User Experience Researcher

• Sep 2015 - Present

User Research Strategist, Marketing, and Web

• Apr 2012 - Sep 2018

• Created a more streamlined user-centric interface design for experimental project redesigning the San Francisco BART ticketing system• Conducted user interviews to build primary persona, developed scenarios, sketched storyboards, and interface design framework• Created medium fidelity prototypes, conducted user testing, and iterated on design• Developed responsive websites using HTML5, CSS3, jQuery, JavaScript and PHP• Modified custom WordPress themed websites to increase visitor engagement• Designed B2C logo to match branding style and current website design• Developed strategy and executed website search engine optimization (SEO) to increase targeted organic traffic • Developed email content strategies for B2C and B2B clients• Edited photos for website and professional printing

Senior Consultant, Strategy

• Oct 2012 - Oct 2014

Develop demand process strategy and demand generation program design with enterprise clients.• Lead primary and secondary research to drive persona and program design strategies• Defined personas and buying processes with lead nurturing flows• Created customer-centric content strategies for each stage of the customer's journey• Developed inbound and outbound marketing engagement strategies Develop demand process strategy and demand generation program design with enterprise clients.• Lead primary and secondary research to drive persona and program design strategies• Defined personas and buying processes with lead nurturing flows• Created customer-centric content strategies for each stage of the customer's journey• Developed inbound and outbound marketing engagement strategies

Senior Strategy Associate - Online Marketing, Demand Generation, Lead Nurturing

• Jun 2011 - Jun 2012

Worked with leading minds in the field developing strategy and execution of integrated online marketing programs for enterprise-class technology companies in order to drive marketing qualified leads• Oversaw a research department with 2 associates that drove the strategic marketing direction for all demand generation programs• Conducted primary research and secondary research to develop personas, buying stages and content strategies that are focused on persona goals• Wrote, tested, and measured the impact of content variations, such as headlines, email subject lines, body copy, calls to-action, and images• Defined blog structure and flow to align to personas for numerous projects and clients

Marketing Director - Inbound Marketing, Website Optimizaiton, Online Marketing

• May 2010 - Jun 2011

Served as head of marketing responsible for originating, managing, and executing all inbound digital marketing programs.• Redesigned website increasing average time on page and conversion rates• Designed and developed B2B customer and prospect emails • Designed and developed landing pages for events and content marketing• Created graphic elements (buttons, icons) for email and web Served as head of marketing responsible for originating, managing, and executing all inbound digital marketing programs.• Redesigned website increasing average time on page and conversion rates• Designed and developed B2B customer and prospect emails • Designed and developed landing pages for events and content marketing• Created graphic elements (buttons, icons) for email and web

Senior Marketing Specialist - Online marketing, Email Marketing, Social Media Marketing, Web Design

• Dec 2007 - Aug 2010

Generated leads and contributed to revenue growth of over 900% through developing, managing, and coordinating cross-sell email campaigns with divisional counterparts.• As website owner, developed a user centric website redesign across 3 sites, revamped content, design, structure, and maintained ongoing management• Increased website leads 37% in first 60 days of redesign• Served as Brand Ambassador, developed strategy for divisions rebranding and repositioning, managed campaign brand integration, monitored brand consistency, and increasing brand recognition• Designed and produced Adobe Flash banner for website homepage• Created multimedia platform demo with Adobe Captivate and • Designed digital banner ads, trade show graphics, marketing collateral, flyers, postcards, etc.