Felicity McClintock

Associate Director of Marketing & Business Development at Frog Environmental
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Contact Information
us****@****om
(386) 825-5501
Location
Cheltenham, England, United Kingdom, UK

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Experience

    • United States
    • Environmental Services
    • 1 - 100 Employee
    • Associate Director of Marketing & Business Development
      • Mar 2023 - Present

      Frog Environmental are award-winning water quality and silt control specialists working with contractors, engineers, regulators and consultants within construction, utilities, marine and coastal and public sector industries across the UK and Europe. Water is life, and our ambition is to protect water and all the life that it supports. To achieve this, we provide innovative solutions to silt control and water quality issues with a range of market-leading, sustainable products designed for projects large or small, in oceans, rivers, lakes and ponds. Made up of specialist teams of water quality and environmental experts with decades of experience, we constantly challenge ourselves to grow and apply our specialist, industry-leading knowledge, undertake research and continually develop simple, yet innovative solutions to tackle silt control and water quality issues. Show less

    • Head of Marketing
      • Feb 2019 - Mar 2023

      Willans Data Protection Services was founded by legal and data protection experts to offer solutions to customers addressing legal requirements introduced by the GDPR. With offices in three countries and a reach across the EEA, WDPS provides organisations operating on a multi-national basis with UK and EU Representative solutions, Data Protection Officer services and training solutions under the EU GDPR. We are affiliated with reputable UK law firm Willans LLP which offers legal advisory services concerning GDPR. Show less

    • United Kingdom
    • Law Practice
    • 1 - 100 Employee
      • Jan 2017 - Mar 2023

      Reporting to the Managing Partner, I led the 4-strong marketing and business development team at South West law firm, Willans LLP. My team handled all of the firm's marketing and business development requirements such as campaigns, sponsorship, PR & communications, internal communications, brand management, tenders, events and digital marketing. We helped the lawyers with their development and to attract local, national and overseas clients in need of legal advice.

      • Oct 2012 - Jan 2017

      Willans is a nationally recommended firm of solicitors who are large enough to provide first-class specialist services yet small enough to give genuinely personal service to our clients. We act for local, national and overseas clients from our Cheltenham offices.The firm is Lexcel-accredited, a national standard that is only awarded to law firms which meet the highest management and customer care levels. Our multi-disciplinary teams of ‘knowledgeable, meticulous and extremely personable’ lawyers are recommended on merit by national legal guides whose researchers undertake extensive research and speak to our clients about their experiences.We aim to provide clients with straightforward and practical advice in a way that is clear and easily understood and our multi-disciplinary teams means that we have specialist lawyers to advise clients no matter what their legal need; whether it be business or personal. Show less

    • United Kingdom
    • Law Practice
    • 100 - 200 Employee
    • Marketing Manager (FTC)
      • Oct 2011 - Sep 2012

      Reporting to the Marketing Director in London, I was hired by one of the UK's top 50 law firms for a FTC (maternity cover) as the marketing professional for its South West practice. I worked closely with partners of different sectors/services on B2B and B2C marketing, events and PR initiatives, and with the marketing team of 11 based in the head office in London. Reporting to the Marketing Director in London, I was hired by one of the UK's top 50 law firms for a FTC (maternity cover) as the marketing professional for its South West practice. I worked closely with partners of different sectors/services on B2B and B2C marketing, events and PR initiatives, and with the marketing team of 11 based in the head office in London.

    • United Kingdom
    • Public Relations and Communications Services
    • Senior Account Executive
      • Mar 2010 - Jul 2011

      Reporting to the Director, I was involved in consumer PR campaigns for one of the UK's leading agencies which included working for some fantastic clients, many of which are household names; John Lewis; Royal National Lifeboat Institute (RNLI); Willows Activity Farm; bonprix; Unite. Responsibilities included: - day-to-day liaison and account management - writing press releases and arranging photo calls with regional and national media - brainstorming ideas and media hooks to generate column inches and airtime - event management - social media - blogging - producing e-newsletters and mail shots to build clients’ brands and drive traffic to their website - monitoring and reporting on performance - new business meetings and tenders. Show less

    • United Kingdom
    • Travel Arrangements
    • 1 - 100 Employee
    • Marketing and Communications Executive
      • 2008 - 2010

      I was one of two marketing executives who worked on leisure marketing and communications projects for British Waterways, the nation's custodians of 2,000 miles of canals, rivers and docks, including the buildings, structures and landscapes alongside these waterways. Half of the United Kingdom population lives within five miles of a canal or river and I formed part of the team responsible for attracting people to the waterway through marketing, publicity and events, as well as educating a small percentage to help look after and maintain a UK treasure. Some of my duties involved: - leisure campaigns - event management - website creation - film studio contract management - PR activity and photocalls - working with national marketing agencies. Show less

    • Marketing Manager
      • 2006 - 2008

      Reporting to the CEO, I was responsible for overseeing all marketing activity to ensure consistency in, and the branding of, the polytechnic that attracts national and international students. My main duties included: - development of an overall marketing strategy - budget management and negotiation with the FD to set budget spend each year - oversaw the rebrand which modernised the company. Delivered on time and on budget. - management of marketing agency's contract and day-to-day liaison - media buying - representation at national events, school expos and career days - internal communication - alumni engagement and endorsement. Show less

    • Marketing Administrator
      • 2002 - 2006

      As well as assisting with reception duties and client management, I worked with the partners on their marketing which included numerous national direct mail campaigns; liaising with external agencies on firm's rebrand process; creating a website to modernise the firm. I was employed part-time while studying towards a marketing degree. As well as assisting with reception duties and client management, I worked with the partners on their marketing which included numerous national direct mail campaigns; liaising with external agencies on firm's rebrand process; creating a website to modernise the firm. I was employed part-time while studying towards a marketing degree.

    • Australia
    • Software Development
    • 700 & Above Employee
    • Marketing Assistant Internship
      • 2005 - 2005

      I was fortunate to secure a rare three month workplace placement through my university at an Australian multinational corporation that provides tax, accounting and other services to small and medium businesses. I worked on a customer relationship management project that involved construction of a communications schedule to build customer loyalty by identifying key touch points, messages and advertising channels. I was fortunate to secure a rare three month workplace placement through my university at an Australian multinational corporation that provides tax, accounting and other services to small and medium businesses. I worked on a customer relationship management project that involved construction of a communications schedule to build customer loyalty by identifying key touch points, messages and advertising channels.

Education

  • University of Canterbury
    Bachelor of Commerce (BCom), Marketing and Business Management (double major)
    2003 - 2005
  • CIM | The Chartered Institute of Marketing
    Chartered Marketer

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