Federica Abbinante

Content Marketing Manager at Cleafy
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Contact Information
us****@****om
(386) 825-5501
Location
Milan, Lombardy, Italy, IT

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Experience

    • Italy
    • Computer and Network Security
    • 1 - 100 Employee
    • Content Marketing Manager
      • Sep 2021 - Present

      Developing the Cleafy (part of Moviri Group) Inbound Marketing strategy through Content Marketing: • Plan, manage and execute the editorial plan for digital channels; • Responsible for the creation, management and optimization of the company's blog; • Write engaging and SEO effective articles, in collaboration with Tech, Product and Sales experts; • Produce content such as white papers, press releases, sales collateral materials, events materials, DEMS, website pages, in collaboration with the graphic designer; • Monitor and analyse the KPIs to improve content production and distribution; • Ensure the maximum content exposure via internal and external distribution channels; • Manage internal and external professionals contributing to content creation. Show less

    • Italy
    • Software Development
    • 1 - 100 Employee
    • Content Marketing Consultant
      • Nov 2022 - May 2023

      Support the Contentwise (part of Moviri Group) Marketing team with Content Marketing to increase the Fashion business segment's commercial development. • Design the Content Marketing strategy; • Support strategic decisions for positioning, offering ad messaging; • Develop and ensure the implementation of the Content Marketing plan; • Project management for website update and improvement; • Copywriting for website, blog articles and sales collaterals. Support the Contentwise (part of Moviri Group) Marketing team with Content Marketing to increase the Fashion business segment's commercial development. • Design the Content Marketing strategy; • Support strategic decisions for positioning, offering ad messaging; • Develop and ensure the implementation of the Content Marketing plan; • Project management for website update and improvement; • Copywriting for website, blog articles and sales collaterals.

    • United States
    • Renewables & Environment
    • 1 - 100 Employee
    • Digital Marketing and Communications Officer
      • Jun 2018 - Sep 2021

    • Belgium
    • Chemical Manufacturing
    • 700 & Above Employee
    • Technical Marketing Assistant
      • Jul 2017 - Jun 2018

    • Digital Marketing and Communications Intern
      • Oct 2016 - Jan 2017

Education

  • Università Commerciale 'Luigi Bocconi'
    Bachelor's Degree in Economics and Management for Art Culture and Communication
    2012 - 2015
  • Talent Garden Innovation School
    Master part-time, Content Strategy
    2023 - 2023
  • Università Commerciale 'Luigi Bocconi'
    Master's Degree in Marketing Management
    2015 - 2017
  • Solvay Brussels School
    Exchange program, Marketing
    2017 - 2017

Community

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