Vice President - Women's

• Dec 2022 - Present

Email Strategist

• Oct 2022 - Present

Maketing Operations

• Jun 2021 - Sep 2022

Covering email campaign operations using Marketo within the APAC region at Palo Alto Networks. Covering email campaign operations using Marketo within the APAC region at Palo Alto Networks.

NFP Marketing Strategist

• Jun 2021 - Dec 2021

Marketing Operations and Campaigns Manager

• Dec 2018 - Nov 2020

Following a merger of seven organisations, I built an inhouse marketing agency to manage campaign development, implementation and measurement. The two major digital campaigns I developed and supported my team to implement have achieved 700% above target. I introduced the Project Management software (Wrike) that delivered improved productivity. Managed a successful rollout of a new brand identity. * Staff Management * Digital Marketing * SEO * SEM * *PPC *E-dm * User Experience * Process Mapping *Campaign Strategy *Metric Development and Measurement Show less

CRM Manager Inbound

• Oct 2017 - Nov 2018

Create engaging customer journeys for prospects of all ages and backgrounds toward the most relevant of over 300 different courses on offer nationally at CQUni. I set up segmentation and automation within Marketo; Developed new product propositions and customer engagement journeys. Successful campaigns in the B2C space for students and B2B of schools. I achieved great open rates and prospect engagement using Marketo and leading a remote team of 2 staff based in Qld. *Staff management * Customer Experience * Marketing Automation * Segmentation Show less

Chief Operations Officer

• Jan 2017 - Sep 2017

I developed marketing strategies and IT systems that turned an idea into a movement. As COO I was responsible for developing communications and processes to support drivers and engage passengers. I developed a marketing go-live strategy that ambushed the competitor aiming to launch at the same time. From the launch on International Women’s Day 2017, we grew driver numbers and income four-fold in three months. I developed marketing strategies and IT systems that turned an idea into a movement. As COO I was responsible for developing communications and processes to support drivers and engage passengers. I developed a marketing go-live strategy that ambushed the competitor aiming to launch at the same time. From the launch on International Women’s Day 2017, we grew driver numbers and income four-fold in three months.

Account Director - Relationship Marketing

• Nov 2015 - Sep 2016

Account Management for 4 clients: NUFARM - Top Croppers - A loyalty program for farmer members buying chemicals to earn points redeemable annually in an online rewards range. RSL - Online Portal for a rewards program expanding beyond just Food & Beverage. SPIRIT TELECOM - New ISP entrant requiring acquisition campaigns. NISSAN - Service notifications and incentive marketing program. Responsibilities: Account Management, Business Development, Forecasting, Strategy Development, Websites, Edms, Direct Mail, Supplier Management. Show less

Freelance Marketing Consultant

• Jan 2015 - Oct 2015

Assisted clients with marketing audits, developing new product proposals and identifying potential new markets. * Local Area Marketing * Digital Strategies * Campaign Evaluation * Strategy development * Marketing Audits * Customer Engagement * Brand * Fundraising / Income Generation * Advocacy / Influence Assisted clients with marketing audits, developing new product proposals and identifying potential new markets. * Local Area Marketing * Digital Strategies * Campaign Evaluation * Strategy development * Marketing Audits * Customer Engagement * Brand * Fundraising / Income Generation * Advocacy / Influence

Account Director / Marketing Consultant

• May 2009 - Nov 2014

Partner with a wide variety of not for profit agencies to increase income and engagement with current and new supporters. This involved developing strategies, as well as the harder part of turning that strategy into an activity plan and mentoring client staff during implementation. Responsibilities: Account Management; Strategy Marketing & Fundraising), Campaign Management, Staff Mentoring, Business Development, Analysis & Recommendations. Projects: New Websites; Product Development; Social Media; Direct Mail; Edms; Radio Ads; Print Ads; PR; Show less

Marketing Manager

• Jun 2007 - Jun 2008

Managed brand and visual identity upgrade New website Built SEO plan and Google Ad Words Campaign Designed new strategic partner program and negotiated 6 strategic partners Created a national conference marketing and promotion plan to increase attendance and income Managed brand and visual identity upgrade New website Built SEO plan and Google Ad Words Campaign Designed new strategic partner program and negotiated 6 strategic partners Created a national conference marketing and promotion plan to increase attendance and income

CRM Marketing Manager

• 1997 - 2007

KEY ACHIEVEMENTS • Raised appeal income from $6 million to $18.7 million 5% above budget, [$3mill expense] • Reduced Cancellation Rate from 15% to 7.6% pa against budget 8.0% for 360,000 child sponsors • Represented all marketing in the successful deployment of custom design CRM System • Achieved strong performance on staff management measured by LSI and built high performing teams RESPONSIBILITIES • Customer & Segmentation Strategy – planning, measurement, review, market research, insight application • Campaign Management – analysis, planning, implementation, reporting • Loyalty Programming – magazine, online communications, pathway planning • Staff Management – 3-7 staff, performance agreements, reviews, coaching, project oversight for marketing and IT staff • Budget Management – forecasting, variance reporting, annual preparation • CRM System Implementation – representing Marketing and Corporate Relations on CRM Steering Committee to deploy a new custom-designed, object-orientated CRM system. Developing communication pathways, rules for trigger based interventions, report requirements, user configuration, data rules and field population. . Show less

Marketing Assistant

• Nov 1996 - Nov 1997

Managed development of key marketing collateral including detailed product catalogue Advertising placement and coordination Product Management Support Communications Managed development of key marketing collateral including detailed product catalogue Advertising placement and coordination Product Management Support Communications

Marketing Assistant

• Jan 1991 - May 1994

My marketing career began in Superannuation doing a Co-operative year within my degree at RMIT. This then extended to ongoing part-time for the next 3 years covering different marketing projects and customer support roles. My marketing career began in Superannuation doing a Co-operative year within my degree at RMIT. This then extended to ongoing part-time for the next 3 years covering different marketing projects and customer support roles.