Felicia Hyde
Senior Writer at Mahalaya- Claim this Profile
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Bio
Credentials
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SEO Certification
HubSpot AcademyApr, 2023- Nov, 2024
Experience
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Mahalaya
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United States
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Newspaper Publishing
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1 - 100 Employee
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Senior Writer
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Jan 2021 - Present
• Contributed to the launch of monthly Filipinx community newspaper, securing the front page of inaugural issue for immigration and incarceration news feature • Crafted long-form articles focused on social justice, education, and arts with remote collaboration with local and international participants, increasing website traffic by 20% in the first three months • Promoted news stories and community information on Instagram, expanding Mahalaya's following to over 1,000 in the first six months and increasing social media engagement by 25% through strategic approaches • Maintains relationships with 20+ key sources across education, activism, art, and politics spheres to stay informed on Filipinx community's needs and interests through cultivation Show less
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Ulta Beauty
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United States
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Retail
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700 & Above Employee
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Beauty Advisor
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Aug 2021 - Present
• Increased sales by cross-selling products and scheduling beauty appointments based on customer interests, resulting in a 50% boost in satisfaction • Signed up 114 customers for the company loyalty program, exceeding the data capture goal by 2% • Train new team members on effective merchandising techniques, resulting in a 30% decrease in setup time • Increased sales by cross-selling products and scheduling beauty appointments based on customer interests, resulting in a 50% boost in satisfaction • Signed up 114 customers for the company loyalty program, exceeding the data capture goal by 2% • Train new team members on effective merchandising techniques, resulting in a 30% decrease in setup time
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Human Rights Campaign
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Political Organizations
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400 - 500 Employee
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Sales Associate and Organization Advocate
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Jun 2018 - Jun 2020
• Educated 150+ customers daily about Human Rights Organization and San Francisco policies, resulting in 20% growth in new members • Increased online engagement by 30% through Instagram marketing campaigns and partnerships with 15+ neighboring businesses • Educated 150+ customers daily about Human Rights Organization and San Francisco policies, resulting in 20% growth in new members • Increased online engagement by 30% through Instagram marketing campaigns and partnerships with 15+ neighboring businesses
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El Tecolote Newspaper
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Contributing Writer
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Apr 2020 - May 2020
SF State’s Journalism 575 Community Media Spring course. Taught by Professor Jon Funabiki, the class is a collaboration with El Tecolote. SF State’s Journalism 575 Community Media Spring course. Taught by Professor Jon Funabiki, the class is a collaboration with El Tecolote.
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Golden Gate Xpress
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United States
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Newspaper Publishing
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1 - 100 Employee
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Jan 2020 - May 2020
• Improved team productivity by 25% with weekly check-ins and task tracking, ensuring timely delivery of high-quality content• Led a team of 8 staff writers in the production of 50+ articles per month, resulting in a 40% increase in readership over a 6-month periodsuggestions.• Achieved a 95% accuracy rate in verifying final copy and section layouts, ensuring that all content aligned with established guidelines
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Aug 2019 - Dec 2019
• Generated 6 front-page feature articles, which contributed to a 30% increase in readership and engagement with occasional contributions to Op-Ed, Health, and Campus Life• Earned "Most Creative Ledes" recognition for dance and theater feature articles, resulting in a 25% rise in social media shares
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SFSU Ethnic Studies Student Resource & Empowerment Organization
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San Francisco, California, United States
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Communications Intern
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Aug 2017 - Dec 2017
• Directed bi-weekly financial literacy and cultural sensitivity workshops for 50+ students and faculty • Assisted 20+ cultural clubs to create relief packages for those affected by natural disasters and holidays • Directed bi-weekly financial literacy and cultural sensitivity workshops for 50+ students and faculty • Assisted 20+ cultural clubs to create relief packages for those affected by natural disasters and holidays
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Education
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San Francisco State University
Bachelor of Arts - BA, Journalism