Experience

ASSOPELLETTIERI

• Italy
• Industry Associations
• 1 - 100 Employee

• Marketing and Communication Manager

  • Apr 2019 - Present



MIPEL

• Italy
• Apparel & Fashion
• 1 - 100 Employee

• Marketing and Communication Manager

  • Apr 2019 - Present

  MIPEL is the most important international B-to-B event in the world dedicated to leather goods and fashion accessories. It takes place twice a year, in February and September, at FieraMilano-Rho, Milan.A prestigious showcase for companies in the sector, MIPEL offers participating brands a strategic opportunity to meet international buyers, employees and international press. MIPEL is the most important international B-to-B event in the world dedicated to leather goods and fashion accessories. It takes place twice a year, in February and September, at FieraMilano-Rho, Milan.A prestigious showcase for companies in the sector, MIPEL offers participating brands a strategic opportunity to meet international buyers, employees and international press.



PIANOFORTE GROUP

• Italy
• Retail
• 1 - 100 Employee

• International Marketing and Communication Manager

  • Aug 2017 - Mar 2019



Kuvera S.p.A. (Carpisa)

• Italy
• Retail
• 300 - 400 Employee

• YAMAMAY & CARPISA International Marketing & Communication Manager

  • Jul 2016 - Mar 2019



Yamamay

• Italy
• Retail Apparel and Fashion
• 400 - 500 Employee

• YAMAMAY International Marketing & Communication Manager

  • Dec 2010 - Mar 2019

  • Responsible for the developing and promotion of the brand in more than 35 Countries;• Coordination and managing of the international marketing and communication team;• Pr activities and local pr agency coordination; • Events and contests organization;• New openings events organization;• Responsible for the NAOMI CAMPBELL project (licensing + testimonial project);• Responsible for the YAMAMAY FOR MISS UNIVERSE PROJECT;• Managing international marketing and communication budget;• Media planning: magazines, newspaper, outdoor, radio, tv, web, digital, social etc..;• Budget planning;• Evaluation of promotional marketing projects;• Negotiation of activities with local partners;• Creation and discussion of company presentations, showroom and press day organization;• Licensing activities;• Realization and creation of the advertising material: photo shoots, catalogues, advertising pages, look book, flyers etc..• Shooting organization;• Promoting and coordinating co-marketing activities;• Marketing and Communication orders administration through the IT system SAP.



HUGO BOSS

• Germany
• Retail Apparel and Fashion
• 700 & Above Employee

• Marketing&Communication Assistant / Showroom Sales Representative

  • Jun 2009 - Dec 2010

  Marketing&Communication Assistant▪ Management of the means of communication and development for brand visibility, building of brand awareness.▪ Supported CRM activities and pricing analysis;▪ Assisted Marketing and Communication Manager with ordinary and extraordinary activities;▪ Event organization;▪ Projects of partnership and co-marketing with company such as Procter&Gamble, Mercedes Benz, Mc Laren, Safilo, Lorenz.▪ Assisted and supported the sales campaigns;▪ Managed, allocated and distributed Marketing Material to over 300 clients all over Italy.•Organized a collaborative event with Mercedes Italy for 1500 guests in the Mercedes showroom to launch of the SLS Class.•Planned and participated to a 4 days relationship building event in Naples with the Hugo Boss Sailing Boat for press and top wholesale customers: the goal was gain visibility for the brand, building brand image. •Planned an exclusive event with Lewis Hamilton (cooperation with Mc Laren) in the Milano store for 300 guests. Showroom Sales Representative FW10 e SS11▪ Responsible for BOSS Black, BOSS Orange and BOSS Green lines;▪ Visual Merchandiser for showroom set up;▪ Developed a persuasive selling attitude that exceeded the individual benchmark; ▪ Acquired a thorough knowledge of the IT system SAP;▪ Implemented and administered client performance reports;▪ Ensured continuous client relationship management.