Experience

Sunflow, Inc.

• Consumer Goods
• 1 - 100 Employee

• Executive Vice President of Sales and Marketing

  • Sep 2019 - Present

  The beach brand designing products that transform every beach outing to a luxurious and indulgent retreat.



ESCADA

• Germany
• Retail Apparel and Fashion
• 200 - 300 Employee

• Head of Sales and Marketing

  • Jun 2018 - Sep 2019

  Greater New York City Area/ Greater Los Angeles Area

• Head of Marketing

  • Aug 2017 - May 2018



FMG Solutions

• Marketing and Brand Management Consultant

  • Oct 2013 - Aug 2017

  Greater New York City Area/ Greater Los Angeles Area * Style and produce runway shows for corporate clients. * Create training tools that increase employees' ability to serve their clients' needs. * Determine business requirements, functional specifications and training procedures. * Provide strategic direction and oversight. CLIENTS Bloomingdale's Fitz Co. Intermix Neiman Marcus Niche Media



House of Harlow 1960

• United States
• Retail

• Brand Director

  • Sep 2014 - May 2017

  * Retail operations and event management * Manage all aspects of a brand's development with specific focus on marketing, public relations and sales. * Supervise licensing partners. * Develop product for retail collaborations. * Style and produce runway shows for corporate clients. * Create training tools that increase employees' ability to serve their clients' needs. * Determine business requirements, functional specifications and training procedures. * Monitor ongoing… Show more * Retail operations and event management * Manage all aspects of a brand's development with specific focus on marketing, public relations and sales. * Supervise licensing partners. * Develop product for retail collaborations. * Style and produce runway shows for corporate clients. * Create training tools that increase employees' ability to serve their clients' needs. * Determine business requirements, functional specifications and training procedures. * Monitor ongoing expenses relative to budget and sales projections. * Collaborate with design and development teams to build product. * Provide strategic direction and oversight. Show less



Tory Burch

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Senior Manager, Global Training and Retail Experience

  • Feb 2007 - Sep 2013

  Greater New York City Area * Partner cross functionally with merchandising, design, buying and visual to create a cohesive brand message. * Support the roll out of domestic and international retail expansion. * Develop compelling content to drive key metrics which resulted in a 7-10% increase in RTW penetration across 50+ stores. * Build and facilitate training materials to develop brand ambassadors. * Initiate and execute events in retail and wholesale stores that promote sales resulting in double digit… Show more * Partner cross functionally with merchandising, design, buying and visual to create a cohesive brand message. * Support the roll out of domestic and international retail expansion. * Develop compelling content to drive key metrics which resulted in a 7-10% increase in RTW penetration across 50+ stores. * Build and facilitate training materials to develop brand ambassadors. * Initiate and execute events in retail and wholesale stores that promote sales resulting in double digit increases to plan. * Launch the brand in over 40 stores domestically as well as Canada and South America. * Deliver assets to businesses across Europe, Asia, and South America. * Manage team members on both the wholesale and retail field teams. * Lead weekly touchbases with General Managers and bi-monthly touchbases with Brand Ambassadors. * Educate managers and associates in Tory Burch's wholesale accounts, as well as domestic and international retail stores, regarding company history, seasonal product and wardrobe styling. * Design and implement visual merchandising processes to support the overall brand vision and sales goals in our wholesale partners. * Work with management teams internally and externally to meet seasonal sales plans at Bloomingdales, Neiman Marcus, Nordstrom, Saks Fifth Avenue and Holt Refrew. * Drive sales for all families of business in the largest territory in the country, responsible for 1/2 of domestic wholesale volume. * Support brand launches in new markets with educational tools, visual training and event management. * Work with design and merchandising to evolve the collection in response to the needs of the marketplace. * Manage and mentor brand coordinators in New York City and the Tri-State area. Show less



Shoshanna

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Senior Vice President

  • Nov 1998 - Feb 2004

  Greater New York City Area * Launch the brand in the United States, Europe and Japan and oversee its growth to a $6M company. * Manage organizational growth from start up to 15 member team. * Diversify the collection to include sportswear and swimwear. * Hire and manage employees in sales, design, production and shipping. * Implement processes to guarantee success in the marketplace. * Execute seasonal campaigns to include personal appearances, marketing initiatives and creative assets. * Spearhead… Show more * Launch the brand in the United States, Europe and Japan and oversee its growth to a $6M company. * Manage organizational growth from start up to 15 member team. * Diversify the collection to include sportswear and swimwear. * Hire and manage employees in sales, design, production and shipping. * Implement processes to guarantee success in the marketplace. * Execute seasonal campaigns to include personal appearances, marketing initiatives and creative assets. * Spearhead public relations and marketing efforts. * Partner with domestic and international buying teams. * Support clients in key regional accounts with targeted media and sales actions plans. * Negotiate sales programs with major department stores such as Bloomingdale's, Neiman Marcus an Saks Fifth Avenue. * Produce collateral materials, place editorial and introduce collection to merchants and press. * Work with costume designers and stylists from film, television and music industries. Show less