Experience

Crane USA

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Brand and merchandising Manager

  • Mar 2017 - Present

  Successfully achieved market leader position for humidifier product in Indonesia, sold ~15,000 units in 2019. Increased brand awareness and led Crane USA product sales growth by 80% per year. Reached double income during the pandemic period, from less than 80mio sales per month to more than 280mio per month. -Plan, develop, create, concepting marketing events for Crane Indonesia -Maintain and control social media activities -Manage social media accounts -Build relationship with CCB and Panin Bank for B2B program -Increase the number of sales each month -Tracking competitor activities -Assist in monitoring product distribution and consumer reactions -Build a good relations with top e-commerce in Indonesia -Analizing the success of marketing campaign -Supervising advertising to maintain consistency in branding -Build a good relations with Resellers -Involve in pitching for new clients such as Ranch Market, Century, and Yogya Dept Store -Build Partnership with Go-Points and Go Deals -Together with Blibli.com create marketing campaign video Show less



okiedog ltd.

• Greater Jakarta Area, Indonesia

• Digital Marketing Manager

  • Dec 2014 - Feb 2017

  -Created event for Launching the New Tiny Treasures products in Jakarta and Surabaya -Together with ELC and Mothercare team, managed marketing activities in store for brand Wildpack -Created content for brand promotion digitally or print -Created content for brand engagement posts and social media content asset -Maintained the quality of brand -Tracked competitor activities -Participated in exhibitions, created designs for exhibition needs -Managed Back End Website for Okiedog.co.id and Tosyen.com -Maintained Marketplaces activities -Involved in pitching for new clients -Maintained and controled social media activities -Monitored product distribution and consumer reactions Show less



VML

• United States
• Advertising Services
• 700 & Above Employee

• Interactive Designer

  • Jun 2014 - Nov 2014

  Created content for brand engagement posts and social media content asset. Accounts : Aqua, Adidas, VIT, Prudential, Chaching, and Mizone Created content for brand engagement posts and social media content asset. Accounts : Aqua, Adidas, VIT, Prudential, Chaching, and Mizone



VOW Entertainment

• Greater Jakarta Area, Indonesia

• Freelancer Graphic Designer

  • Aug 2013 - Sep 2014

  Created website interface layout, namecard, and logo design. Created website interface layout, namecard, and logo design.



PT Triyasa Nagamasfarma

• jakarta

• Freelancer Graphic Designer

  • Dec 2013 - Mar 2014

  Provided solutions for pharmaceuticals brochure redesign. The product was MamiVit1 and MamiVit2. Provided solutions for pharmaceuticals brochure redesign. The product was MamiVit1 and MamiVit2.