Experience

SAFERIGHT

• Australia
• Professional Training and Coaching
• 1 - 100 Employee

• Marketing Coordinator

  • Jan 2020 - Present



Adelaide Moulding & Candle Supplies

• Adelaide, Australia

• Marketing Assistant

  • Jun 2019 - Oct 2019

  ● Launched electronic direct mail campaigns through MailChimp in line with product launches ● Created and managed content across Facebook and Instagram channels in relation to new Moulding and/or Candle making workshops ● Planned and managed workshop schedules ● Managed the launch of revamping of new commerce website (Shifting from ZenCart to Woo Commerce) ● Launched electronic direct mail campaigns through MailChimp in line with product launches ● Created and managed content across Facebook and Instagram channels in relation to new Moulding and/or Candle making workshops ● Planned and managed workshop schedules ● Managed the launch of revamping of new commerce website (Shifting from ZenCart to Woo Commerce)



OIB (Oriental Interest Berhad)

• Malaysia
• Real Estate
• 1 - 100 Employee

• Marketing Executive

  • Mar 2018 - May 2018

  ● Created and managed home lifestyle content across digital and website to grow the base for potential leads ● Created content for banners, posters, website assets and social media platforms for a property showroom event for a continuous creative direction flow ● Launched a property showroom event and garnered 5 bookings each valued at RM1,000,000. ● Led media buying initiatives for 2 projects on Facebook Ads Manager ● Created and managed home lifestyle content across digital and website to grow the base for potential leads ● Created content for banners, posters, website assets and social media platforms for a property showroom event for a continuous creative direction flow ● Launched a property showroom event and garnered 5 bookings each valued at RM1,000,000. ● Led media buying initiatives for 2 projects on Facebook Ads Manager



Entropia - Part of Accenture Song

• Malaysia
• Advertising Services
• 1 - 100 Employee

• Manager

  • Sep 2017 - Dec 2017

  ● Account lead for one of the largest Chicken Rice shop chain in Malaysia and digital custodian for the brand cutting across all branded platforms and website.● Correlate marketing goals to digital activations and innovations to drive sales ● Planned and executed festive campaigns tying digital to on-ground activation and ultimately sales for the brand● Created content relevant to the target audience in relation to the food and beverage industry ● Monitored social sentiments of the brand and in charge of planning a response framework for crisis management Show less

• Senior Associate

  • Jun 2016 - Sep 2017

  Account 1: Mountain Dew ● Developed an augmented reality gaming app for the campaign ● Tied marketing goals to digital activations to drive sales across 5 regions in Malaysia● Worked with top level management to outline marketing activities of the year•Sample 360 Facebook Promotional Post Created:http://bit.ly/2CE2wG8 •Promotional Video: https://www.facebook.com/MountainDewMalaysia/videos/1110638329015128/Account 2: AIA Insurance ● Developed digital campaigns with matched marketing objectives and focus of the year. Campaigns include festive campaigns – Deepavali & Chinese New Year● On-Ground Events: AIA Music Run● Mange all digital platforms for AIA Insurance Malaysia ● Created content strategy to target youth and premium affluent target market to drive trial and consideration Show less



Mediabrands

• United States
• Advertising Services
• 700 & Above Employee

• Senior Social Media Specialist

  • Nov 2014 - Jun 2016

  Account: Malaysia Airlines• Project Driver for one of the main campaigns for the Malaysian and Australian market with Tourism Australia - #AussieDreaming and #BestofMalaysia• Actively worked with performance buying team, Reprise Malaysia for media buys across different markets• Utilized social listening tool crisis management and social listening and competitor monitoring• Managed IPG counterparts from Australia and UK for campaign planning andcommunity management• Learnt and used social listening tool for crisis management Account: Nestlé Nestum• Worked as a team to develop a digital brand plan to integrate marketing plans from the client for 2016 in relation to e-Commerce, social content strategy and digital user journey.• Worked closely on partnership integration between Spotify, Ash Be Nimble and K-Fit for a brand integration for 2016.• Worked with internal Creative Directors and production houses to amplify brand messaging via videos to solve underlying brand challenges.Account: Nestlé Bliss• Developed a social content plan for Nestle Bliss’ main project for the year – Projek Bliss Tranformasi Diriku.• Worked with media owners and other media agencies under the client to optimize campaign performance. Show less

• Social Media Specialist

  • Nov 2015 - Dec 2015

  Social Media Specialist Account: Malaysia Airlines • Worked on revamping content strategy and framework flow with segmented target groups in line with the business objective• Regular crisis management and reporting with response matrices aligning and to scale the issue and improve social brand sentiments• Learnt and used social listening tool for crisis management • Managed IPG counterparts from the ASEAN region in line with reports, marketinsights and campaign planning• Managed the Malaysian social community and campaigns• Handled on-ground activations such as Malaysia Airline’s Token of Love in which was planned for a global scale to be adopted in other foreign markets in 2014. Show less



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• Marketing Management Trainee

  • Sep 2013 - Sep 2014

  Trade Marketing Division- Selangor, Malaysia • Project Driver for 2 main Limited Edition Packs for Selangor’s Sales and Distribution Division • Ensured a 70% visibility of BAT’s merchandising unit at area of charge • Actively engage and manage all stakeholders from various levels Research Plannng & Insights Division - Malaysia • Research and analysis on the performance of BAT and competitor products concluded with marketing segmentation solutions catered for a specific segment Special Operation - Indonesia • 1 month in Malang, Indonesia – Handled a specialised project working with British American Tobacco Indonesia on tax stamp recovery Show less



Accenture

• Ireland
• Business Consulting and Services
• 700 & Above Employee

• Intern

  • Jan 2013 - Apr 2013

  • Developed product bundling and marketing strategy for a telecommunication company • Assisted in segmentation of the telecommunication market and developed campaigns • Developed cost cutting solutions in the overall value chain and marketing strategy for an airline company • Developed product bundling and marketing strategy for a telecommunication company • Assisted in segmentation of the telecommunication market and developed campaigns • Developed cost cutting solutions in the overall value chain and marketing strategy for an airline company



PwC

• Professional Services
• 700 & Above Employee

• Intern

  • Dec 2011 - Jan 2012

  Advisory Team • Developed and revamped job descriptions and organizational structure for a construction firm for overall cost reduction • Address human capital needs, staff training and going through summary briefs of job descriptions • Brief assistance on analysis of carbon accumulation of regions in Malaysia in view of Carbon Credit market Advisory Team • Developed and revamped job descriptions and organizational structure for a construction firm for overall cost reduction • Address human capital needs, staff training and going through summary briefs of job descriptions • Brief assistance on analysis of carbon accumulation of regions in Malaysia in view of Carbon Credit market