Experience

Centro Nacional de Consultoría

• Colombia
• Market Research
• 200 - 300 Employee

• Marketing Manager

  • Jan 2011 - Present

  CENTRO NACIONAL DE CONSULTORÍA S.A., Bogotá, Colombia Centro Nacional de Consultoría is the largest and most important independent social and market research company in Colombia with over $8 million USD income and more than 280 studies for 190 different clients last year. Marketing Manager - Business Development Department. 2011 - Currently. - I have occupied a decisive position during the redesign, implementation and monitoring of a new business process in the company.- I'm responsible for defining, implementing and monitoring marketing and sales strategies.- I take an important part on the process of defining the annual business plan of the company, and ensuring its implementation and monitoring.- I have under my responsibility the management and monitoring of business metrics of the company.- I support the creation / redesign of products.- I take active part in the process of ideation and execution of promotional and loyalty campaigns.- I lead the process of elaboration and sales of commercial proposals, presenting more than 900 and selling more than 180 proposals every year. - I currently take part of the team that started the process of implementing a digital marketing strategy in the company. Show less

• Research Analyst at the Special Studies Unit

  • Oct 2008 - Dec 2010

  Responsible for ensuring the success of market research projects:- Participation in the sale of research projects.- Understanding of customer needs. - Planning, execution and final delivery of research projects to customer satisfaction.- Devise and select the most appropriate research strategies to meet the objectives of the projects. - Design all research tools required.- Ensure proper implementation of the project at all stages- Perform the analysis and conclusions for the final presentation to the client.- About 92 market research projects.- 15 large customers within which are: ETB, Home Center, Petrobras, Natural Gas, Hyundai, Sanofi Aventis, Falabella, AC Nielsen and others. Show less



Porvenir Pensiones y Cesantías

• Colombia
• Financial Services
• 700 & Above Employee

• Internship

  • Jun 2007 - Dec 2007