue Fashion Night Out, Lacta Expo 100 Anos, Hotel Smirnoff, Casa Cozinhaterapia de Philadelphia deserve a special emphasis.



Rede106

• São Paulo

• Senior Art Director

  • 2011 - 2012

  As a Senior Art Director, I created and executed advertising campaigns for clients such as Cacau Show (chocolate Brand), Jornal O DIA (Rio de Janeiro’s newspaper) and Pactual Bank. As a Senior Art Director, I created and executed advertising campaigns for clients such as Cacau Show (chocolate Brand), Jornal O DIA (Rio de Janeiro’s newspaper) and Pactual Bank.



Africa

• Brazil
• Advertising Services
• 500 - 600 Employee

• Creative Art Director

  • 2008 - 2011

  In AfricaDDB, I was responsible on creating and executing the press material for Brahma (Brazilian beer) and I participated to other clients annual campaigns such as Itaú Bank, Folha de SP (newspaper) and Vivo (Brazil Telecom). In AfricaDDB, I was responsible on creating and executing the press material for Brahma (Brazilian beer) and I participated to other clients annual campaigns such as Itaú Bank, Folha de SP (newspaper) and Vivo (Brazil Telecom).



Borghierh / Lowe

• São Paulo

• Junior Art Director

  • 2007 - 2008

  In Borghierh /Lowe, was my first experience as a Junior Art Director, creating and executing jobs for Unilever regional and Latam, National Geographic Magazine, and bids. In Borghierh /Lowe, was my first experience as a Junior Art Director, creating and executing jobs for Unilever regional and Latam, National Geographic Magazine, and bids.



AlmapBBDO

• Brazil
• Advertising Services
• 500 - 600 Employee

• Assistant Art Director

  • 2003 - 2007

  At my first job, I was an art assistant, working for Renato Fernandez, Cesar Finamori, João Linneu, Bruno Prósperi, Danilo Boer to execute campaigns for the agency clients, like Volkswagem, Audi, Claro, Boticário, Havaianas, Ambev, GE. At my first job, I was an art assistant, working for Renato Fernandez, Cesar Finamori, João Linneu, Bruno Prósperi, Danilo Boer to execute campaigns for the agency clients, like Volkswagem, Audi, Claro, Boticário, Havaianas, Ambev, GE.