Experience

ACCA

• United Kingdom
• Accounting
• 700 & Above Employee

• Marketing and Communications Senior Offier

  • Apr 2014 - Present

  1) Responsible for establishing solid relationships between ACCA and its various stakeholders, which include the media, government officials, regulatory bodies, and most of all ACCA members, in the East China region. - Responsible for promoting ACCA R&I series, and organizing Accountancy Futures Forum every year. - Setup social media platform to ensure key corporate messages and CI are timely communicated to all members and internal staff. - Engage senior members through various member events, including professional networking, senior members gathering and so on. - Profile senior members through various media channel. - Organize regular steering committee meetings and prepare the meeting agenda. - Organize member professional networking events for all members in central China region. Explore online course providers for members all around central region. - Initiate new cooperation with various stakeholders in related industries to enrich members’ continuous education and experience with ACCA. - Increase market recognition. 2) Membership Service - Enlarge member pool. - Meet the target of member conversion of central China region. - Establish and maintain close relationship partner organizations in cities of the region including branches of CICPA and regional business associations, and jointly organize events with them to strengthen ACCAs influence. Show less



Eli Lilly and Company

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Regional Marketing

  • Dec 2012 - Jan 2014

  1) Implement professional regional marketing program align with marketing strategy. - Design/implement speaker program, regional sponsorship, booth exhibition and etc.; - Organize programs/events/summits and budget control. Provide analysis report afterwards. 2) Speaker management - Identify regional speaker with brand and sales team; - Regular field visit to ensure speaker engagement. Understand key customer needs and maintain good relationship with KOLs in region; - Continuously improve the capabilities to be the expert for program design and execution to provide more contribution for business. 3) Market analysis - Analyze regional hospital sales & market trend. Cooperate with customers to communicate market and product trends, learn best case from competitors, analyze customer needs and requests in order to identify best event solutions to drive and achieve customer satisfaction and make sure our activities aligned with brand strategy; - Prepare regional market analysis to identify business opportunities and threats; - Act as a bridge between marketing and sales department for communicating, implementing and monitoring of marketing strategies and activities; - Collect and analyze all relevant market (customers, competitors, etc.) information, provide inputs feedback to brand manager for developing national marketing strategies. Support regional sales organization to achieve sales target - Develop regional marketing plan according to regional market situation with clear objectives, goals and KPIs for the marketing activities; - Monitor the sales performance and competitive environment of the region to identify business opportunities and threats in region and develop business plan to realize for supporting achievement of regional sales target; - Manage promotional expenses of regional activities to ensure compliance with annual promotional budgets. Show less