Responsabile Digital Marketing

• Dec 2021 - Present

Mi piace l’idea di contribuire a creare la brand identity del punto di riferimento per il territorio regionale dove scoprire, apprendere, sperimentare le opportunità offerte dalla digitalizzazione. Opificio Innova crea soluzioni innovative nei settori della cultura, dell’arte, dell’educazione, della ricerca, della formazione, dell’impresa e sono felice di far parte del team! Mi piace l’idea di contribuire a creare la brand identity del punto di riferimento per il territorio regionale dove scoprire, apprendere, sperimentare le opportunità offerte dalla digitalizzazione. Opificio Innova crea soluzioni innovative nei settori della cultura, dell’arte, dell’educazione, della ricerca, della formazione, dell’impresa e sono felice di far parte del team!

Marketing Strategist and Communication Expert

• Dec 2021 - Present

Digital Marketing Manager at Green&Heath

• Jan 2020 - Nov 2021

Marketing Manager

• Jan 2019 - Nov 2021

Marketing Strategist

• Sep 2018 - Mar 2019

•Content Creation (video/photos/ copy) •Facebook and Instagram Management •Data Analysis and Reports •Competitors and Market research •Influencers Management •Facebook Advertising •Branding Consultant •Content Creation (video/photos/ copy) •Facebook and Instagram Management •Data Analysis and Reports •Competitors and Market research •Influencers Management •Facebook Advertising •Branding Consultant

Social Media Manager

• Sep 2018 - Dec 2018

The Go Gets are a 60’s gogo dance performance group in Bristol, UK. •Content creator and Supervisor •Facebook and Instagram Management •Digital Marketing Strategy •Event Marketing •Facebook and Instagram Strategy, responsible for the growth •Brand image consultant •Social Media Strategy •Logo Designer •Branding Design •Competitors analysis and market research for placement The Go Gets are a 60’s gogo dance performance group in Bristol, UK. •Content creator and Supervisor •Facebook and Instagram Management •Digital Marketing Strategy •Event Marketing •Facebook and Instagram Strategy, responsible for the growth •Brand image consultant •Social Media Strategy •Logo Designer •Branding Design •Competitors analysis and market research for placement

Digital Marketing Assistant/ Social Media Manager

• Aug 2017 - Dec 2018

Social Media Strategist and Training Manager

• Apr 2016 - Jun 2017

I was the Communications Specialist, I've gained experience in developing audience-focused strategies across all channels, including offline, digital and social media platforms. Some of my key responsibilities were: • Track record of designing and implementing creative social media solutions – including digital marketing and low/no-cost campaigning; • Being an expert and explain to the Manager and The bosses how social media and digital channels are developing and where online conversations would have been heading in the future; • Create and improve effective digital and multi-media content suitable for use across a range of digital channels and a variety of audiences; • Excellent written and verbal communication skills able to adapt to different audiences and to produce optimised content for digital channels; • Clarity of argument and concise writing skills • Experience as a supportive manager and leader: I also was a referral point for all the members of staff, helping and supporting them with proper training on-site. Show less

Social media marketing Assistant, Digital Marketing Apprenticeship

• Feb 2015 - Mar 2016

I've gained experience as Social Media Marketing Strategist and Digital Marketing Assistant during the Apprenticeship at I2mFactory. Some of my key responsibilities were: -Update and maintain social media platforms; -Monitor Facebook, Twitter, Instagram social media profiles, develop creative content and content calendar for various social media channels; -Drive education and action through the rich targeting and re-targeting capabilities of Facebook and Twitter to drive participation; -Implement overall digital marketing strategy; -Actively partner with cross-functional teams including brand marketing and IT support; -Establish and maintain a consistent brand image throughout all digital marketing initiatives across web, mobile, email, and social owned properties; -Targeting strategy: gather all the customer information through social media channels and existing customer base and use it to develop a strong strategy based on their needs, interests, desires always respecting and keeping in mind the mission of the agency and the business goals; -Collaborate cross-functionally to develop a consistent online customer experience and identify new opportunities to increase conversion and cultivate improved relationships with the audience; -Identify and develop new opportunities to drive traffic, increase reach, acquire new customers; -Collaborate cross-functionally to plan, develop and deliver dynamic, world-class content; -Collaborate with the digital marketing team members to develop and manage digital marketing campaigns including email, paid search, SEO, display, mobile and social; -Track performance of digital marketing campaigns and KPIs. Evaluate market research and test results to adjust digital marketing strategies to meet changing market and competitive conditions. Provide campaign reporting using Facebook and Twitter insights and Google Analytics tools; -Analyze and measure business impact for brand awareness, conversion and loyalty. Show less

Copywriter and Social Media Marketing Assistant

• Feb 2014 - Mar 2015

I've been a Copywriter and Managed the Social Media Channels of Openmag for 1 year and 2 months I think. Some of my key responsibilities were: -write engaging and high-quality content for a variety of purposes, including website articles and social posts using SEO optimization techniques; -research new content ideas for the website and social media platforms, keeping up to date with industry news and daily trends; -uploading all content to the website via the in-house Content Management System, Wordpress platform; -optimising the website, including meta titles, descriptions, keywords and back links; -oversee website analytics, rankings and SEO; -Scheduling and Managing the social media accounts including Twitter, Facebook, Instagram and Google+; -actively look for new and innovative ways to improve the magazine's digital marketing; Show less

Copywriter

• Sep 2013 - Jan 2014

As Copywriter for Net1News I used to: -Write scripts for videos; -write articles following SEO logics; -use Social Media channels and profiles to amplify content and to create engagement with the magazine's audience; -research and develop new topic ideas, to write about; -improve the magazine's communication strategy; -develop every time an highly engaging content; -continuously scan for innovative uses of communications in other competitive sectors and learn about how to use them for our own advantage; Show less