Federico Rojas
Copywriter/Brand Creative Strategy at 42 Agency- Claim this Profile
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Topline Score
Bio
Michaela Mendes
Federico is an exceptional writer with a focused attention to detail. As the first writer I hired on a large team, Federico set the standard for other writers. He takes great care with research and makes sure he fully understands the message the audience needs to hear before putting pen to paper. He's receptive to feedback and works hard to ensure the final content piece is exceptional.
Airam Liscano
I have enjoyed working with Federico in two companies, adding up to almost 2 years of teamwork. I have been his manager both times and I can say that Federico is not only a dedicated and detailed writer, a focused researcher, and a creative mind who can distill complicated topics and technical product features to create short copies, long forms, and an extended array of diverse assets. Federico is organized and a wonderful mentor to junior writers and content marketers. Any Marketing/Content Team will thrive by having Federico as a part of it. I'd work with him any day at any company.
Michaela Mendes
Federico is an exceptional writer with a focused attention to detail. As the first writer I hired on a large team, Federico set the standard for other writers. He takes great care with research and makes sure he fully understands the message the audience needs to hear before putting pen to paper. He's receptive to feedback and works hard to ensure the final content piece is exceptional.
Airam Liscano
I have enjoyed working with Federico in two companies, adding up to almost 2 years of teamwork. I have been his manager both times and I can say that Federico is not only a dedicated and detailed writer, a focused researcher, and a creative mind who can distill complicated topics and technical product features to create short copies, long forms, and an extended array of diverse assets. Federico is organized and a wonderful mentor to junior writers and content marketers. Any Marketing/Content Team will thrive by having Federico as a part of it. I'd work with him any day at any company.
Michaela Mendes
Federico is an exceptional writer with a focused attention to detail. As the first writer I hired on a large team, Federico set the standard for other writers. He takes great care with research and makes sure he fully understands the message the audience needs to hear before putting pen to paper. He's receptive to feedback and works hard to ensure the final content piece is exceptional.
Airam Liscano
I have enjoyed working with Federico in two companies, adding up to almost 2 years of teamwork. I have been his manager both times and I can say that Federico is not only a dedicated and detailed writer, a focused researcher, and a creative mind who can distill complicated topics and technical product features to create short copies, long forms, and an extended array of diverse assets. Federico is organized and a wonderful mentor to junior writers and content marketers. Any Marketing/Content Team will thrive by having Federico as a part of it. I'd work with him any day at any company.
Michaela Mendes
Federico is an exceptional writer with a focused attention to detail. As the first writer I hired on a large team, Federico set the standard for other writers. He takes great care with research and makes sure he fully understands the message the audience needs to hear before putting pen to paper. He's receptive to feedback and works hard to ensure the final content piece is exceptional.
Airam Liscano
I have enjoyed working with Federico in two companies, adding up to almost 2 years of teamwork. I have been his manager both times and I can say that Federico is not only a dedicated and detailed writer, a focused researcher, and a creative mind who can distill complicated topics and technical product features to create short copies, long forms, and an extended array of diverse assets. Federico is organized and a wonderful mentor to junior writers and content marketers. Any Marketing/Content Team will thrive by having Federico as a part of it. I'd work with him any day at any company.
Credentials
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Inbound Marketing
HubSpot Academy
Experience
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42 Agency
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Canada
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Marketing Services
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1 - 100 Employee
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Copywriter/Brand Creative Strategy
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Apr 2023 - Present
Coordinated creative strategy for B2B SaaS clients with the Creative Director and Demand generation. Wrote copy for Facebook, Google, and LinkedIn ads.Met with clients to help create a messaging strategy, voice, and tone. Coordinated creative strategy for B2B SaaS clients with the Creative Director and Demand generation. Wrote copy for Facebook, Google, and LinkedIn ads.Met with clients to help create a messaging strategy, voice, and tone.
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Ontop
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United States
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Financial Services
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300 - 400 Employee
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Sr. UX Copywriter
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Apr 2023 - Sep 2023
In charge of creating the voice and tone for UX writing, and collaborating with PM and Product Designers to create UX content for the platform, email communications, and tech communications. In charge of creating the voice and tone for UX writing, and collaborating with PM and Product Designers to create UX content for the platform, email communications, and tech communications.
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MetaMap
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United States
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Software Development
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100 - 200 Employee
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Senior Copywriter
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Oct 2022 - Apr 2023
Contributed to grow the company’s name across North America, Latin America, and Africa. Coordinating all written content with the Content Manager and junior writers.In charge of creating a content hub, brand guidelines, and coordinating the translation of content from English, to Spanish, and Portuguese.
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Copywriter
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Oct 2022 - Feb 2023
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G-P
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United States
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Software Development
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700 & Above Employee
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Content Writer
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May 2020 - Sep 2022
As the first content writer in the company’s history, I consistently drove the growth of organic traffic and conversions through SEO-focused content and strategy, and helped to build a global content team. I was part of the company's growth to become the leader in its sector. As the first content writer in the company’s history, I consistently drove the growth of organic traffic and conversions through SEO-focused content and strategy, and helped to build a global content team. I was part of the company's growth to become the leader in its sector.
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Primal Group
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United States
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Investment Management
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1 - 100 Employee
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Senior Copywriter and Communications Coordinator
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Mar 2018 - Nov 2019
Created content that was key for the company to achieve 100% investment in less than two years. This goal was achieved through content for websites, newsletters, marketing materials, and advertising campaigns. Translating all content and putting together communication strategies. Managing social media and promoting the company. Created content that was key for the company to achieve 100% investment in less than two years. This goal was achieved through content for websites, newsletters, marketing materials, and advertising campaigns. Translating all content and putting together communication strategies. Managing social media and promoting the company.
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Capital Media
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Mexico
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Editor/Writer at newspaper The News Mexico
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Mar 2017 - Jan 2018
Writing and editing articles for one of the country's leading English newspapers. Our team helped boost readership by 45%. Writing and editing articles for one of the country's leading English newspapers. Our team helped boost readership by 45%.
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marcus evans Group
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Ireland
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Events Services
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700 & Above Employee
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Marketing North America, Communications
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Nov 2015 - Jun 2016
In charge of research and marketing for Latina and North America. In charge of research and marketing for Latina and North America.
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BBDO Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Copywriter Jr.
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2012 - 2013
In charge of creating content for different advertising campaigns,participating in blogs for advertising. Contributing to on/off page advertising online. I was later made a Jr. Account Executive and was in charge of communication between clients and media. In charge of creating content for different advertising campaigns,participating in blogs for advertising. Contributing to on/off page advertising online. I was later made a Jr. Account Executive and was in charge of communication between clients and media.
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Earlham College
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United States
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Higher Education
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300 - 400 Employee
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The Earlham College Newspaper "The Word"
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Aug 2008 - May 2010
I was a staff writer at Earlham College's newspaper "The Word". I was in charge of writing an article for the weekly edition of the newspaper. I was a staff writer at Earlham College's newspaper "The Word". I was in charge of writing an article for the weekly edition of the newspaper.
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Education
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2010 - 2012
Miami University
Master's degree, Creative Writing -
2006 - 2010
Earlham College
Bachelor's degree, Major Sociology and Anthropology Minor Journalism
Community
