Experience

Spot Pet Insurance

• United States
• Insurance
• 1 - 100 Employee

• Email Marketing Specialist

  • Mar 2023 - Present

  • Collaborate with customer engagement team to enhance the customer experience through data-driven insights. • Implement and optimize email and SMS journeys to improve open rate, click-through rate, conversion rate, and customer retention. • Manage end-to-end acquisition marketing campaigns, including design, development, testing, launch, and reporting on key metrics. • Ensure brand quality and best practice standards by reviewing and testing all touchpoints. • Work cross-functionally with compliance, data analysts, sales, and marketing teams to execute and refine customer engagement strategies. • Proficiently utilize CRM, Email, and SMS tools while maintaining a transparent project schedule for leadership and stakeholders. Show less



Wakefern Food Corp.

• United States
• Retail
• 700 & Above Employee

• Email Marketing Specialist

  • Aug 2021 - Jan 2023

  • Coordinate with creative, content, and social media teams on an integrated approach to email• Execute and maintain all aspects of digital communications (email, push, in-app, SMS), including creative and content implementation, segmentation, automation workflow, testing, and deployment• Manage end-to-end email facilitation which includes developing templates and email layouts, segmenting and managing lists, handling delivery management, tracking and optimizing performance• Coordinate A/B testing of communications to optimize engagement• Stay up to date on changing trends and emerging technologies in email marketing, particularly in regard to lead generation, lead nurturing and cross selling• Edited content and HTML code as needed Show less

• Data Integrity Specialist

  • Jan 2019 - Sep 2021

  • Responsible for managing and evaluating all data elements related to the set up and maintenance of an item to support the replenishment of product at wholesale and the sale of product both in store and online• Administer assessments and impacts of item maintenance in CGO and Store Inventory at retail level• Advise vendors on how to properly submit item information into Wakefern portal in order to successfully complete item setup

• Customer Care Representative

  • Jun 2015 - Sep 2021



Wakefern Food Corp

• Customer Care Representative

  • Jun 2015 - Sep 2021

  Record all customer complaints, inquiries, and concerns for lessons learned to improve existing business processes •Ensure customer satisfaction through remediation of reported issues and determine whether to escalate based on case by case assessment •Research product and promotional information to better assist customers •Assist in processing orders, refunds, cancellations and technical support •Maintain customer records by ensuring quality and completeness of existing and new entries via data quality reviews •Provide customers with awareness of existing deals, promotions and product recalls to improve customer satisfaction and increase business Show less