Federica Provaroni

Head of Communication & Marketing Dept at Supernova
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Contact Information
us****@****om
(386) 825-5501
Location
Milan, Lombardy, Italy, IT
Languages
  • English Professional working proficiency
  • French Limited working proficiency
  • Italian Native or bilingual proficiency

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Experience

    • Italy
    • Real Estate
    • 1 - 100 Employee
    • Head of Communication & Marketing Dept
      • Jul 2022 - Present

      Supernova heads the eponymous group which endorses and manages urban regeneration initiatives. It stands out for its distinct attention to the areas where it operates, bringing disused railyards, former industrial sites and historical buildings back to life. The planned initiatives, including La Manifattura Tabacchi Verona and La Necchi in Pavia, cover more than 1.000.000 sqm. Main activities and responsibilities: Drive the company's communication and strategic marketing by developing and managing the image, reputation and recognition of the brand and governance, developing awareness, engagement and penetration in the real estate market, as well as increasing the involvement of stakeholders, such as clients, investors, partners, institutions, communities, opinion leaders. Show less

    • PR&Communications Manager
      • Sep 2021 - Jun 2022

      PR&Communications in Architecture, Design, Contemporary Art, Culture Events. PR&Communications in Architecture, Design, Contemporary Art, Culture Events.

    • Italy
    • Architecture and Planning
    • 100 - 200 Employee
    • Head of Marketing&Communications
      • Feb 2021 - Aug 2021

      The firm is known for its expertise in sustainable architectural design, and it collaborates with SOS - School of Sustainability. Main activities and responsibilities: - Press launch of TECLA, an innovative model of an eco-sustainable 3D printed house with local raw earth, with focus on communication of the sustainability and technology of the project; - Conception and development of national and international events related to the projects followed, such as participation in the Sustainability&Innovation day session at the London Design Biennale and the G20 in Bologna; - Conception, development and coordination of the strategic-operational plan of activities; - Coordination of communication staff, 3 people; - Coordination of the activities of consultants and agencies; - Definition and coordination of digital communication and social media strategy; - Definition and coordination of the budget; - Drafting of press releases; - National and international press relations; - Among the projects: ActionAid Italy's OpenSPACE project against school dropout; Installation for Audi during INTERNI's Designer's Week; new Palazzo Senza Tempo, Peccioli (Pisa); Recovery and expansion of the Federiciana Library, Fano (Pesaro and Urbino); Church of Santa Maria Goretti, Mormanno (Cosenza); TECLA, innovative model of eco-sustainable 3D-printed house made of local raw earth, Massa Lombarda (Ravenna). Show less

    • United Kingdom
    • Architecture and Planning
    • 100 - 200 Employee
    • PR&Communications Manager
      • Jun 2016 - Jan 2021

      The firm was founded in London by Sir David Chipperfield, a master of contemporary architecture. Offices in London, Berlin, Milan and Shanghai contribute to its wide range of architecture, interior and product design projects. Main activities and responsibilities: - Conception, development and coordination of the communication activities of DCA Group in collaboration with the communication managers of the other 3 offices based in London, Berlin, Shanghai; - Coordination of conferences, interviews, photo shoots, ...; - Development and coordination of editorial projects; - Development and coordination of team building events; - Development and coordination of corporate and cultural events, among which: corporate event at the Scuola Grande della Misericordia in Venice, and invitation-only event for the inauguration of the Cavea Arcari space with a live performance by the composer Michael Nyman; - Drafting of corporate texts and press releases; - External relations; - Internal communication; - National and international press relations; - Website content co-coordination; - Among the projects: restoration of Procuratie Vecchie in Venice owned by Generali; The Torlonia Marbles: Collecting Masterpieces exhibition, Rome; Furla Store Concept, Milan; Persol Store Concept, Milan; product design at Milan Furniture Fair; Cavea Arcari event space, Zovencedo (Vicenza); 'DCA Works 2018' exhibition, Basilica Palladiana, Vicenza; SSENSE Montréal multipurpose building; San Michele Island Cemetery extension, Venice; Brioni Flagship Stores, Paris, New York; Valentino Flagship Stores, numerous locations. Show less

    • Italy
    • Higher Education
    • 1 - 100 Employee
    • Teacher
      • Jan 2020 - Jan 2020

      Teaching of modules on communication in contemporary art and architecture, with conception and design of communication materials on a potential National Geographic exhibition as part of the Architecture for Exhibition course. Teaching of modules on communication in contemporary art and architecture, with conception and design of communication materials on a potential National Geographic exhibition as part of the Architecture for Exhibition course.

    • Italy
    • Architecture and Planning
    • 1 - 100 Employee
    • Communications Manager - Italy Pavilion Expo 2015 architectural project
      • Feb 2014 - Dec 2015

      Nemesi&Partners is the winning architectural firm in the international competition for the design of the Italy Pavilion Expo 2015. Main activities and responsibilities: - Conception and development of national and international events, such as conferences on Italy Pavilion Expo 2015 in Brazil, China, Azerbaijan and Russia in cooperation with the government agency ICE and the ministerial body IIC; - Coordination of conferences, interviews, photo shoots, ...; - Coordination of website content; - Development and coordination of the docufilm and book on the Italy Pavilion Expo 2015, the latter published by Skira and edited by Luca Molinari; - Drafting of press releases; - National and international press relations; - Relations with institutions and the main national and corporate pavilions of the Expo 2015 site. Show less

    • Italy
    • Architecture and Planning
    • 1 - 100 Employee
    • Communications Manager
      • Sep 2010 - Oct 2013

      The firm is Massimiliano Fuksas' international architecture, interior and product design studio with offices in Rome, Paris and Shenzhen. Main activities and responsibilities: - Coordination of communication staff, 2 people; - Coordination of national and international exhibitions, events, conferences, interviews, photo shoots, ...; - Development and coordination of editorial projects; - Drafting of press releases; - External Relations; - National and international press relations; - Website content co-coordination; - Among the projects: new EUR Rome Convention Center "The Cloud"; Shenzen Bao'an International Airport, Terminal 3, China; National Archives of France, Paris; Railway Area Redevelopment, Bari, Italy; Georges-Frêche High School, Montpellier, France; Public Service Hall, Tbilisi, Georgia; product design at Salone Internazionale del Mobile, Milan. Show less

    • Press Officer
      • 2008 - 2010

      - Among the projects: - Opening of the 12ᵃ International Architecture Exhibition "People meet in architecture" directed by KazuyoSejima. - RomaArt2Nights" event, a collective opening of contemporary art galleries and foundations with the MACRO and MAXXI museums. - Urban design project 'Absolut Wallpaper' by Absolut Company. Artists: Ozmo, Italian street-artist and Ron English, American popsurrealist. - Theatre performance 'La Buona Novella'. The show was recognised as a 2009 Special Project by the Ministry of Culture and produced with the support of the De André Foundation. In the cast: Stefano Benni, Mario Brunello, Vinicio Capossela, Chiara Caselli. - Enel Contemporanea, a series of contemporary art installations by Enel SpA curated by Francesco Bonami. Works: "La casa delle farfalle" installation by Bik Van derPol for the inauguration of the new MACRO Museum designed by Odile Decq; "Frontier" video installation by Doug Aitken at the Isola Tiberina; performance by Avaf at the Area Sacra di Largo Argentina; "The Waiting Room" permanent installation by Jeffrey Inaba at the Policlinico Umberto I. - RomaEuropa Festival, one of the leading international festivals dedicated to contemporary arts. Chaired by Monique Veute, it consists of a programme of dance, music, theatre, visual arts. Show less

    • Italy
    • Museums, Historical Sites, and Zoos
    • 1 - 100 Employee
    • Communications Manager
      • Mar 2007 - Aug 2008

      MACRO is the public Museum of Contemporary Art in Rome, which has two locations. During the period under review it was directed by Danilo Eccher. Main activities and responsibilities: - Coordination of communication staff, 2 people; - Developement and coordination of communication materials; - Drafting of press releases; - External relations; - National and international press relations; - Organization of press conferences; - Exhibitions and events: Inauguration of the MACRO Testaccio; group exhibitions Into me/Out of me, La città che sale. We try to build the future; solo exhibitions by Ghada Amer, Paolo Canevari, Atelier Van Lieshout, Giuseppe Gallo, Avish Khebrehzadeh, Nahum Tevet, AES+F, Gregor Schneider, Paolo Chiasera, Ernesto Neto, Sean Scully. Show less

  • ReggioParma Festival
    • Parma, Reggio Emilia
    • Marketing Communications Coordinator
      • Jan 2005 - Mar 2006

      The ReggioParma Festival was established by the Ministry of Culture with five sections - opera, contemporary dance, jazz, cinema, theatre - directed by local cultural institutions. Main activities and responsibilities: - Budget management; - Coordination of communication materials; - Coordination of direct marketing activities by Poste Italiane group; - Coordination of media and advertising plans by Asset Media and Gorla&Adpress agencies; - Coordination of website contents; - Strategic-operational planning of communication activities at the national level. Show less

Education

  • Sapienza Università di Roma
    Master's degree, Communication Sciences
    1998 - 2003

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