Federica Ficarelli
E-commerce manager at Miniox (Colorsquare.eu)- Claim this Profile
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Italian Native or bilingual proficiency
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English Professional working proficiency
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French Professional working proficiency
Topline Score
Bio
Credentials
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Google Ads Search Certification
SkillshopFeb, 2023- Sep, 2024
Experience
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E-commerce manager
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Jun 2019 - Present
-E-commerce Management (Magento 2 | Adeo | Amazon) : Day-to-day website management (Check bugs and clients journey, products category management, cross-selling, import new products); Coordination of the e-commerce's operational team (3 pp); Provide e-commerce growth following the news trends (developing automatization/flows creation), KPI tracking (Data Studio); Follow the results of SEA's campaign and improve SEO; Interact with the IT team for bugs and improving functionalities (via Jira-Agile); Reporting to the board on different KPI and Business goals; Developing the business via other marketplaces/digital selling platforms; -Digital marketing communication : Creation, set-up, and follow-up of paid media digital campaigns (Meta suite); Follow with the external agency Google Ads's campaigns; Content creation and relationship with the brands we're selling; Creation and after-send analysis of newsletters; -Little plus : Helping with physical stores marketing and communication (printed and media); Show less
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PROMOTEX INTERNATIONAL
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United Kingdom
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Community Manager
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Feb 2016 - Jun 2019
- Create the new e-shop logistic and marketing strategy. - Maintain contacts with press and bloggers. - Facebook communication (strategy, ads, targeting, graphics support). - Organizing shooting, pictures for social medias and ecommerce. - Networking online and off line. - Create the new e-shop logistic and marketing strategy. - Maintain contacts with press and bloggers. - Facebook communication (strategy, ads, targeting, graphics support). - Organizing shooting, pictures for social medias and ecommerce. - Networking online and off line.
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Kaszer International
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Belgium
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Wholesale
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Graphic Designer
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Feb 2015 - Aug 2015
Responsible for the leather goods lines Responsible for the relations with suppliers Graphics & Communication Responsible for the leather goods lines Responsible for the relations with suppliers Graphics & Communication
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co-founder \ marketing manager
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Apr 2012 - Jul 2013
_ Management of the brand and the company _Follow the production and relationship with suppliers _Use of the main web channels to focus people around our comunity _Organization of event _Trends research _ Management of the brand and the company _Follow the production and relationship with suppliers _Use of the main web channels to focus people around our comunity _Organization of event _Trends research
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Y-dress?
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Spain
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Collaborator
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Mar 2013 - Jun 2013
Communication, Events, Press relationship, Window dresser, Retail, Graphics Communication, Events, Press relationship, Window dresser, Retail, Graphics
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Collaborator
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Nov 2010 - Jan 2011
- Following the sample's development of winter outerwear for D&G Junior, Dolce&Gabbana Woman, Prada Man, Massimo Dutti Man, from fabric's choice to finished garment. - Coordinating the stylistic choice of brand with the work of designers e seamstress. - Drafting the technical specifications of the products. - Arranging for deliveries. - Following the sample's development of winter outerwear for D&G Junior, Dolce&Gabbana Woman, Prada Man, Massimo Dutti Man, from fabric's choice to finished garment. - Coordinating the stylistic choice of brand with the work of designers e seamstress. - Drafting the technical specifications of the products. - Arranging for deliveries.
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Education
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2008 - 2011
Università degli Studi di Firenze
MA, Marketing, Managemet, Event Organization, Texile and fashion technology -
2004 - 2008
Università di Bologna
BA, Art History, Contemporary Art, Architecture, Methodology of critical, Film History -
1999 - 2004
Istituto Professionale Grafico "L.Enaudi" Grosseto
High school degree, Graphic Design, Advertising & Communication, Technical Drawing, Computer graphics, Photography
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