Experience

2degrees

• New Zealand
• Telecommunications
• 700 & Above Employee

• Marketing Manager - Digital & Media

  • Oct 2022 - Present

• Brand Manager

  • May 2018 - Oct 2022

  I manage the development, delivery and implementation of the 2degrees brand strategy, along with leading the execution of all brand campaigns and embedding the brand internally across the organisation.

• Communications Manager - Business

  • Apr 2016 - May 2018

  I led the B2B Communications Team to deliver all ATL, BTL and channel campaigns to drive new Business connections across mobile, broadband and fixed solutions for SMEs and Enterprise.



Enghouse Interactive

• United States
• Software Development
• 500 - 600 Employee

• Marketing Communications Manager - Global Products

  • Feb 2015 - Apr 2016

  I managed the global communications for key products. This included developing campaigns, collateral and content creation and product communications for regional teams to roll out. Key projects I managed included the development and launch an organisational branding refresh and revamp of the USA website. I managed the global communications for key products. This included developing campaigns, collateral and content creation and product communications for regional teams to roll out. Key projects I managed included the development and launch an organisational branding refresh and revamp of the USA website.



Auckland Tourism, Events & Economic Development (ATEED)

• New Zealand
• Government Administration
• 1 - 100 Employee

• Senior Marketing Advisor - Tourism (contract role)

  • Nov 2014 - Jan 2015

  Executing marketing activity for the tourism area of ATEED to position and profile Auckland as a compelling visitor destination. Campaigns included the ICC Cricket World Cup, Auckland i-SITES (visitor information centres), large budget ATL and BTL campaigns across Australia and bespoke campaigns into Asia. Executing marketing activity for the tourism area of ATEED to position and profile Auckland as a compelling visitor destination. Campaigns included the ICC Cricket World Cup, Auckland i-SITES (visitor information centres), large budget ATL and BTL campaigns across Australia and bespoke campaigns into Asia.



Nintex Process Manager (formerly Promapp®)

• New Zealand
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager

  • Aug 2012 - Oct 2014

  I developed and executed marketing strategies and plans, with the aim of increasing inbound leads for the sales team and raising brand awareness within New Zealand, Australia and the USA. I developed and executed marketing strategies and plans, with the aim of increasing inbound leads for the sales team and raising brand awareness within New Zealand, Australia and the USA.



Auckland Council

• New Zealand
• Government Administration
• 700 & Above Employee

• Senior Communications Advisor (contract role)

  • May 2012 - Aug 2012

  I devised and implemented marketing communication plans for the high-profile Rates 2012 campaign, and was responsible for the preparation of a diverse range of communications collateral, stakeholder engagement and internal communications. I devised and implemented marketing communication plans for the high-profile Rates 2012 campaign, and was responsible for the preparation of a diverse range of communications collateral, stakeholder engagement and internal communications.



Oxera Consulting LLP

• United Kingdom
• Business Consulting and Services
• 100 - 200 Employee

• Marketing and Business Development Manager

  • Mar 2010 - Feb 2012

  I developed and implemented an integrated marketing approach, managed all outbound communications including; campaigns, website content, PR, eDMs and events. I also worked closely with the consulting teams to identify ways to increase our client base, and line managed the Marketing Executive. I developed and implemented an integrated marketing approach, managed all outbound communications including; campaigns, website content, PR, eDMs and events. I also worked closely with the consulting teams to identify ways to increase our client base, and line managed the Marketing Executive.



Wiley

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Divisional Marketing Manager (maternity cover contract role)

  • May 2009 - Feb 2010

  I managed a team of three medical books marketers, and directed effective strategies to maximise the division’s revenue, optimise market share and drive sales, whilst also managing the marketing of my own portfolio of books. I managed a team of three medical books marketers, and directed effective strategies to maximise the division’s revenue, optimise market share and drive sales, whilst also managing the marketing of my own portfolio of books.



Oxford University Press

• United Kingdom
• Book and Periodical Publishing
• 700 & Above Employee

• Marketing Manager

  • Apr 2008 - May 2009

  I planned and implemented effective marketing strategies for academic science and social sciences books in order to maximise sales and meet the overall objectives of the division, whilst managing a team of three product marketers. I also oversaw the department's website presence and catalogue production. I planned and implemented effective marketing strategies for academic science and social sciences books in order to maximise sales and meet the overall objectives of the division, whilst managing a team of three product marketers. I also oversaw the department's website presence and catalogue production.



Department of Veterans' Affairs Australia

• Communications Manager (contract role)

  • Nov 2007 - Mar 2008

  Working within the Business Modernisation and Implementation Group I worked alongside the Change Management team to compile a comprehensive internal communications strategy and plan for the implementation of a new database system with a large impact on all staff members. Working within the Business Modernisation and Implementation Group I worked alongside the Change Management team to compile a comprehensive internal communications strategy and plan for the implementation of a new database system with a large impact on all staff members.



Indigenous Business Australia

• Australia
• Financial Services
• 100 - 200 Employee

• Senior Comminications Officer (contract role)

  • May 2007 - Nov 2007

  Within a busy Government agency I produced a variety of communications materials for the Home Ownership on Indigenous Land (HOIL) programme, increasing awareness nationally and in remote communities. Within a busy Government agency I produced a variety of communications materials for the Home Ownership on Indigenous Land (HOIL) programme, increasing awareness nationally and in remote communities.



NICHE Strategic Brand Communications

• Account Manager (contract role)

  • Mar 2007 - May 2007

  As part of a boutique marketing agency I successfully negotiated and managed contracts for various client marketing campaigns such as; brand development, design, advertising, market research and PR. As part of a boutique marketing agency I successfully negotiated and managed contracts for various client marketing campaigns such as; brand development, design, advertising, market research and PR.



Travelling

• Career break - travelling

  • Jun 2006 - Feb 2007



Wiley

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Marketing Executive > Senior Marketing Executive

  • Jul 2004 - Jun 2006

  As part of a large marketing team I managed book and journal portfolios in four different subject areas and managed development and fulfilment of the divisions first e-marketing strategy. As part of a large marketing team I managed book and journal portfolios in four different subject areas and managed development and fulfilment of the divisions first e-marketing strategy.



Oxford University Press

• United Kingdom
• Book and Periodical Publishing
• 700 & Above Employee

• Marketing Assistant

  • May 2003 - Jul 2004

  I helped execute various direct marketing campaigns for books to retailers and the general public.

• Customer Services Assistant

  • Jun 2002 - May 2003

  As part of a large team I answered customer queries on journal subscriptions via the phone and email.