Head of Design

• Jan 2023 - Present

UX Design Master Professor

• Apr 2022 - Present

Digital Design Manager

• Oct 2019 - Dec 2022

At EY, I'm part of the Experience Design Studio; we work across public and private sectors, helping company or institutions defining new experiences, designing new processes and delivering innovative products or services that meet and exceed users expectations. In particular, my work is focused on understanding how technology and digital services are capable of creating meaningful experiences for users, delivering exceptional and effective solutions. In each project I'm involved, I guide the design process through the differente phases, starting from the ideation till the final delivery. I have a solid background thanks to the wide variety of projects I worked on based on different industries (e.g. Media, Telco, Insurance, Bank, Entertainment and Events) and geographical areas.As a Digital Design Manager, I'm in charge of:- constantly monitoring trends and new technologies;- envisioning future scenarios;- developing new solutions that are capable of anticipating client's needs and expectations;- supporting company and institutions in the development of future-proof ideas and solutions;- researching and analysing data to guide design solutions;- organising co-design activities to better involve stakeholders and facilitate the creation of innovative ideas;- designing and implementing UX / UI for mobile app and responsive websites;- designing customer journeys and user experience with an omnichannel approach;- creating all the deliverables required for the final development of digital solutions;- defining and developing Design System with a global ecosystem approach;- evaluating effectiveness of solutions through user's involvement- evaluating and defining future improvements for already existing products and services. Show less

Senior UX and Strategy Designer

• Jun 2018 - Sep 2019

UI/UX Designer

• Apr 2017 - Jun 2018

At Technogym, I was a member of the Design Team inside mywellness Digital Area. In particular I worked on mywellness ecosystem, an immersive wellness experience that through training services and the connection with Technogym products helps the user to achieve his goals in an easy and engaging way. As a digital designer, I was in charge of: - analyzing and understanding market and user feedback; - leading the design and development process in order to meet market needs and enduser expectations; - improving existing apps through an agile development process; - supporting the development of new Technogym digital products and services; - making user interaction as simple and efficient as possible; - creating interfaces that facilitates the execution of a task and continuously surprise and delight the user; - developing a modern visual asset consistent with the brand identity; - researching new technologies and trends that can enhance user experience through mywellness ecosystem; - supporting developers creating flows, guidelines, assets during sprints; - developing custom proposals for B2B market (e.g. My Virgin Active, Dubai Fitness Challenge); - developing Apple Watch Apps in partnership with Apple. Moreover, thanks to my designer point of view and my passion for athletic performance I was regularly involved in testing new products and services in order to provide constructive feedbacks and useful suggestions. Show less

UI/UX Designer

• Feb 2013 - Apr 2017

At Applix, I was part of the UX/UI Design Team and I had the opportunity to work on a wide variety of projects for different industries. In each project I worked on, I had the opportunity to give my contribute inall the phases, stating from the discovery and envisioning phase till the delivery and final submission phase. As a UX/UI designer, I was in charge of: - designing user experience for digital touchpoints with a ominchannel perspective; - designing user interface for responsive websites, mobile apps and other digital touchpoints according to project scope; - creating hi-fi prototype for testing advanced user interactions; - creating information architecture, wireframes and lo-fi prototype; - performing user testing session to collect user feedbacks starting from the early phases of the project; - collecting and analyzing qualitative and quantitative data to define project vision; - supporting the creation of customer journeys and service blueprints; - constantly monitoring new trends and technologies to create new opportunities; - creating all the graphical assets required for front-end development. Main projects followed: Allianz Controllo RCA, Bonus Drive, MyAllianz, RCi Banque, Skira website, Vodafone Calcio (iOS and Android App), H3G top up via mobile for Area Clienti 3, Mondadori (iOS and Android) Interni for Fuorisalone Milan, Paris, NY, Primeur (iOS and Android App), Dove Conviene (Windows Phone and Android App), RCS Opera Omnia, SKY Italia m-site. Show less

Consumer Insight Intern

• Feb 2012 - Jun 2012

At Nokia gate5 GmbH, I completed an internship in the Consumer Insight Team which is part of the Location & Commerce business Unit. The company's Location & Commerce business, including NAVTEQ Maps products, the Nokia Location Platform as well as Nokia Maps aims to build and monetize unique location experiences for great mobile products, as well as the navigation industry, the automotive market and government and business solutions. During the internship I worked on the following topics: Team Brand Campaign - in charge of translating a conceptual framework into visual collaterals - Defined the communication scope - internal communication of the services offered by Consumer Insight Team and the key research findings. - Created paper based collaterals for a "Fresh Milk" campaign, featuring consumer feedback. - Created a set of visual assets. - Designed a set of A3 posters and related cards for promoting services provided by the Consumer Insight Team. - Redesigned the key visuals and maintained the content of the intranet teams presence. - Produced a video animation for advertising the launch of NPS Tableau Service. - Supported the creation of an aligned visual language for the Consumer Insight Team, which included Team brand reference cards and Team paper brand book. Consumer Feedback Analysis - Familiarized with consumer feedback channels and methods. - Analyzed quantitative (Net Promoter Score) and qualitative consumer feedback from Windows Phone, Symbian and web location based services. - Summarized and visualized report data. - Created print collaterals to communicate the key insights, including posters. Internal Communications - Enhanced communication of user research findings - created a new Persona format. - Human Resources internal communication - created a set of visual assets for supporting offline communication in physical space featuring the Nokia brand. Show less