Federica Abbinante
Content Marketing Manager at Cleafy- Claim this Profile
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Bio
Experience
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Cleafy
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Italy
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Computer and Network Security
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1 - 100 Employee
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Content Marketing Manager
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Sep 2021 - Present
Developing the Cleafy (part of Moviri Group) Inbound Marketing strategy through Content Marketing: • Plan, manage and execute the editorial plan for digital channels; • Responsible for the creation, management and optimization of the company's blog; • Write engaging and SEO effective articles, in collaboration with Tech, Product and Sales experts; • Produce content such as white papers, press releases, sales collateral materials, events materials, DEMS, website pages, in collaboration with the graphic designer; • Monitor and analyse the KPIs to improve content production and distribution; • Ensure the maximum content exposure via internal and external distribution channels; • Manage internal and external professionals contributing to content creation. Show less
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ContentWise
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Italy
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Software Development
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1 - 100 Employee
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Content Marketing Consultant
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Nov 2022 - May 2023
Support the Contentwise (part of Moviri Group) Marketing team with Content Marketing to increase the Fashion business segment's commercial development. • Design the Content Marketing strategy; • Support strategic decisions for positioning, offering ad messaging; • Develop and ensure the implementation of the Content Marketing plan; • Project management for website update and improvement; • Copywriting for website, blog articles and sales collaterals. Support the Contentwise (part of Moviri Group) Marketing team with Content Marketing to increase the Fashion business segment's commercial development. • Design the Content Marketing strategy; • Support strategic decisions for positioning, offering ad messaging; • Develop and ensure the implementation of the Content Marketing plan; • Project management for website update and improvement; • Copywriting for website, blog articles and sales collaterals.
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Joule Assets
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United States
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Renewables & Environment
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1 - 100 Employee
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Digital Marketing and Communications Officer
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Jun 2018 - Sep 2021
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Solvay
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Belgium
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Chemical Manufacturing
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700 & Above Employee
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Technical Marketing Assistant
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Jul 2017 - Jun 2018
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Português et Cetera - Institute of Portuguese Language and Culture
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Portugal
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Higher Education
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1 - 100 Employee
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Digital Marketing and Communications Intern
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Oct 2016 - Jan 2017
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Education
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Università Commerciale 'Luigi Bocconi'
Bachelor's Degree in Economics and Management for Art Culture and Communication -
Talent Garden Innovation School
Master part-time, Content Strategy -
Università Commerciale 'Luigi Bocconi'
Master's Degree in Marketing Management -
Solvay Brussels School
Exchange program, Marketing