Felicity Williams

Assistant Brand Manager at Tourism Tasmania
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Contact Information
us****@****om
(386) 825-5501
Location
Hobart, Tasmania, Australia, AU

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Experience

    • Australia
    • Leisure, Travel & Tourism
    • 1 - 100 Employee
    • Assistant Brand Manager
      • Apr 2019 - Present

      Contributor and key support in the development and implementation of the evolved Tasmanian Tourism Brand and new creative expression - Tasmania, Come Down For Air. Contributor and key support in the development and implementation of the evolved Tasmanian Tourism Brand and new creative expression - Tasmania, Come Down For Air.

    • Australia
    • Leisure, Travel & Tourism
    • 1 - 100 Employee
    • Marketing Partnerships Officer
      • 2013 - 2019

    • Project Manager - Restaurant Australia's 'Invite the World to Dinner' gala event
      • Jun 2014 - Feb 2015

      Invite the World to Dinner was the grand finale event to Tourism Australia’s $30 million food-inspired Restaurant Australia travel campaign. Tasmania won the bid to host the dinner which involved 80 of the world's most influential food and wine media and celebrities, converging on Hobart for a final gala dinner at the Museum of Old and New Art.

    • Niche & Sector Marketing
      • 2011 - 2013

      Tourism Tasmania promotes and markets Tasmania’s key experiences to specific targeted audiences to add depth to Tasmania’s appeal and encourage visitors to stay longer. The range of specific experiences includes walking, fishing, backpacking, caravan and motorhomes, wine, gardens, cycling, adventure and golf. Tourism Tasmania promotes the destination to these targeted audiences by attending niche consumer shows, ensuring inclusion in Tourism Tasmania’s Visiting Journalist Program and through tactical activity relevant to specific audiences. Show less

    • Australia
    • Leisure, Travel & Tourism
    • 1 - 100 Employee
    • Project Manager, Australian Tourism Export Council Symposium
      • Nov 2009 - Jun 2010

      Tourism Tasmania, in partnership with Business Events Tasmania, co-hosted the Australian Tourism Export Council (ATEC) Symposium 2010. The Symposium is Australia’s largest inbound tourism conference. A total of 429 travel and tourism professionals attended the three-day event. An estimated $1 million of direct spend from delegates was realised for the state. Tourism Tasmania, in partnership with Business Events Tasmania, co-hosted the Australian Tourism Export Council (ATEC) Symposium 2010. The Symposium is Australia’s largest inbound tourism conference. A total of 429 travel and tourism professionals attended the three-day event. An estimated $1 million of direct spend from delegates was realised for the state.

    • United Kingdom
    • Events Services
    • 1 - 100 Employee
    • Events Co-ordinator, BMA House - British Medical Association
      • 2008 - 2008

      Event co-ordinator at BMA House, a stunning Grade II listed venue accommodating a variety of meetings and events ranging in numbers from 4 to 400. Event co-ordinator at BMA House, a stunning Grade II listed venue accommodating a variety of meetings and events ranging in numbers from 4 to 400.

Education

  • Marketing Week Mini MBA with Mark Ritson
    Mini MBA, Marketing
    2022 - 2022
  • Association for Data-driven Marketing & Advertising (ADMA), Australia
    Content Marketing Certificate
    2018 - 2018
  • University of Canberra
    Bachelor of Communication, Public Relations & Marketing
    2002 - 2004
  • Kenvale College - Sydney, NSW, Australia
    Advanced Diploma Tourism & Hospitality Management
    1999 - 2001

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