Felicity Cullen
Project Marketing Manager at YourLand Developments- Claim this Profile
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Bio
Josh Little
I had the pleasure of working closely with Felicity in 2021 across a digital marketing campaign. The level of insight, strategic planning and professionalism that Felicity brought to the table was incredibly impressive. Felicity would constantly go above & beyond and this was evident with her quality of her work. Felicity is going to go far and I look forward to having the chance to work with her again in the future.
Narina Amvazas
Felicity is a proactive, curious and empathetic marketer. She has a limitless desire to understand the customer and what drives them, as well as the business and its objectives, before getting to the strategic decision making and typical tactical marketing work. I had the pleasure of working with her across all the brands within the Little Group, including Little Real Estate, Melbourne Jet Base and Port Phillip Ferries. She is incredibly dependable and always committed to delivering high quality marketing projects, despite tight deadlines. Without any hesitation, I confidently recommend Felicity as a talented marketer who will add considerable value to any organisation she’s part of.
Josh Little
I had the pleasure of working closely with Felicity in 2021 across a digital marketing campaign. The level of insight, strategic planning and professionalism that Felicity brought to the table was incredibly impressive. Felicity would constantly go above & beyond and this was evident with her quality of her work. Felicity is going to go far and I look forward to having the chance to work with her again in the future.
Narina Amvazas
Felicity is a proactive, curious and empathetic marketer. She has a limitless desire to understand the customer and what drives them, as well as the business and its objectives, before getting to the strategic decision making and typical tactical marketing work. I had the pleasure of working with her across all the brands within the Little Group, including Little Real Estate, Melbourne Jet Base and Port Phillip Ferries. She is incredibly dependable and always committed to delivering high quality marketing projects, despite tight deadlines. Without any hesitation, I confidently recommend Felicity as a talented marketer who will add considerable value to any organisation she’s part of.
Josh Little
I had the pleasure of working closely with Felicity in 2021 across a digital marketing campaign. The level of insight, strategic planning and professionalism that Felicity brought to the table was incredibly impressive. Felicity would constantly go above & beyond and this was evident with her quality of her work. Felicity is going to go far and I look forward to having the chance to work with her again in the future.
Narina Amvazas
Felicity is a proactive, curious and empathetic marketer. She has a limitless desire to understand the customer and what drives them, as well as the business and its objectives, before getting to the strategic decision making and typical tactical marketing work. I had the pleasure of working with her across all the brands within the Little Group, including Little Real Estate, Melbourne Jet Base and Port Phillip Ferries. She is incredibly dependable and always committed to delivering high quality marketing projects, despite tight deadlines. Without any hesitation, I confidently recommend Felicity as a talented marketer who will add considerable value to any organisation she’s part of.
Josh Little
I had the pleasure of working closely with Felicity in 2021 across a digital marketing campaign. The level of insight, strategic planning and professionalism that Felicity brought to the table was incredibly impressive. Felicity would constantly go above & beyond and this was evident with her quality of her work. Felicity is going to go far and I look forward to having the chance to work with her again in the future.
Narina Amvazas
Felicity is a proactive, curious and empathetic marketer. She has a limitless desire to understand the customer and what drives them, as well as the business and its objectives, before getting to the strategic decision making and typical tactical marketing work. I had the pleasure of working with her across all the brands within the Little Group, including Little Real Estate, Melbourne Jet Base and Port Phillip Ferries. She is incredibly dependable and always committed to delivering high quality marketing projects, despite tight deadlines. Without any hesitation, I confidently recommend Felicity as a talented marketer who will add considerable value to any organisation she’s part of.
Credentials
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Agent's Representative Certificate
Australian School of Business and LawMar, 2018- Sep, 2024 -
CEB Internal Communications Black Belt Pro
CEB, now GartnerNov, 2017- Sep, 2024
Experience
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YourLand Developments
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Australia
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Real Estate
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1 - 100 Employee
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Project Marketing Manager
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Sep 2022 - Present
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Metricon
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Australia
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Construction
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700 & Above Employee
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Marketing Manager
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Jan 2022 - Sep 2022
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Little Real Estate
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Australia
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Real Estate
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100 - 200 Employee
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Head of Brand & Marketing Operations
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Feb 2021 - Jan 2022
Position exists to formulate and execute marketing and brand strategies across a variety of channels to drive business growth.
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Marketing Manager
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Dec 2019 - Feb 2021
This role had three direct reports and manages all marketing activity for Little Real Estate.
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Marketing Communications Specialist
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Oct 2016 - Dec 2019
Reporting directly to the Executive General Manager of Marketing, this role defines and drives the marketing communications strategy for the businesses within a group of companies across real estate, aviation, technology, transportation and more. o One direct reporto Regular lead-generation and relationship nurturing campaign managemento Editorial calendar development and managemento Public relations management (production of media releases etc)o Content development and management
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Melbourne Jet Base
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Australia
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Airlines and Aviation
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1 - 100 Employee
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Marketing Communications Specialist
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Oct 2016 - Apr 2019
Reporting directly to the Executive General Manager of Marketing, this role defines and drives the marketing communications strategy for the businesses within a group of companies across real estate, aviation, technology, transportation and more. o One direct report o Regular lead-generation and relationship nurturing campaign management o Editorial calendar development and management o Public relations management (production of media releases etc) o Content development and management
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Port Phillip Ferries
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Australia
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Maritime Transportation
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1 - 100 Employee
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Marketing Communications Specialist
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Oct 2016 - Apr 2019
This role plans and executes creative communications activities to effectively promote the brand. Working with the leadership team, I defined and drove the communications strategy and developed material to meet the identified communication needs of the business. This role plans and executes creative communications activities to effectively promote the brand. Working with the leadership team, I defined and drove the communications strategy and developed material to meet the identified communication needs of the business.
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Digital Greenfields
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IT Services and IT Consulting
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1 - 100 Employee
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Social Media Executive
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Oct 2015 - Nov 2016
As a social media executive at Digital Greenfields, I regularly produced creative content for publication across social media platforms, blogs and websites on behalf of a range of clients. Channels utilised for social media marketing included Twitter, LinkedIn, Facebook and Instagram. I also advised clients on wider communications strategies that have a proven impact on developing brand equity and acquiring new business. As a social media executive at Digital Greenfields, I regularly produced creative content for publication across social media platforms, blogs and websites on behalf of a range of clients. Channels utilised for social media marketing included Twitter, LinkedIn, Facebook and Instagram. I also advised clients on wider communications strategies that have a proven impact on developing brand equity and acquiring new business.
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Copywriter & Marketing Assistant
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Sep 2014 - Oct 2015
As a copywriter at Esendex, my role entailed producing web content to build our brand's presence and authority in the technology industry. This involved managing the company blog, regularly posting engaging and topical content focused on business communications, SMS and the technology industry. Other web resources I produced, which can be found on their website, include industry-focused White Papers and customer stories based on the experiences of clients. In order to produce these resources, I regularly and vigorously researched industry trends and standards. I also created valuable resources for customers that remain helpful in guiding not only their use of the product, but their wider business communication strategies. Other aspects of my role included event planning and coordination, as well as social media management and more.
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Scanlan Theodore
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Australia
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Retail Apparel and Fashion
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100 - 200 Employee
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Sales Associate
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Jan 2013 - Aug 2014
In my role at Scanlan Theodore, I styled clients for events and daily life, built solid relationships and consistently exceeded my targets. In my role at Scanlan Theodore, I styled clients for events and daily life, built solid relationships and consistently exceeded my targets.
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Education
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2021 - 2021
Columbia University in the City of New York
Professional Certificate in Corporate Finance, Finance, General -
2020 - 2020
Marketing Week Mini MBA with Mark Ritson
Mini MBA, Marketing/Marketing Management, General -
2017 - 2019
RMIT University
Master of Marketing -
2011 - 2014
Monash University
Bachelor of Journalism -
2009 - 2010
St Catherine's School
VCE
Community
