Federico Parrondo
Account Manager - Client Solutions at UTAG- Claim this Profile
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Bio
Credentials
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Teads Ad Manager Certification
TeadsSep, 2019- Oct, 2024 -
Google Ads Search Certification
GoogleJan, 2020- Oct, 2024
Experience
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UTAG
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Argentina
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IT Services and IT Consulting
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Account Manager - Client Solutions
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Apr 2022 - Present
- Leadership & ownership over projects, responsible for achieving overall goals- Detection of strategic & operative needs by clients, and communicating them to the rest of the team- Building and controlling budgets, and responsible over billing related files- Organizing workflows, coordination, and management of both internal and external teams- Generation and leadership over briefing- Leading clients status calls, presentations, and reporting- Keeping internal teams up to date with projects' next steps and feedbacks and sending post meeting recaps- Detecting opportunities for cross selling and upselling- Support in the generation of success stories and commercial proposals
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Project Manager
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Sep 2021 - Apr 2022
- Leadership and responsibility over assigned clients’ strategic management- Ongoing projects ownership- Main point of contact with clients for daily tasks- Leading client calls and post meeting recaps- Supervision of objectives and their fulfillment- Internal teams management: briefing, timelines, and workflows - Calendarization of deliverables and achieving deadlines- Coordination and synergy with different stakeholders involved in projects- Detecting opportunities for improvements- Support in success stories
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Digital Account Executive
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Apr 2020 - Apr 2022
- Development of digital media strategies for multiple platforms, focused on discovering insights.- Designing media plans, flowcharts, and correct benchmarks and KPIs.- Implementation of creative assets on a wide array of channels, including Facebook, Twitter, Programmatic, etc.- Weekly optimization of performance campaigns- Elaboration of reports on different reporting tools- Support on building files related to investment, status and forecasts.- Experience working with international clients such as CONCACAF; Major League Soccer (MLS); Pepsi, Marriott (DART), Gatorade, etc
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Jr. Digital Analyst
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Sep 2019 - Apr 2020
- Development of digital media strategies for multiple platforms, focused on discovering insights.- Designing media plans, flowcharts, and correct benchmarks and KPIs.- Implementation of creative assets on a wide array of channels, including Facebook, Twitter, Programmatic, etc.- Weekly optimization of performance campaigns- Elaboration of reports on different reporting tools- Support on building files related to investment, status and forecasts.- Experience working with international clients such as CONCACAF, Pepsi, Marriott, Gatorade, etc.
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Digital Assistant
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May 2019 - Aug 2019
Support to the Media team in all Paid Media related tasks:- Flowcharts & KPIs- Research- Strategy building- Reporting & Data Analysis
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StarkeLabs
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Argentina
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Think Tanks
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1 - 100 Employee
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Community Manager
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Jun 2018 - Aug 2018
Internship in StarkeLabs, a political communications agency from Argentina. - Calendarization of social media content - Social Media strategy - Writing of articles for multiple blogs and platforms Internship in StarkeLabs, a political communications agency from Argentina. - Calendarization of social media content - Social Media strategy - Writing of articles for multiple blogs and platforms
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Education
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2014 - 2018
Universidad del Salvador
Licenciatura en Publicidad, Licenciatura en Publicidad
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