Federico Urdaneta
Vice President & Co-Founder at Revolution Brands- Claim this Profile
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Bio
Experience
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Revolution Brands
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United States
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Consumer Services
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1 - 100 Employee
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Vice President & Co-Founder
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Jun 2021 - Present
Miami, Florida, United States Revolution Brands International is a global designer, manufacturer, marketer, and distributor of recreational electric vehicles, lifestyle products, and mobile connectivity accessories. Revolution Brands International operates as the parent company for a diverse portfolio of well-recognized brands across its core segments that include SimplyEV, House of Lithium and Kimoa – providing consumers with a wide range of high-quality and future-forward products through customer service-focused… Show more Revolution Brands International is a global designer, manufacturer, marketer, and distributor of recreational electric vehicles, lifestyle products, and mobile connectivity accessories. Revolution Brands International operates as the parent company for a diverse portfolio of well-recognized brands across its core segments that include SimplyEV, House of Lithium and Kimoa – providing consumers with a wide range of high-quality and future-forward products through customer service-focused e-commerce and an expanding network of retail locations. Show less
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House Of Lithium
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United States
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Wholesale
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Manager
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Aug 2021 - Present
Miami-Fort Lauderdale Area
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Simply EV
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United States
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Retail Motor Vehicles
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1 - 100 Employee
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Co-Founder at Simply EV
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Feb 2021 - Present
Miami, Florida, United States SimplyEV is the premier one-stop-shop for stylish, eco-conscious mobility and lifestyle accessories, featuring the hottest recreational/commute electric vehicles, equipment and wearable gear. The company is the preferred retailer for sister company, Kimoa, the eyewear and apparel brand created by two-time Formula 1 champion, Fernando Alonso, as well as the exclusive distributor for electric bike manufacturer, House of Lithium. Other featured brands include Segway, Minimotors, Swind Bikes… Show more SimplyEV is the premier one-stop-shop for stylish, eco-conscious mobility and lifestyle accessories, featuring the hottest recreational/commute electric vehicles, equipment and wearable gear. The company is the preferred retailer for sister company, Kimoa, the eyewear and apparel brand created by two-time Formula 1 champion, Fernando Alonso, as well as the exclusive distributor for electric bike manufacturer, House of Lithium. Other featured brands include Segway, Minimotors, Swind Bikes, Switch Motorcycles, Trevor Motorcycles, Radinn, GoPro, Aftershokz and more. Show less
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Blic Holding
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United States
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Venture Capital and Private Equity Principals
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Director
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Oct 2020 - Present
Miami, Florida, United States
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Simply Mac - Apple Premier Partner
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Retail
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100 - 200 Employee
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Director Of Purchasing
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Nov 2019 - Oct 2020
Miami, Florida, United States
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Senior Retail Operations Manager
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Dec 2018 - Nov 2019
Miami/Fort Lauderdale Area Manage overall retail operations and business continuity plan for 16 stores across 3 countries (US, Argentina and Dominican Republic), ensuring the operations meet the sales goals, comply with the marketing guidelines and design kits. -Develop the forecast for the company by each LOB. -Ensure 100% of the stores have 4 weeks of inventory based on the business plan and correct assortment of product to maximize sales. -Guarantee proper display of products, assortment and increase… Show more Manage overall retail operations and business continuity plan for 16 stores across 3 countries (US, Argentina and Dominican Republic), ensuring the operations meet the sales goals, comply with the marketing guidelines and design kits. -Develop the forecast for the company by each LOB. -Ensure 100% of the stores have 4 weeks of inventory based on the business plan and correct assortment of product to maximize sales. -Guarantee proper display of products, assortment and increase product rotation -Work with logistics to ensure timely arrival of products to the stores -Work with country managers and store managers to review merchandising guidelines, maximizing retail space and profitability.
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Apple Product Manager
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Jul 2017 - Dec 2018
Miami/Fort Lauderdale Area Responsible for developing, implementing and maintaining the company product line. Working closely with the areas of marketing, sales and operations to ensure continuity in product offering and company goals. -Achievement of growth objectives including market share, revenue, and profit for all the channels/categories of business -Monitor monthly sales and customer performance to meet internal and external goals -Manage marketing development funds, price protection, spiff and other… Show more Responsible for developing, implementing and maintaining the company product line. Working closely with the areas of marketing, sales and operations to ensure continuity in product offering and company goals. -Achievement of growth objectives including market share, revenue, and profit for all the channels/categories of business -Monitor monthly sales and customer performance to meet internal and external goals -Manage marketing development funds, price protection, spiff and other incentives with vendor and internal teams to increase sales move slow-rotating inventory -Execute market, brand and pricing analysis to assess market competition and ensure products are profitable across the channel -Facilitate inventory turnover and product availability by recommending purchases (forecast) and adjusting inventory levels with purchasing team
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Chief Operations Officer
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Aug 2014 - Mar 2017
Bogotá D.C. Area, Colombia Responsible of the back office operation, manufacturing facility and new projects. -Effective development and launch of the Indigo project which consisted on a new line of business of labels and packaging manufactured in a digital printing press in order to attend small and medium size businesses which required small and custom productions -Increase +100% sell-in -Successfully manage the accounting department to keep the books up to date given they had monthly delays -Change the… Show more Responsible of the back office operation, manufacturing facility and new projects. -Effective development and launch of the Indigo project which consisted on a new line of business of labels and packaging manufactured in a digital printing press in order to attend small and medium size businesses which required small and custom productions -Increase +100% sell-in -Successfully manage the accounting department to keep the books up to date given they had monthly delays -Change the cashflow cycle form negative to positive by successfully managing the AP and AR policy of the company Show less
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Trainee
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Jan 2014 - Jun 2014
Miami/Fort Lauderdale Area Responsible for creating price lists of Contour Cameras and accessories. Support the CEO in sales, stock management and order fulfillment.
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PROCOLOMBIA
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Colombia
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International Affairs
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700 & Above Employee
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Trainee
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Jan 2013 - Jan 2014
Miami/Fort Lauderdale Area Give support to the director of Manufacturing achieving the following: -Effective participation of several Colombian companies in different trade shows around the United States -Lead more than 100 North American buyers to Business Matchmaking forums in Colombia and USA, which generated export opportunities for Colombian companies -Develop a strategy for the 2014 event calendar, including budget, action plans and participation of new trade shows
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Education
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Colegio de Estudios Superiores de Administración
Bachelor of Business Administration (B.B.A.) -
Colegio Anglo Colombiano