Felicia Haas-Leung
Marketing & Membership Manager at Auberge Hospitality- Claim this Profile
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Chinese Native or bilingual proficiency
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Japanese Limited working proficiency
Topline Score
Bio
Ross Collett
I had the pleasure of working with Felicia for a year when she was heading up our client's marketing and communications remit. She's an excellent communicator, a natural team leader and posses a strong can-do attitude. Her energy combined with honest and direct style ensured our involvement was fully focused on delivering results. I'd strongly recommend her to anyone looking for a highly capable, multi-lingual marketing lead.
Ted Simons
To whom it may concern, I would like to offer up my personal and professional recommendation for Felicia Lueng. I had the privilege of working closely with Felica for over 4-years while she was the Marketing Director for the Hong Kong Golf & Tennis Academy in Sai Kung. Felicia had a challenging role with changing directions in terms of marketing messaging, legal challenges, management changes and more. She never flinched regardless of the challenges and subsequent workload. And she always had a smile on her face which helped everyone involved from management to her staff. As an outside service provider and operator to the project under the Jack Nicklaus Academy of Golf brand, I had the luxury of providing my own opinions and insights which were the result of many years in the sports academy business and owning my own marketing agency. Whenever I would have a request for changes in copy or colours or design, Felicia was accommodating within the scope of the agreed to standards of HKGTA. She defended her position when my requests were not possible with a professional and pleasant delivery. It is always easier to accept defeat when the delivery is honest and fair. Felicia is an outstanding communicator in terms of follow up to emails, text messages, WeChat, and phone calls. I visited Hong Kong a great deal but most of our communication was from HK to the US and back. Even with the time zone challenges, we rarely missed a beat and never a deadline. I can only wish all my clients and work associates had this character trait! If you have any questions, please do not hesitate to contact me. My contact information follows. Best regards, Ted Simons - Founder/Chief Development Officer Synergy Group Consulting tsimons@synergygroupconsulting.net WeChat: tedsimons +1 435.640.0839
Ross Collett
I had the pleasure of working with Felicia for a year when she was heading up our client's marketing and communications remit. She's an excellent communicator, a natural team leader and posses a strong can-do attitude. Her energy combined with honest and direct style ensured our involvement was fully focused on delivering results. I'd strongly recommend her to anyone looking for a highly capable, multi-lingual marketing lead.
Ted Simons
To whom it may concern, I would like to offer up my personal and professional recommendation for Felicia Lueng. I had the privilege of working closely with Felica for over 4-years while she was the Marketing Director for the Hong Kong Golf & Tennis Academy in Sai Kung. Felicia had a challenging role with changing directions in terms of marketing messaging, legal challenges, management changes and more. She never flinched regardless of the challenges and subsequent workload. And she always had a smile on her face which helped everyone involved from management to her staff. As an outside service provider and operator to the project under the Jack Nicklaus Academy of Golf brand, I had the luxury of providing my own opinions and insights which were the result of many years in the sports academy business and owning my own marketing agency. Whenever I would have a request for changes in copy or colours or design, Felicia was accommodating within the scope of the agreed to standards of HKGTA. She defended her position when my requests were not possible with a professional and pleasant delivery. It is always easier to accept defeat when the delivery is honest and fair. Felicia is an outstanding communicator in terms of follow up to emails, text messages, WeChat, and phone calls. I visited Hong Kong a great deal but most of our communication was from HK to the US and back. Even with the time zone challenges, we rarely missed a beat and never a deadline. I can only wish all my clients and work associates had this character trait! If you have any questions, please do not hesitate to contact me. My contact information follows. Best regards, Ted Simons - Founder/Chief Development Officer Synergy Group Consulting tsimons@synergygroupconsulting.net WeChat: tedsimons +1 435.640.0839
Ross Collett
I had the pleasure of working with Felicia for a year when she was heading up our client's marketing and communications remit. She's an excellent communicator, a natural team leader and posses a strong can-do attitude. Her energy combined with honest and direct style ensured our involvement was fully focused on delivering results. I'd strongly recommend her to anyone looking for a highly capable, multi-lingual marketing lead.
Ted Simons
To whom it may concern, I would like to offer up my personal and professional recommendation for Felicia Lueng. I had the privilege of working closely with Felica for over 4-years while she was the Marketing Director for the Hong Kong Golf & Tennis Academy in Sai Kung. Felicia had a challenging role with changing directions in terms of marketing messaging, legal challenges, management changes and more. She never flinched regardless of the challenges and subsequent workload. And she always had a smile on her face which helped everyone involved from management to her staff. As an outside service provider and operator to the project under the Jack Nicklaus Academy of Golf brand, I had the luxury of providing my own opinions and insights which were the result of many years in the sports academy business and owning my own marketing agency. Whenever I would have a request for changes in copy or colours or design, Felicia was accommodating within the scope of the agreed to standards of HKGTA. She defended her position when my requests were not possible with a professional and pleasant delivery. It is always easier to accept defeat when the delivery is honest and fair. Felicia is an outstanding communicator in terms of follow up to emails, text messages, WeChat, and phone calls. I visited Hong Kong a great deal but most of our communication was from HK to the US and back. Even with the time zone challenges, we rarely missed a beat and never a deadline. I can only wish all my clients and work associates had this character trait! If you have any questions, please do not hesitate to contact me. My contact information follows. Best regards, Ted Simons - Founder/Chief Development Officer Synergy Group Consulting tsimons@synergygroupconsulting.net WeChat: tedsimons +1 435.640.0839
Ross Collett
I had the pleasure of working with Felicia for a year when she was heading up our client's marketing and communications remit. She's an excellent communicator, a natural team leader and posses a strong can-do attitude. Her energy combined with honest and direct style ensured our involvement was fully focused on delivering results. I'd strongly recommend her to anyone looking for a highly capable, multi-lingual marketing lead.
Ted Simons
To whom it may concern, I would like to offer up my personal and professional recommendation for Felicia Lueng. I had the privilege of working closely with Felica for over 4-years while she was the Marketing Director for the Hong Kong Golf & Tennis Academy in Sai Kung. Felicia had a challenging role with changing directions in terms of marketing messaging, legal challenges, management changes and more. She never flinched regardless of the challenges and subsequent workload. And she always had a smile on her face which helped everyone involved from management to her staff. As an outside service provider and operator to the project under the Jack Nicklaus Academy of Golf brand, I had the luxury of providing my own opinions and insights which were the result of many years in the sports academy business and owning my own marketing agency. Whenever I would have a request for changes in copy or colours or design, Felicia was accommodating within the scope of the agreed to standards of HKGTA. She defended her position when my requests were not possible with a professional and pleasant delivery. It is always easier to accept defeat when the delivery is honest and fair. Felicia is an outstanding communicator in terms of follow up to emails, text messages, WeChat, and phone calls. I visited Hong Kong a great deal but most of our communication was from HK to the US and back. Even with the time zone challenges, we rarely missed a beat and never a deadline. I can only wish all my clients and work associates had this character trait! If you have any questions, please do not hesitate to contact me. My contact information follows. Best regards, Ted Simons - Founder/Chief Development Officer Synergy Group Consulting tsimons@synergygroupconsulting.net WeChat: tedsimons +1 435.640.0839
Experience
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Auberge Hospitality
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Hong Kong
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Hospitality
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1 - 100 Employee
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Marketing & Membership Manager
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Oct 2022 - Present
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The Peninsula Hotels
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Hong Kong
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Hospitality
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700 & Above Employee
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Brand Marketing and Communications Manager
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Sep 2021 - May 2022
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Hong Kong Golf & Tennis Academy
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Hong Kong
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Spectator Sports
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1 - 100 Employee
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Marketing Communications Manager
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Mar 2015 - Oct 2020
Served as the department head and brand custodian, worked extensively during the pre-opening on developing the brand logo, brand story, marketing angles, ads, collaterals, website. Created key PR messages online and offline, developed the pre-opening and the Academy launch communication plan. Established key messaging pillars and developed strategic marketing objectives after the launch. Conceptualized social media promotion strategies in collaboration with the Sales team. Maintained strong support for internal patron communications, promotional and marketing materials. Liaised with the local district community center to plan various brand-building community events and collaborated with the Sales and Events team to plan corporate brand-building events. Maintained community relations on behalf of HKGTA Charity Foundation as well as planned various charity events for fundraising, and acted as in-house events' designated Master of Ceremony. Managed PR crisis with corporate office, legal team, project team and PR agency. Show less
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K11 ARTUS
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Hong Kong
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Hospitality
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1 - 100 Employee
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Marketing Communications Manager (Secondment basis)
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Apr 2019 - Sep 2019
Served as acting Marketing Communications Manager at the project pre-opening phase on a 5-month secondment basis. Supported the Marketing Department to develop sales kits, key messages, press releases and conducted site tours for media. Worked with the production company and corporate communication team to develop the brand and sales videos. Collaborated with agencies to build the website design, look and feel and overall user experience. Facilitated all media & KOL's photo and video shoot. Co-ordinated with PR agency to organize international media familiarization trips for trial experiences. Developed the department's standard operating procedures and audited service standards across the board prior to the grand opening. Show less
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Self-Employed
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Hong Kong
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Marketing Specialist (Freelancer)
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Nov 2014 - Mar 2015
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JW Marriott Hotel Hong Kong
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Hong Kong
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Hospitality
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1 - 100 Employee
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Communications Manager
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Sep 2011 - Apr 2014
Responsible for media relations, photoshoots, TV/Radio broadcasting, advertising, social media, charity events, bank promotions, develop, prepare and proofread marketing collaterals, formulate strategies, implement and execute PR plan. Worked closely with internal departments, PR agency, printing & production houses to ensure accuracy and quality in line with hotel brand standards. Liaised with media in the F&B and lifestyle sectors, organized PR events & prepare press releases/press kits, active media relations and pitching, brand building within networks for all the food and beverage promotions and chefs' profiles, restaurant renovation projects, and the hotel 25th-anniversary project. Show less
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Food & Beverage-Marketing and Promotions Manager
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Sep 2007 - Aug 2011
Planned, coordinated advertised and executed all food and beverage promotions for seven restaurants. Tasks include: a. e-Marketing (e-News for Food and Beverage promotions)b. Advertising (online and offline)c. In-house promotionsd. Bank credit card joint promotions e. Events, networking f. Created collaterals and monitored photoshoots g. Database management h. Supported In-house loyalty card programme
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Assistant to Director of Food & Beverage
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Oct 2005 - Aug 2007
Supported administrative work for the entire F&B Department, managed VIP dining card programs and all third-party joint promotions.
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Executive Lounge Assistant
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Aug 2004 - Sep 2005
Ensured smooth daily F&B operations at the Executive Lounge and acted as Executive Floor Concierge for VIP guests.
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Japanese Guest Relations Officer
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Aug 2000 - Aug 2004
Coordinated VIP guests' amenities and special requests with relevant departments upon guests' arrival, and translated Japanese and Chinese Guest Satisfaction Surveys into English. Greeted guests upon arrival to ensure a smooth in-room check-in experience.
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JW Marriott Hotel Beijing, China
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Xicheng District, Beijing, China
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Pre-opening of JW Marriott Hotel Beijing (Secondment basis)
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Sep 2007 - Sep 2007
1-month secondment taskforce to help setting up the Food and Beverage office on the administration and pre-opening promotions and marketing projects. 1-month secondment taskforce to help setting up the Food and Beverage office on the administration and pre-opening promotions and marketing projects.
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Renaissance Tianjin TEDA Convention Centre Hotel
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Tianjin, China
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Pre-opening of Renaissance TEDA Hotel (Secondment basis)
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Apr 2004 - Apr 2004
Supported the pre-opening team in the Front Office Department on crafting the standard operations procedures and providing training on front desk operational skills. Supported the pre-opening team in the Front Office Department on crafting the standard operations procedures and providing training on front desk operational skills.
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The Kahala Hotel & Resort
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United States
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Hospitality
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100 - 200 Employee
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Guest Service Agent
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Dec 1997 - Jan 1999
Greeted and welcomed guests at the Front Desk to ensure a smooth check-in experience. Greeted and welcomed guests at the Front Desk to ensure a smooth check-in experience.
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The Kahala Hotel & Resort
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United States
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Hospitality
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100 - 200 Employee
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Internship Trainee
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Jul 1996 - May 1997
Internship in the Front Office, Room Service, Catering and Human Resources Department Internship in the Front Office, Room Service, Catering and Human Resources Department
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Education
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1992 - 1997
University of Hawai‘i - Shidler College of Business
BS, Travel Industry Management -
1999 - 2000
Nanzan University, Nagoya, Japan
Certificate, Japanese Studies (Language and Culture) -
1989 - 1992
Sacred Hearts Academy
High School Diploma -
1995 - 1995
Hokkaido International Foundation
Certificate of Completion, Certificate in Japanese Language
Community
