Felicia Krieg

Assistant Director of Communications at State University of New York College at Plattsburgh
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Contact Information
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(386) 825-5501
Location
US

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5.0

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Lois Clermont

Felicia Krieg did a great job as reporter in the Press-Republican newsroom. She was our crime reporter and was responsible, hard-working and kept on top of a large number of active cases. She was invaluable during the infamous breakout from Clinton Correctional Facility, writing numerous stories about the manhunt for killers Richard Matt and David Sweat and keeping everyone up to date on Twitter. She played a major role in our award-winning coverage...Editor Lois Clermont

Ken Knelly

Felicia markedly improved the college's social media presence in a short period of time, drawing in new platforms and working well with students and staff. She combines a journalist's attention to detail and ability to write quickly with deep understanding of current trends and popular culture. On top of that, she has a strong work ethic and learns quickly. I recommend her highly.

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Experience

    • United States
    • Higher Education
    • 700 & Above Employee
    • Assistant Director of Communications
      • Jun 2022 - Present

      •A restructure allowed me to return to my passion for writing news and feature stories with a focus on brand development through storytelling.•Take photos and headshots to go with each story.•Assist with communication and news strategy.•Live coverage of events.•Managed and created all content for the college's social media pages before a new social media manager was hired. Trained the new employee.

    • Assistant Director of Marketing
      • Jul 2019 - Jul 2022

      •Write and edit language for email campaigns, print collateral and web pages.•Manage the college's official social media pages and create all content.•Cover key events including commencement; move-in weekend; admissions open house; visits by the SUNY chancellor; diversity, equity and inclusion events; large student-organized events; etc.•Lead in social media crisis response.•Manage college's virtual tour, creating all content.•Analyze social media analytics and adjust strategy.•Supervise and coach social media marketing and video interns.•Produce marketing videos.

    • Marketing Coordinator
      • Jul 2017 - Jul 2019

      •Wrote and edited copy for email campaigns, print pieces and web pages.•Managed the official college social media channels and analytics analysis.•Served on the crisis communications team and the college's Emergency Management Advisory Committee.•Developed marketing strategies for the most popular academic programs through research and writing of marketing briefs.•Supervised and coached interns.•Wrote scripts for and directed academic and student life videos.

    • Communications Coordinator
      • Oct 2015 - Jul 2017

      •Wrote news and feature stories, press releases and alumni profiles for the website and alumni magazine.•Social media management of the college's official social media pages.•Developed the college's first social media marketing strategy.•Acted as a communications liaison among departments, working with faculty to market their programs and events through storytelling and imagery in articles and on social media.•Captured photo and video events, campus and the greater North Country area, including the Adirondacks; Montreal; Burlington, Vt. for use in ads, social media, print pieces and on the website.•Supervised a social media and video interns and a student photographer.•Served on the college's Emergency Management Task Force.

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Staff Writer
      • Oct 2012 - Jul 2015

      •Wrote 1-3 stories per day for a daily newspaper. Covered the 2015 Clinton Correctional Facility prison escape and manhunt. •General assignment with focus on breaking news and crime.•New York Associated Press awards: First place in spot-news coverage; first place in distinguished breaking news coverage; first place in distinguished investigative reporting; first place in community service reporting and multimedia presentation; third place in online reporting.

    • Freelance Reporter
      • Jun 2011 - Oct 2012

      •General assignment with focus on breaking news and features.

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Staff Writer
      • Sep 2011 - Dec 2011

      •Covered education and health beats as a member of the New York State Capital Press Corporation. •Covered education and health beats as a member of the New York State Capital Press Corporation.

  • Cardinal Points
    • Plattsburgh, New York, United States
    • Staff Writer
      • Aug 2007 - Dec 2009

      •Staff writer at SUNY Plattsburgh’s award-winning student newspaper. •Teaching assistant for the newspaper's faculty adviser. •Staff writer at SUNY Plattsburgh’s award-winning student newspaper. •Teaching assistant for the newspaper's faculty adviser.

Education

  • State University of New York College at Plattsburgh
    Bachelor of Arts (B.A.), English literature major; Journalism minor
    2007 - 2011
  • Northern Arizona University
    National Student Exchange program
    2010 - 2010

Community

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