Franco Franzese
Art Director at Tanen Directed Advertising- Claim this Profile
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Italian -
Topline Score
Bio
Experience
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Tanen Directed Advertising
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United States
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Advertising Services
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1 - 100 Employee
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Art Director
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Jan 2010 - Present
As an Art Directed at TDA I am responsible for the creative development of client projects. Developing a brand identity and guidelines, when not provided by the client. Design marketing materials; Envelopes, Letters, Applications, Brochures, Pamphlets, Self-mailers, Invitations, Micro-sites, Landing Pages, Interactive PDFs, Flash Banners, Websites, Sales Collateral, Signage, Point of Sales, Advertisements and Internal Brand communications. I am also responsible for the pre-press set up of files and also over-seeing the printing process to ensure that the project is pristine from the developmental stage through to completion.
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FDF Design
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Belgium
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Design
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1 - 100 Employee
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Founder / Creator
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2003 - 2010
Everything Everything
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Prudential Financial
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United States
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Financial Services
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700 & Above Employee
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Graphic Design Manager
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Aug 2007 - Aug 2009
Recruited by Creative Director to facilitate the design of all core marketing literature into a uniform campaign for Prudential Annuities. Development of corporate presentation and templates for all marketing purposes including the National Sales meeting. Implementing and approving print standards and guidelines for Prudential’s marketing material. Administrate and design the continuation of revision of core literature, including the creation of templates, setting character and type styles, creating swatch libraries, and designing graphic elements and logos. My managerial duties included: continuous research in sustainable marketing materials and the instruction and continuing education (of junior designers and colleagues in collaborative divisions across Prudential) of Adobe’s Creative Suite.
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Americo Group
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Graphic Designer
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Jul 2003 - Jul 2007
Collaborated with the President of AmeriCo, the Director of Marketing and Creative Director to develop stimulating designs for both the company and it’s clients. Design marketing material for AmeriCo’s brands. Convert printed material to digital and interactive designs for internet and e-mail purposes. Develop new concept and identities for existing brands in addition to the creation of new concepts. Create sustainable packaging and campaigns for AmeriCo’s clients and vendors. Communicate with outsourced vendors—typically in China—to oversee the production of printed materials, including: print quality, color standards, size and durability. Develop sales boards and presentations for both corporate and private brands. Directed and photograph model castings for trade publication advertisements.
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Education
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Central Connecticut State University
BA, Graphic Information Design -
Shelton High School