Federico Baraya
Communication Leader at HÁPTICA- Claim this Profile
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Bio
Credentials
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Section4 Certified Viral Growth
Section4Apr, 2022- Nov, 2024
Experience
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HÁPTICA
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Colombia
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Design Services
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1 - 100 Employee
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Communication Leader
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Dec 2019 - Present
Lead the communication and brand team, composed of three people, to position and increase its presence both externally and internally. • Design, implement, and measure internal communication strategies to strengthen employees' relationship with the brand and increase organizational culture indicators. • Create external communication strategies, through social media plans, mailing, product launches, event presence, magazines, and media, to accompany and enhance the sales department's commercial objectives. • Create, launch, and position innovative products aligned with the brand's objectives to increase the organization's services and consumer offerings portfolio. • Organize, design, and communicate corporate events, both internal and external, with the aim of impacting employee and customer engagement. Achievements: • Led the market launch of the first and only Legal Service Design Toolkit in Spanish. The product has been sold throughout Latin America, the United States, and Europe. • Increased the brand's presence on social media by 100% through organic communication strategies. • Lead the project titled "Schizophrenia is not a short story," which resulted in being selected as a speaker at the 2021 Service Design Global Conference held in Copenhagen, Denmark. Show less
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Communication analyst
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Feb 2018 - Nov 2019
• Participate in the consulting teams and lead everything related to the planning, creation, and correction of texts such as copies, landing pages, scripts, speeches, and journey maps. • Collect relevant information for different projects, through user interviews and desk research and turn it into business opportunities for clients. • Implement different design methodologies such as Design Thinking, Service Design, Legal Design, or Future Design as needed by the client. • Train both internal and external individuals through storytelling workshops and creative writing. Achievements: • Worked on and implemented communication plans for companies such as Ab-InBev, Sanofi, AbbVie, Colfondos, Merck, and Adidas. • Wrote an article about the "Schizophrenia is not a short story" project, which was published in the TouchPoint magazine of the Service Design Network. Show less
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EL TIEMPO Casa Editorial
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Colombia
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Newspaper Publishing
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700 & Above Employee
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Periodista
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May 2017 - Nov 2017
Practicante en City TV. Practicante en City TV.
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Education
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2012 - 2017
Pontificia Universidad Javeriana
Comunicador Social, Periodismo -
2019 - 2019
Crehana
Storyteller -
2018 - 2018
Taller de escritura creativa
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