Federico Colombo
Marketing Director at Sinapi LLC- Claim this Profile
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Spanish Native or bilingual proficiency
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Italian Limited working proficiency
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English Full professional proficiency
Topline Score
Bio
Credentials
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DIGITAL STRATEGIES FOR BUSINESS: LEADING THE NEXT-GENERATION ENTERPRISE
Columbia Business SchoolJul, 2021- Oct, 2024
Experience
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Sinapi LLC
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Argentina
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Translation and Localization
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1 - 100 Employee
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Marketing Director
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Jan 2021 - Present
Planning and executing a marketing strategy for the organization and for new and existing services.Overseeing the implementation of the marketing strategy.Developing a brand strategy.Creating and managing a calendar of events such as webinars, conferences and thought leadership contributions.Guiding the day-to-day activities of the marketing team and marketing manager.Continually reviewing changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary.Managing and refining the organization's social media presence.Managing and measuring marketing campaign costs.Reporting on the effectiveness of marketing campaigns using pre-determined KPIs.Utilizing data for marketing campaigns, interrogating the organization's databases and external data. Show less
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Director of Operations
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Jul 2015 - Present
Ensuring that the service meets an appropriate standard. Reporting on the current condition of logistics and deciding on the future course of actions. Monitoring and improving the efficiency of support services.Planning the usage of human resources. Organizing the recruitment and required staff placement. Establishing organizational structures. Delegating tasks and accountabilities. Supervising staff. Monitoring and evaluating performances.Improving operational systems, processes and policies in support of organizations missions.Investigation and determination of the types of tools needed to fulfill the service with quality, and efficient use of the resources.Coordination, managing and monitoring the work of various departments in the organization Show less
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Globant
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Project Manager
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Oct 2014 - Jun 2015
Main point of contact with the client for the project assigned and link between the client and my team.Planning, executing, monitoring and correcting the service delivery when needed. Identifying risks and issues throughout the project cycle.Ensuring quality and commitment in the delivery. Resolving complications to make sure the team meets the deadlines.Being accountable for the engagement to stay on track, while focusing on customer satisfaction and providing valuable insights.Coaching and leading team members, focusing on their strong qualities and areas of improvement. Show less
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Localization Engineer
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Jun 2012 - Oct 2014
System integration testing. Exploration for potential bugs and reporting to development.Bugs investigation and analysis, reported by client. Classification and escalation if needed.Tracking of current processes and assuring delivery date.Server administration, control and reporting.Document management and repository. Tagging and classification.CAT tools administration and support. Including reading and fixing XML files for client tools.Data reports customized by client needs.Direct contact with client via phone and email. Daily meetings.Leading projects, taking ownership, organizing and distributing tasks.Defining workflows and processes to follow in order to achieve a goal. Show less
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TeleTech
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Denmark
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Appliances, Electrical, and Electronics Manufacturing
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Quality Assurance Specialist
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Apr 2008 - Jun 2011
Coaching and training of Tier 1 agents, Supervisors and Senior Supervisors for customer service and technical support.QA for up to 4 or 5 teams, between 50-60 agents each. Providing constant feedback in order to improve quality of the service provided.Calibration meeting leader. Meeting to coach supervisors in order to reach and interpret client's needs.Researching for processes flaws, identification and resolution plans to improve efficiency.
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Tier 2 Technical Service
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Oct 2007 - Apr 2008
Advanced technical support for unsolved problems by Tier 1 agents.Customer contact via telephone and remote desktop control.
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Education
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Columbia Business School
Digital Strategies for Business, Marketing -
Coderhouse
Growth Marketing, Marketing -
University of Cambridge
First Certificate in English -
IATEL Institute
English Language and Literature, General -
Bilingual High School Dante Alighieri
High School