Experience

Rezonance

• Musicians

• Board Member

  • Nov 2022 - 1 year 2 months

  Geneva, Switzerland



Supplementler.com

• Türkiye
• Health, Wellness & Fitness
• 100 - 200 Employee

• Board Member

  • Jul 2022 - 1 year 6 months

  Istanbul, Turkey



Nestlé Health Science

• Switzerland
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Global Head Digital, eCommerce, Digital Health

  • Sep 2022 - 1 year 4 months

  Lausanne, Vaud, Switzerland Reporting to CEO, leading global function incl. Digital (Brand engagement, Media, Creative, CRM), eCommerce (DTC, Amazon/Marketplace, eRetail), Digital Health (Outcome-driven Service models, Partnerships), Data (Strategy, Capabilities, Cross-functional portfolio)

• Global Head Digital & eCommerce

  • Jan 2016 - Aug 2022

  Lausanne Area, Switzerland Reporting to CMO, crafting global strategy and executing programs across digital marketing, ecommerce.

• Digital & Social Media Manager

  • Oct 2014 - Dec 2015

  Vevey Managing global digital activities for Nestlé Health Science, a Nestlé subsidiary which aims to bring a new dimension to the nutrition, health and wellness strategy of Nestlé Group. http://www.nestlehealthscience.com



Digital Luxury Group (DLG)

• Switzerland
• Advertising Services
• 1 - 100 Employee

• Head of Strategy & Client Services

  • Jan 2014 - Oct 2014

  Geneva Area, Switzerland Responsibilities included: - Responsible for all clients’ assignment as well as project and resource management in strategy, SEO, SEM, display, social media, brand monitoring, conversion optimisation, analytics dashboards - Maintaining the highest level of customer satisfaction and profitability across projects - Management of a Digital Marketing Team (hire, retain grow), processes, and tools - Establishing and maintaining vendor relationships with third-party solution and… Show more Responsibilities included: - Responsible for all clients’ assignment as well as project and resource management in strategy, SEO, SEM, display, social media, brand monitoring, conversion optimisation, analytics dashboards - Maintaining the highest level of customer satisfaction and profitability across projects - Management of a Digital Marketing Team (hire, retain grow), processes, and tools - Establishing and maintaining vendor relationships with third-party solution and service providers - Providing strategic support to the Sales Team (solution definition, estimates, planning) - Member of the Management Team

• Head of Strategy & Intelligence

  • Jan 2011 - Dec 2013

  Geneva Area, Switzerland Digital Luxury Group (DLG) is the digital partner of forward-thinking luxury brands. With offices in Geneva, New York and Shanghai, DLG combines leading brand intelligence with bespoke digital marketing services. From creation to implementation, we empower brand strategies with our proprietary data and research (World Luxury Index™, WorldWatchReport™, WorldHandbagReport™). The Strategy & Intelligence department manages international strategic consulting, market research, digital… Show more Digital Luxury Group (DLG) is the digital partner of forward-thinking luxury brands. With offices in Geneva, New York and Shanghai, DLG combines leading brand intelligence with bespoke digital marketing services. From creation to implementation, we empower brand strategies with our proprietary data and research (World Luxury Index™, WorldWatchReport™, WorldHandbagReport™). The Strategy & Intelligence department manages international strategic consulting, market research, digital performance dashboards and social media mandates for DLG clients active in the luxury watch, jewelry, fashion, beauty, auctions and private banking sectors. It also produces the WorldWatchReport, a baseline study for the fine watchmaking industry, as well as the WorldLuxuryIndex, an international ranking and analysis of the most searched-for brands within the luxury industry. Responsibilities include: - Manage Profit & Loss of unit in charge of strategy, consulting, research, social media and performance measurement for a portfolio of global luxury and premium brands - Deliver full fledge cutting edge digital strategies across the US, Europe and Asia for some of the most admired watch, jewelry, beauty, hospitality, executive education and auction brands. - Design and promote portfolio of innovative market intelligence products (World Luxury Index™) with significant media impact (+200 clippings including CNN, CBNC, FT, Bloomberg, Reuters, NYT, etc.) - Lead the company’s technology road map and development of proprietary research software - Supervise team of project managers, analysts and developers; initiated company's expansion to China - Maintain current and create new alliances with knowledge (IMD, EHL, ESSEC, FHH), data (Bing, Yandex, Baidu) and media (Luxury Society) partners



IC-Agency

• Canada
• Technology, Information and Internet
• 1 - 100 Employee

• Sales & Marketing Executive

  • Oct 2008 - Jan 2011

  Created in 2000, IC-Agency is the leading Luxury Digital Marketing company advising international luxury brands on their digital and e-commerce strategy. The company is profitable and growing at a two digit rate. Most importantly, several IC-Agency clients have been recognized by their peers and the press as "champions": leading performing companies in Digital Marketing & Social Media. Achievements include: - Transformed market research World Watch Report™ into profitable… Show more Created in 2000, IC-Agency is the leading Luxury Digital Marketing company advising international luxury brands on their digital and e-commerce strategy. The company is profitable and growing at a two digit rate. Most importantly, several IC-Agency clients have been recognized by their peers and the press as "champions": leading performing companies in Digital Marketing & Social Media. Achievements include: - Transformed market research World Watch Report™ into profitable business line and industry reference - Acquired multiple clients in the luxury, premium goods and banking sectors - Managed corporate communications (website, blog, email, media relations, events) and product marketing with significant results in brand awareness and sales Show less



Publigroupe SA

• IT Services and IT Consulting
• 1 - 100 Employee

• Project Consultant

  • Jul 2008 - Oct 2008

  Publigroupe is a Swiss-based, international leader group in media sales and marketing services. Missions include: - Interviewing C-Level executives from headquarter and business units across Switzerland - Assessing needs in cross-organization knowledge sharing - Identifying issues and designing solutions - Presenting findings and recommendations to group management team members



Rezonance SA

• United States

• Marketing & Operations Manager

  • Mar 2006 - Jul 2008

  Rezonance.ch is a leading online social network for professionals in Western Switzerland. Responsibilities given on top of assignments as Event & Communication Manager: - Managed Profit & Loss of the company, overall business development and public/private partnerships building; CEO reporting - Team management of 3-5 employees

• Event & Communication Manager

  • Apr 2005 - Jul 2008

  Rezonance.ch is a leading online social network for professionals in Western Switzerland. Achievements include: - Curated 90+ business conferences gathering 180 attendees on average on a wide range of topics from new technologies, innovation, entrepreneurship to culture and sustainable development; handled editorial planning, high profile speakers’ identification and briefing, event promotion, setup and hosting - Led the online social networking platform re-launch (30K+… Show more Rezonance.ch is a leading online social network for professionals in Western Switzerland. Achievements include: - Curated 90+ business conferences gathering 180 attendees on average on a wide range of topics from new technologies, innovation, entrepreneurship to culture and sustainable development; handled editorial planning, high profile speakers’ identification and briefing, event promotion, setup and hosting - Led the online social networking platform re-launch (30K+ members, up 50% in 3 year); promoted e-commerce sales of online paid membership; managed communications with community members (emailing) and media (PR);