Experience

Horrible Guild

• Italy
• Entertainment Providers
• 1 - 100 Employee

• Head of Entertainment

  • Oct 2020 - Present



Discovery Inc

• United States
• Entertainment
• 700 & Above Employee

• Creative Senior Copywriter

  • Mar 2020 - Sep 2020

  - Copywriting & content writing for all advertising and promotional formats (TV Adv, Branded Content, Digital, Press, PR & Activation, Promos, Radio Promos)- Elaborating communication strategy- Brand positioning & KSP evaluation

• Creative Copywriter

  • Apr 2019 - Mar 2020

  - Copywriting & content writing for all advertising and promotional formats (TV Adv, Branded Content, Digital, Press, PR & Activation, Promos, Radio Promos)- Elaborating communication strategy- Brand positioning & KSP evaluation

• Brand Solutions Copywriter

  • Apr 2014 - Apr 2019

  - Elaborating communication strategy- Brand positioning & KSP evaluation- Copywriting & content writing for all advertising formats (TV Adv, Branded Content, Digital, Press, PR & Activation)- Script writing for TV ADV for a lot of clients, such as Fiat, Ferrero, Bayer, PepsiCo, Mattel, Hasbro, etc.

• BP Coordinator and Media Planning Assistant

  • Sep 2013 - Mar 2014

  - Material request, reception and storage, production plans and retro-timing, internal/external facilities and resources/vendors coordination, down to final delivery and transmission.- Liasing and coordination with Playout and Operations department and activities (live events, technical issues)- Support in producing campaign Media Plans- Management of editors and graphics (placements, production calendar)- Creation, tracking, report and post-analysis of BP schedule and make list. Campaign encoding through IBMS. - Support in budget tracking (On Air and On Line rights, speakers fees, vendors and external resources)- Last file-check to ensure all campaigns are accurate and ready for on air, both from a technical and an editorial point of view.-to support Manager and Agency creatives to brief vendors when needed. Show less



Santa Ragione

• Italy
• Computer Games
• 1 - 100 Employee

• Writer / Narrative Designer

  • Mar 2017 - Apr 2018

  Writer and Narrative Lead for upcoming videogame "Saturnalia". Writer of lore, backstories, mythology, characters, interactions and dialogue. Designer of the players' experience through the game. Coordination with art, audio & programming department. Writer and Narrative Lead for upcoming videogame "Saturnalia". Writer of lore, backstories, mythology, characters, interactions and dialogue. Designer of the players' experience through the game. Coordination with art, audio & programming department.



CIELO TV

• Entertainment Providers
• 1 - 100 Employee

• Media planner

  • Jan 2011 - Aug 2013

  - on air promotion planning, both promos and continuity elements such as Elevators, Squeezes and Live Spots. - Promo and Continuity campaigns encoding through IBMS and Vertigo. Live elements test and check before on air. - Creation of planning support documents, such as monthly and weekly media plan. - Post-analysis and evaluation of promo efficiency through share studies, made with AdvantEdge. - Liasing with Media Management Area and Playout for material disposability and Tx Ready items. - Creation of everyday scheduling playlist through IBMS. Stategic promotion planning of gfx and live elements. Coordination with Sales scheduling team. - Management of live and simulcast events Show less



Mediaset

• Italy
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Stagista di produzione

  • Jun 2010 - Sep 2010