Federico Scarpa
Market Manager - Ticino and Romandie at PubliBike SA- Claim this Profile
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French Native or bilingual proficiency
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Italian Native or bilingual proficiency
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English Full professional proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Experience
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PubliBike & Velospot
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Switzerland
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Truck Transportation
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1 - 100 Employee
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Market Manager - Ticino and Romandie
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Jun 2017 - Present
• Regional Management of the Ticino and Romandie ( Nyon Region ) assuring timely respected projects through the coordination of the activities of support functions (site managers, purchasing, customer service, marketing, logistics etc.)• Identification of growth opportunities in terms of products, business models and potential customers • Strategy management of the Ticino aligned with company strategy• Building effective relationships with existing and potential customers (collectivities, companies, retailers etc.) to ensure growth of the sales • Preparing and delivering effective selling presentations• P&L and budget management: assure profitability of new clients and contracts while monitoring ROI, on going sales and potential new sources of business• Marketing: assisting marketing team in translation of website, sales folders and other communication material• Managing and coordinating sponsorship activities for the Ticino
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Internship Product Manager
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Mar 2016 - Aug 2016
• Participation to the product innovation strategy through accurate market analysis• Providing competitors and market reviews and managing cross functional projects• Portfolio management: development of new products, managing of discontinuations• Development of promotional plan and preparation of mass market commercial meeting• Realization of communication material and visuals
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Internship E- marketing & business development
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Mar 2015 - Aug 2015
• Full ownership of the commercial launch strategy on the italian market• Development of the commercial activation• Development of the Italian italian website & online e-commerce platform• Management of the product portfolio, implementation of e-marketing and commercial activations• Management of the digital media strategy (Google Ads, Facebook Ads, search, ...)
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Product Manager Internship
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Jun 2012 - Sep 2012
• Promotion et commercialization of the product portfolio B to C and B to B• Market analysis as well as development of commercial offers and sales forecast • Realization of promotional material (POS animation material, leaflets, sales files etc.)
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Internship Marketing/ Commercial Assistant
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Jul 2011 - Sep 2011
• Organization of marketing/sales events(fairs, expositions ...)• New clients and supplier prospection
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Education
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Université Lumière (Lyon II)
Master of Science 2nd year Economy and Management, specialization Innovation and Intellectual Property -
Università degli Studi di Salerno
Bachelor of Business Administration (B.B.A.), Business Administration & Organization -
Istituto Tecnico/commerciale E. Cenni
A- Level, focus on Economy & Business Law