Experience

Casalist.co (Techstars '23)

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Co-Founder & CEO

  • Aug 2023 - 5 months

  Colombia Casalist leverages AI to transform contacts into business opportunities for high-touch sales professionals, initially focusing on real estate agents.



Pupa

• Colombia
• Real Estate
• 1 - 100 Employee

• Co-Founder

  • Mar 2023 - Aug 2023

  Enhancing banking for real estate in Latam



Boston Consulting Group (BCG)

• United States
• Business Consulting and Services
• 700 & Above Employee

• Consultant

  • Aug 2022 - Mar 2023

  Banking digital transformation



WeWork

• United States
• Real Estate
• 700 & Above Employee

• Senior Lead Strategic Finance

  • Mar 2020 - Aug 2021

  Bogotá, Distrito Capital, Colombia • Participated in the due diligence and underwriting with SoftBank to achieve a joint venture for the operations in LatAm. • Oversaw portfolio management for 104 assets in LatAm to create a rent negotiation strategy, resulting in $26 M savings for 2020 (15% rent reduction). • Leaded the Financial Planning and Analysis for Latin America, coordinating with various teams to create budgets, forecasts, and strategic analyses. • Participated in the ideation and deployment of strategy… Show more • Participated in the due diligence and underwriting with SoftBank to achieve a joint venture for the operations in LatAm. • Oversaw portfolio management for 104 assets in LatAm to create a rent negotiation strategy, resulting in $26 M savings for 2020 (15% rent reduction). • Leaded the Financial Planning and Analysis for Latin America, coordinating with various teams to create budgets, forecasts, and strategic analyses. • Participated in the ideation and deployment of strategy change from a growth to a profit-focused company.

• Strategy Lead

  • Feb 2019 - Mar 2020

  LatAm Project structuring, financial analysis, and negotiation of new locations for WeWork and WeLive in Colombia, Peru, and Central America. • Supervised the underwriting team in LatAm, evaluating 170 assets and expanding WeWork over 100% yearly in LatAm. • Established business framework for WeWork’s expansion in Costa Rica and Panama, assessing the market landscape and product delivery strategy. • Launched a real estate training session for the sales team in LatAm to increase sales… Show more Project structuring, financial analysis, and negotiation of new locations for WeWork and WeLive in Colombia, Peru, and Central America. • Supervised the underwriting team in LatAm, evaluating 170 assets and expanding WeWork over 100% yearly in LatAm. • Established business framework for WeWork’s expansion in Costa Rica and Panama, assessing the market landscape and product delivery strategy. • Launched a real estate training session for the sales team in LatAm to increase sales conversion rate, with the participation of more than 60 employees. • Created a tool for LatAm that compared traditional office leases to WeWork’s memberships, to be later replicated by the US, Europe, and Asia teams. • Adapted the base financial model of WeWork (coworking) and of WeLive (coliving) for LatAm.



Monolith Real Estate

• Colombia
• Real Estate

• Founder

  • Feb 2020 - Jul 2021

  Bogota, D.C., Capital District, Colombia



Grupo Verde SAS

• Colombia
• Architecture and Planning

• Advisor

  • Jan 2017 - Jun 2021

  Bogota, D.C., Capital District, Colombia



Serena del Mar

• Colombia
• Real Estate
• 1 - 100 Employee

• Senior Investment Associate

  • Feb 2018 - Feb 2019

  Colombia Serena del Mar is a real estate project of 1,000 hectares of land in Cartagena, Colombia with a projected development span of 25 years for the construction of more than 7,000,000 sqm of built area in housing, commerce, hospitality, and educational institutions. • Leaded the financial feasibility department to negotiate $50 M loans for 15-month's equivalent expense in urbanism. • Developed a financial georeferenced tool to analyze the progress and future development of 'Serena del… Show more Serena del Mar is a real estate project of 1,000 hectares of land in Cartagena, Colombia with a projected development span of 25 years for the construction of more than 7,000,000 sqm of built area in housing, commerce, hospitality, and educational institutions. • Leaded the financial feasibility department to negotiate $50 M loans for 15-month's equivalent expense in urbanism. • Developed a financial georeferenced tool to analyze the progress and future development of 'Serena del Mar' • Conducted industry research, project valuation, pricing analysis, risk assessment, data structuring and examined return sensitivities to analyze over 20 potential investments leading to investments of over $120M. • Developed a financial model of horizontal property contribution to maintain and replace common use assets for more than 17,000 projected housing units. • Coordinated the implementation of an ERP that resulted in information centralization and increased data analysis efficiency. Show less



Ingeurbe

• Colombia
• Construction
• 100 - 200 Employee

• Business Development Analyst

  • Jul 2015 - Feb 2018

  Colombia Ingeurbe is a top 5 real estate housing developer in Colombia. With over 500 employees, the company delivers more than 2,000 yearly housing units. • Collaborated with the sales team and the construction team to structure more than $350 M in sales of real estate, outpacing the company's 4-year goal in less than 3 years. • Conducted investment analysis to negotiate the acquisition of land plots, fulfilling the company's pipeline goal. • Created a financial model for the whole… Show more Ingeurbe is a top 5 real estate housing developer in Colombia. With over 500 employees, the company delivers more than 2,000 yearly housing units. • Collaborated with the sales team and the construction team to structure more than $350 M in sales of real estate, outpacing the company's 4-year goal in less than 3 years. • Conducted investment analysis to negotiate the acquisition of land plots, fulfilling the company's pipeline goal. • Created a financial model for the whole organization orientated in management by projects to develop strategies for customer acquisition and market expansion. • Partnered with the CEO and Sales team to develop a GIS tool to visualize the market behavior, reducing market research activities by 50%. Show less



BiciSi

• Colombia
• Truck Transportation

• Co-Founder

  • Aug 2014 - Oct 2016

  bogota, colombia BiciSi is an e-commerce store that offered clients custom-made bicycles to promote the use of environmentally-friendly transportation. • Grew sales, achieving an 11% monthly increase in sales over 2 years. • Conducted market opportunity analysis to identify profitable business segments for the bicycle industry; analyzed 1.5k survey responses to identify a digitalization opportunity in an informal market. • Created of a community with more than 30,000 members.



Universidad de Los Andes

• Colombia
• Higher Education
• 700 & Above Employee

• Teaching Assitant - Corporate Finance

  • Jan 2012 - Jun 2012

  Bogota,D.C., Capital District, Colombia • Facilitated a strong learning environment by assisting more than 50 students with producing documents and presentations, building balance sheets, cash flows, income statements, analyzing investment decisions, and working effectively in teams. • Evaluated and graded the students’ performance.