Felipe Barreto

CRO Strategist at Supersonic - Conversion Rate Optimization
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Contact Information
us****@****om
(386) 825-5501
Location
Rio de Janeiro, Rio de Janeiro, Brazil, BR
Languages
  • Português Native or bilingual proficiency
  • Inglês Full professional proficiency

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Gustavo Alves

Just amazing to work with Barreto, he is on the highest grade of CRO professionals. His focus and knwoledge about conversion optimization associated to his leadership and team-based skills, turn the working with Felipe flawless and agile. Any company that has Felipe working for, is certain that has a high performance professional with business sense which will deliver the best of results.

Gabriel Nogueira

Felipe is a really bright and open minded person with deep marketing and optimization knowledge. His leadership skills stood out everytime we worked together, leading with excellence both our team and our customers throughout the projects. Also, he is a great problem-solver. His out-of-the-box ideas propel the development of impactful solutions. Definitely a professional worth working with!

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Credentials

  • Landing page optimization
    CXL
    Nov, 2022
    - Sep, 2024
  • Google Analytics 4
    CXL
    Sep, 2022
    - Sep, 2024
  • Agile Foundations
    LinkedIn
    Mar, 2021
    - Sep, 2024
  • Digital Marketing Strategies
    M2BR Academy
    Jun, 2018
    - Sep, 2024
  • Advanced proficiency in the English language
    Curso de Inglês Oxford
    Dec, 2011
    - Sep, 2024
  • Content production
    Rock University
    Mar, 2021
    - Sep, 2024

Experience

  • Supersonic - Conversion Rate Optimization
    • Brazil
    • Advertising Services
    • 1 - 100 Employee
    • CRO Strategist
      • Jul 2021 - Present

      Clients: Lilly, Trex, Di Santinni, Zema Financeira, My Pharma, Riva and Comprecar.. Identification of opportunities for optimization, always basing the hypotheses on data from Google Analytics, Hotjar, audience surveys of UX and Copywriting heuristics;. Alignment of project expectations, definition of deliverables, presentation of hypotheses and test results to our clients;. Monitoring of A/B tests, evaluating their performance to generate learning and new hypotheses;. Research planning alongside with UX Research, having as target users and leads;. Creation of wireframes and copywriting of the approved hypotheses;. Application of agile methodologies in projects, prioritizing tasks in internal squad ceremonies.

  • Gengimel
    • Food & Beverages
    • Cofounder
      • Jun 2020 - Apr 2021

      . Planning and organization of activities, routines and product development; . Structuring marketing and content strategies; . Mapping and interfacing with influencers and partners; . Monitoring and implementation of CRM; . Content performance monitoring. . Planning and organization of activities, routines and product development; . Structuring marketing and content strategies; . Mapping and interfacing with influencers and partners; . Monitoring and implementation of CRM; . Content performance monitoring.

  • Unimed-Rio
    • Brazil
    • Hospitals and Health Care
    • 700 & Above Employee
    • Digital Products Analyst
      • Sep 2019 - Jan 2021

      . Monitoring of digital platforms; . Support in the development, planning and launch of digital products with a focus on UX; . Monitoring of digital plataforms; . Construction, conduction and support in design thinking workshops; . Direct support to the Marketing area.

    • Innovation Intern
      • May 2018 - Aug 2019

      . Mapping of the innovation ecosystem; . Innovation benchmarks; . Internal communication focused on innovation.

  • Aviator-Rio
    • Sales professional
      • Dec 2017 - Dec 2017

  • Origami Lisbon Hostel
    • Receptionist
      • Jun 2017 - Jul 2017

      . Monitor and take care of the hostel during the night shift, receiving new guests and attending to any requests and/or problems; . Support for breakfast and cleaning service; . Communication carried out entirely in English. . Monitor and take care of the hostel during the night shift, receiving new guests and attending to any requests and/or problems; . Support for breakfast and cleaning service; . Communication carried out entirely in English.

    • Sales Professional
      • Dec 2016 - Feb 2017

  • Aviator Rio
    • Sales Professional
      • Jul 2015 - Dec 2015

Education

  • ESPM - Superior School of Advertising and Marketing
    Bachelor Degree, Marketing and Publicity
    2016 - 2019
  • C.Ap. da UFRJ
    High School Diploma
    2005 - 2012

Community

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