Experience

Self-employed

• United States
• Advertising Services
• 700 & Above Employee

• Resident Vibe Master at Free-Lance-A Mania

  • janv. 2019 - - aujourd’hui



We Are JOY

• United States
• Advertising Services
• 1 - 100 Employee

• Creative Director Copywriter Content Development Narrative/ Resident Vibe Master

  • févr. 2018 - déc. 2019

  You know what's great about the structure of an ad agency? Nothing. We understand that. We'e been there. It sucked. We've removed all the fat crap and kept the best hits. Such as from-the-heart branding to creating a from-the-heart voice that speaks volumes for your brand. We have a curated stable of highly experienced folks with a bunch of different accents and from all walks of life. We bring joy to your brand and share it with the world. We call it "mindful branding" and it's resonating with the Universe, so to speak. #findyourjoy



Brand Buddha

• Creative Director / Resident Vibe Master

  • oct. 2018 - févr. 2019



BXC - Branding Identity, Advertising & Packaging Design

• Creative Director/CopyWriter/Brand development

  • janv. 2008 - janv. 2019

  I've been consulting with this dynamic design and brand ID shop for some time now. Their passion for relevant design via strategic approach is a hallmark for success. BXC has been steeped in action sports an CA lifestyle accounts, but together we have broadened their approach and attracted several new business projects. I've been consulting with this dynamic design and brand ID shop for some time now. Their passion for relevant design via strategic approach is a hallmark for success. BXC has been steeped in action sports an CA lifestyle accounts, but together we have broadened their approach and attracted several new business projects.



ArtCenter College of Design

• United States
• Higher Education
• 700 & Above Employee

• instructor

  • janv. 1998 - janv. 2018

  Ranked as one of the top fine art schools in the nation, I've had the honor to teach advanced copywriting at Art Center for almost 20 years (with a few breaks due to work and travel). My grad students have landed jobs at some of the best advertising agencies on the globe. Ranked as one of the top fine art schools in the nation, I've had the honor to teach advanced copywriting at Art Center for almost 20 years (with a few breaks due to work and travel). My grad students have landed jobs at some of the best advertising agencies on the globe.



Nomad Interactive & Branding

• Copy/Content/Creative Director

  • août 2016 - janv. 2017



FelipeBacope.com

• Partner / Creative Director / Copywriter/ Content Creator at ADHOC

  • janv. 2015 - mai 2015

  ADHOC (LATIN: For This) Like the definition, we create a group of specialized thinkers to solve a specific creative, branding or marketing problem or challenge. ADHOC (LATIN: For This) Like the definition, we create a group of specialized thinkers to solve a specific creative, branding or marketing problem or challenge.



Saatchi&Saatchi Advertisng Los Angeles

• Associate Creative Director/Copywriter, Saatchi&Saatchi Los Angeles

  • janv. 2004 - janv. 2008

  • Launched and branded Toyota’s first 4-Wheel Drive Hybrid vehicle, Highlander Hybrid.• As a senior member of the Yaris creative team, launched one of Toyota’s biggest, and most successful launches ($50m) up-to-date targeted to the youth market.•Hybrid Synergy Drive (HSD) Re-Brand: Responsible for various aspects of the most important re-launch in Toyota history ($25m) Created, wrote and executed a $2.1m dollar website as well as various banner ads, i-media, :30 TV-style banner ads and outdoor. Worked closely with client. Collaborated with various environmental programs to help maintain the sustainable image of Toyota’s premier product.•Surfrider Foundation: I brought this high-profile, high-value pro-bono-client to Saatchi&Saatchi’s Los Angeles office, initiated and over-saw creative teams in producing award-winning print campaigns as well securing over $2.5m in free print and online media. I also led creative team and supervised multiple ambient media events that received substantial news coverage, from KTLA and ABC to the Los Angeles Times. •Moving Forward: As a senior member of the creative branding team, we launched the Toyota Moving Forward theme nationally and internationally in 2005. Currently, it is still used as Toyota’s strategic umbrella. •PlanetKaizen: Responsible for conceiving, writing and launching this award-winning, $1m Toyota website. Also responsible for banner ads, print, and push-pull communications. Besides garnering an unprecedented number of hits, it was featured in various automotive magazines as well as the Wall St. Journal and New York Times.While at Saatchi&Saatchi, I secured 1 bronze Lion at Cannes, 2 One Show Pencils, 3 Belding Bowls, Communciation Arts, and D&AD, as well as several other prestigious awards.